WATAMI's 'Noren Street' Launches Limited-Time Summer Menu 'Natsuiro no Mikaku' from July 16

WATAMI Co., Ltd. (headquartered in Ota City, Tokyo; hereinafter 'WATAMI'), which operates 'WATAMI no Kogarashi Noren Street' (hereinafter 'Noren Street')—a unique dining destination where seven of WATAMI's signature specialty restaurants gather—will launch a new seasonal menu from Thursday, July 16, 2026. This special summer menu celebrates the arrival of the hot season with carefully selected seasonal ingredients. Dishes include unagi kabayaki skewers, 'uzaku' (a vinegar-based dish of eel and cucumber), stone-grilled unagi rice, and 'Goya Champuru,' a classic Okinawan stir-fry featuring bitter melon, one of summer's representative vegetables. These delicious summer flavors are now served in single, satisfying dishes. We invite you to savor the vibrant tastes of the season. Additionally, we continue our popular limited-time initiative delivering fresh organic vegetables directly from WATAMI Farm Yambo (Chiba Prefecture) to the restaurant.

Overview of the Seasonal Special Menu 'Natsuiro no Mikaku'

◆ Store Information: WATAMI no Kogarashi Noren Street Oimachi Higashiguchi Station Front Store

◆ Period: July 16 (Thu) – September 9 (Wed)

◆ Menu Items and Prices:

・Uzaku (vinegared eel and cucumber) 399 JPY (438 JPY tax included)

・Unagi Kabayaki Skewer 399 JPY (438 JPY tax included)

・Stone-Grilled Unagi Rice with Dashi 699 JPY (768 JPY tax included)

・Domestic Bitter Melon Chips 299 JPY (328 JPY tax included)

・Bitter Melon Chili Con Carne Spring Roll 499 JPY (548 JPY tax included)

・Teppan Goya Champuru 599 JPY (658 JPY tax included)

・Aomori Prefecture Squid Tentacle Karaage 399 JPY (438 JPY tax included)

・Organic Colinki Nozawana-style Pickle 399 JPY (438 JPY tax included)

・Chilled Organic Eggplant Agedashi 399 JPY (438 JPY tax included)

・Organic Eggplant Ippon-yaki 399 JPY (438 JPY tax included)

・Organic Water Spinach Salt Stir-fry 599 JPY (658 JPY tax included)

・Summer Sake Junmai Nama Chozo-shu Glass 499 JPY (548 JPY tax included)

720ml Bottle 1,900 JPY (2,090 JPY tax included)

Summer-Only! Three Ways to Enjoy Unagi

This summer, savor unagi at its seasonal peak, when its flavor is richest. The menu features 'uzaku,' a refreshing dish combining eel with crisp cucumber; the casual 'unagi kabayaki skewer'; and the 'stone-grilled unagi rice with dashi,' a two-in-one delight. First, enjoy the crispy, savory crust, then pour in the special dashi broth to enjoy it in a 'hitsumabushi'-style. Even during the hot summer months when appetite may wane, these dishes deliver deliciousness to the very last bite. Each preparation offers a unique way to fully appreciate the charm of unagi.

Uzaku 399 JPY (438 JPY tax included) Unagi Kabayaki Skewer 399 JPY (438 JPY tax included) Stone-Grilled Unagi Rice with Dashi 699 JPY (768 JPY tax included)

Summer-Only! Savor Bitter Melon in Full

We offer a wide range of dishes featuring bitter melon, one of summer's iconic vegetables—from classics to creative interpretations. Enjoy the richly flavored classic 'Goya Champuru,' the light and spicy 'bitter melon chips' perfect as a snack, and the 'bitter melon chili con carne spring roll,' a unique dish where spicy heat and subtle bitterness harmonize perfectly.

Teppan Goya Champuru 599 JPY (658 JPY tax included) Domestic Bitter Melon Chips 299 JPY (328 JPY tax included) Bitter Melon Chili Con Carne Spring Roll 499 JPY (548 JPY tax included)

Flavorful Aomori Squid Tentacles and Limited Summer Sake

'Aomori Prefecture Squid Tentacle Karaage' uses purple squid tentacles sourced from Aomori. Each batch is carefully prepped in-house, marinated with the rich flavor of ginger. Purple squid remains tender and springy even after cooking. The dish features a crispy outer coating and a juicy, bouncy interior, releasing concentrated umami with every bite. It pairs exceptionally well with our limited 'Summer Sake'—a chilled junmai nama chozo-shu with a crisp, refreshing aroma.

Aomori Prefecture Squid Tentacle Karaage 399 JPY (438 JPY tax included) Summer Sake Junmai Nama Chozo-shu Glass 499 JPY (548 JPY tax included) 720ml Bottle 1,900 JPY (2,090 JPY tax included)

Limited Quantity: Organic Vegetables Direct from WATAMI Farm Yambo

This time, we feature 'organic colinki nozawana-style pickle.' Colinki is a rare vegetable, a relative of pumpkin that can be eaten raw. It offers a refreshing, cucumber-like taste with a hint of pumpkin's gentle sweetness. We've preserved its unique qualities in a crisp, refreshing pickle.

We also offer 'organic eggplant agedashi' and 'organic eggplant ippon-yaki.' Summer eggplants have thin skin and are juicy and tender. They pair well with oil, and when cooked, deliver a melt-in-the-mouth texture and rich umami.

'Organic water spinach salt stir-fry' highlights the crisp texture of water spinach, stir-fried simply with salt. Cooked quickly over high heat, it retains the vegetable’s natural freshness and crunch, enhanced by garlic aroma and savory salt.

Organic Colinki Nozawana-style Pickle 399 JPY (438 JPY tax included) Chilled Organic Eggplant Agedashi 399 JPY (438 JPY tax included) Organic Eggplant Ippon-yaki 399 JPY (438 JPY tax included) Organic Water Spinach Salt Stir-fry 599 JPY (658 JPY tax included)

As a continuation of our popular limited-time initiative, organic vegetables harvested at WATAMI Farm Yambo (Chiba Prefecture) are delivered directly to 'Noren Street.' Freshly shipped after harvest, these organic vegetables maximize their natural sweetness, umami, juiciness, and texture. WATAMI Farm has spent 24 years dedicated to soil cultivation, nurturing the robust, authentic flavor of organic produce. This initiative is also part of WATAMI's SDGs Model Store activities at 'Noren Street,' offering guests a tangible experience of sustainable practices that reduce environmental impact and promote organic farming through dining.

WATAMI Co., Ltd.

The WATAMI Group is committed to building a sustainable, circular society by meeting economic, social, and environmental needs, guided by the vision of becoming 'the group that collects the most 'thank yous' on Earth.'

【Head Office Address】 1-1-3 Haneda, Ota City, Tokyo

【Representative】 Chairman and CEO, Miki Watanabe

【Founded】 May 1986

【Business Activities】 Domestic and international restaurant business, overseas operations, home meal delivery, agriculture, environmental services, and human resources services

【Website URL】 https://www.watami.co.jp/

Contact:

WATAMI Co., Ltd. Brand Public Relations Department / TEL: 03-5737-2784 / Email: press@watami.net