CRM Evolves from 'Management' to 'Judgment': AI Sales CRM 'ProSales' Advances as Judgment-Support CRM for 2026
Wonderful Fly Co., Ltd. has announced that its AI-powered sales CRM 'ProSales' will evolve into a 'Judgment-Support CRM' by 2026. The platform will move beyond simple management to actively support decision-making for sales organizations by suggesting optimal next steps.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 01:24
- 🔍 Collected: April 28, 2026 at 17:02
- 🤖 AI Analyzed: April 28, 2026 at 17:07 (5 min after Collected)
Wonderful Fly Co., Ltd. (Chuo-ku, Tokyo) is clarifying the difference between its AI-powered sales support CRM 'ProSales' and traditional CRMs, presenting a new option: the 'Judgment-Support CRM.' Toward the first half of 2026, the company will accelerate its evolution into a platform that supports decision-making for sales organizations by advancing the AI advisor function, expanding industry-specific templates, and strengthening external LLM integration.
■ CRMs have become widespread. But has sales become easier?
CRM implementation has progressed in many companies, enabling centralized management of customer information, visualization of project progress, and automation of numerical reports.
However, challenges remain on the front lines: input is a burden and information is not accumulated; data exists but specific next actions are unknown; follow-ups by supervisors are personalized and omissions occur; and managers are occupied with 'checking' and cannot devote time to strategic planning.
In short, many CRMs suffer from a structural issue where they can 'manage' but do not support 'judgment.' ProSales has reviewed this structure itself.
■ Differences between Traditional CRM and ProSales
Specific differences are summarized below:
[1] Input Subject vs. AI Support
Traditional CRM: Sales representatives input manually for aggregation and analysis.
ProSales: AI supports input, organizing and summarizing contact history.
[2] Data Accumulation vs. Action Prompting
Traditional CRM: A tool to 'record' information.
ProSales: Prompts 'one action that should be done now' based on data.
[3] Analysis Reports vs. Judgment Support
Traditional CRM: Outputs numerical reports.
ProSales: Proposes optimal next moves tailored to roles (Sales, Manager, Executive).
[4] Management Tool vs. Sales Companion AI
Traditional CRM: Centered on management and visualization.
ProSales: AI advisor continuously supports sales activities.
■ Comparison Table
Aspect: Traditional CRM / ProSales
Subject: Human input/analysis / AI assistance/judgment
Role: Data storage / Action promotion
Output: Numerical report / Specific action prompting
Preparation: Checking history manually / Auto-summarization + reminders
Follow-up: Personalized management / AI detection of omissions
Management: Numerical check focus / Judgment material + priority setting
Motivation: None in particular / Point system for visualization
Organization: Small to medium / Supports 100+ members
Free usage: Limited trial / Free plan for practical use
■ The philosophy of 'AI Judges, Humans Act'
ProSales is designed under the philosophy of 'AI judges, humans act.' While data accumulates in CRMs, the final decision on how to interpret that data and which project to prioritize has always been left to humans. ProSales supports that 'moment of judgment.' Through the AI advisor function, it realizes:
- Priority response proposals for stagnant projects
- Detection of follow-up omissions
- Specific action proposals to improve closing probability
- Perspective switching according to roles
It evolves CRM from a 'tool to manage the past' into a 'tool to move the future.'
■ Future Developments
Moving toward the first half of fiscal 2026, ProSales will pursue the following:
- Sophistication of AI advisor (improving proposal accuracy)
- Expansion of industry-specific templates
- Strengthening integration with external LLMs and SaaS
- Development of strategic proposal functions using sales data
The goal is not just to add features but to establish a new market category: 'Judgment-Support CRM.' ProSales will support the creation of sales organizations where AI and humans collaborate.
■ Company Profile
Company Name: Wonderful Fly Co., Ltd.
Address: 7F VORT Nihonbashi Honcho, 4-2 Nihonbashi Kodenmacho, Chuo-ku, Tokyo
Representative: Masako Hirata, Representative Director
Business: AI app auto-generation platform 'AI FreeCode Service' / Sales CRM 'ProSales' / Log analysis 'LogWatch' / SF apparel inventory management system, etc.
■ CRMs have become widespread. But has sales become easier?
CRM implementation has progressed in many companies, enabling centralized management of customer information, visualization of project progress, and automation of numerical reports.
However, challenges remain on the front lines: input is a burden and information is not accumulated; data exists but specific next actions are unknown; follow-ups by supervisors are personalized and omissions occur; and managers are occupied with 'checking' and cannot devote time to strategic planning.
In short, many CRMs suffer from a structural issue where they can 'manage' but do not support 'judgment.' ProSales has reviewed this structure itself.
■ Differences between Traditional CRM and ProSales
Specific differences are summarized below:
[1] Input Subject vs. AI Support
Traditional CRM: Sales representatives input manually for aggregation and analysis.
ProSales: AI supports input, organizing and summarizing contact history.
[2] Data Accumulation vs. Action Prompting
Traditional CRM: A tool to 'record' information.
ProSales: Prompts 'one action that should be done now' based on data.
[3] Analysis Reports vs. Judgment Support
Traditional CRM: Outputs numerical reports.
ProSales: Proposes optimal next moves tailored to roles (Sales, Manager, Executive).
[4] Management Tool vs. Sales Companion AI
Traditional CRM: Centered on management and visualization.
ProSales: AI advisor continuously supports sales activities.
■ Comparison Table
Aspect: Traditional CRM / ProSales
Subject: Human input/analysis / AI assistance/judgment
Role: Data storage / Action promotion
Output: Numerical report / Specific action prompting
Preparation: Checking history manually / Auto-summarization + reminders
Follow-up: Personalized management / AI detection of omissions
Management: Numerical check focus / Judgment material + priority setting
Motivation: None in particular / Point system for visualization
Organization: Small to medium / Supports 100+ members
Free usage: Limited trial / Free plan for practical use
■ The philosophy of 'AI Judges, Humans Act'
ProSales is designed under the philosophy of 'AI judges, humans act.' While data accumulates in CRMs, the final decision on how to interpret that data and which project to prioritize has always been left to humans. ProSales supports that 'moment of judgment.' Through the AI advisor function, it realizes:
- Priority response proposals for stagnant projects
- Detection of follow-up omissions
- Specific action proposals to improve closing probability
- Perspective switching according to roles
It evolves CRM from a 'tool to manage the past' into a 'tool to move the future.'
■ Future Developments
Moving toward the first half of fiscal 2026, ProSales will pursue the following:
- Sophistication of AI advisor (improving proposal accuracy)
- Expansion of industry-specific templates
- Strengthening integration with external LLMs and SaaS
- Development of strategic proposal functions using sales data
The goal is not just to add features but to establish a new market category: 'Judgment-Support CRM.' ProSales will support the creation of sales organizations where AI and humans collaborate.
■ Company Profile
Company Name: Wonderful Fly Co., Ltd.
Address: 7F VORT Nihonbashi Honcho, 4-2 Nihonbashi Kodenmacho, Chuo-ku, Tokyo
Representative: Masako Hirata, Representative Director
Business: AI app auto-generation platform 'AI FreeCode Service' / Sales CRM 'ProSales' / Log analysis 'LogWatch' / SF apparel inventory management system, etc.