40,000 Meals Nearly Sold Out in a Week! Meal Delivery Service "Watami no Takushoku" Begins Taking Reservations for the "Authentic Crab Rice" This Season on Thursday, April 23!

Watami's meal delivery service, "Watami no Takushoku," will start taking reservations for a seasonal special bento, "Premium Crab Rice," on April 23. Following a hugely successful run in January that sold 40,000 units in a week, this new version features two types of crab.
新製品NQ 74/100出典:PR Times

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  • 📰 Published: April 23, 2026 at 21:00
  • 🔍 Collected: April 23, 2026 at 12:31
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Watami Co., Ltd. (Headquarters: Ota-ku, Tokyo; Representative Director, Chairman and President CEO: Miki Watanabe, hereinafter Watami) operates the meal delivery service "Watami no Takushoku." Starting Thursday, April 23, 2026, they will begin taking pre-orders for a seasonal special bento box, "Premium Crab Rice - Spring Campaign Crab Battle" . In addition to the daily bento boxes and side dishes, "Watami no Takushoku" offers limited-quantity, monthly special bento boxes to meet the demand for "feast" occasions. Among these, products featuring "crab" as the main ingredient are highly popular. The "Premium Crab Rice" garnished with salmon roe, sold in January 2026, sold approximately 40,000 meals within one week of opening orders. This time, to allow customers to enjoy the deliciousness of "crab" even more, they have focused on the ingredients and used two types of crab. Over rice lightly flavored with soy sauce, loosened meat of the snow crab, known as the "Queen of Crabs," is spread out. On top of this is leg meat to enjoy the texture. Instead of crab-flavored kamaboko (surimi), they insisted on an authentic feel and used the leg meat of the deep-sea red crab. When warmed in a microwave, it gives off a fluffy aroma, a dish where the two types of crab seem to compete in deliciousness. You can easily enjoy this "authentic crab rice" where the umami of crab overlaps. "Watami no Takushoku" not only supports the daily diets of its customers, primarily the elderly, but also provides the "joy of eating" and "moments to feel the seasons" through special bento boxes. Going forward, Watami aims to become an indispensable food infrastructure in society and contribute to the realization of a rich dietary life for its customers. ■ Product Overview "Premium Crab Rice - Spring Campaign Crab Battle" Early Order Deadline: Wednesday, May 13, 2026 Early Order Price: 1,330 yen (tax included) *If ordered by Wednesday, May 13, you can purchase it at a discounted price. Regular Order Deadline: Wednesday, May 20, 2026 Regular Order Price: 1,480 yen (tax included) Delivery Date: Wednesday, May 27, 2026 Expiration: 10:00 PM on the day of delivery *The image is for illustrative purposes only. ■ About "Watami no Takushoku" "Watami no Takushoku" develops its business with the aim of becoming an "infrastructure that supports society" by delivering daily changing meals and "sincerity." Bento boxes and side dishes are delivered by "sincerity staff" who live in the same area as the customers. Delivering over 240,000 meals daily, they have achieved "No. 1 Sales Share for 15 Consecutive Years" (2010-2024)* in the sick and elderly meal delivery market. In March 2020, as an industry first, they rolled out an initiative nationwide to collect their own bento containers and recycle them into new ones, contributing to the achievement of SDGs. *No. 1 sales share in the "Sick and Elderly Meal Delivery Market" (2010-2024) Source: "Food Service Industry Marketing Handbook 2011-2025" (Fuji Keizai Co., Ltd. research) ■ Watami Co., Ltd. [Address] 1-1-3 Haneda, Ota-ku, Tokyo [Representative] Representative Director, Chairman and President CEO Miki Watanabe [Established] May 1986 [Business Overview] Domestic restaurant business, overseas business, meal delivery business, agriculture, environmental business, human resources service business [Website URL] http://www.watami.co.jp