Watabe Wedding Co., Ltd. [Head Office: Kyoto City, Kyoto Prefecture; President and CEO: Hitoshi Kojima] will begin sales of 'Custom Color Dress' on Friday, July 3, 2026, at all Watabe Wedding apparel stores nationwide. This new service allows customers to freely combine five dress designs with approximately 50 rich color variations to customize a dress that reflects their personal style.
Founded in 1953 as a rental apparel shop, the company has leveraged its integrated manufacturing and sales system to offer high-quality, design-forward apparel. Its offerings include the original brand 'Resoll Collection,' as well as exclusive collaborations with renowned domestic and international brands and celebrities.
In recent years, customer values and preferences in wedding attire have become increasingly diverse, with growing demand for expressing individuality. Since 2024, the company has offered 'Custom Tuxedo,' allowing grooms to customize tuxedos by freely combining jackets, vests, and pants from various designs and patterns. Building on this concept, the company now expands into colored wedding dresses with 'Custom Color Dress,' enabling brides to reflect their favorite colors, personal color palettes, and unique personalities.
The service features five design patterns: two types of A-line, princess line, fit-and-flare line, and mermaid line. With approximately 50 colors available, customers can choose from around 250 possible combinations. Sizes range from 1 to 29, and skirt lengths can be adjusted according to height and heel height, ensuring an ideal silhouette for each individual. Detachable accessories such as puff sleeves and back ribbons allow for style changes depending on the occasion or personal preference.
The 'Color Link' feature enables couples to coordinate their outfits by matching the dress color with the groom's tuxedo, creating a harmonious and personalized couple look. These customizable dresses can be kept after the ceremony or wedding photos, making them perfect for post-wedding events such as resort wedding receptions. This is a new customization service designed to make your special day even more memorable.
'Custom Color Dress' Sales Overview ■ Service Name: 'Custom Color Dress' ■ Sales Area: Nationwide at Watabe Wedding apparel stores ■ Launch Date: Friday, July 3, 2026 ■ Color and Size Range: Approximately 50 colors / Sizes 1 to 29
Standard Delivery Time: 55 to 65 days …………………………………………………………………………………
Custom Color Dress A1
Pattern: A-line
Size Range: 1 to 29
Accessories: Puff sleeves
Price: ¥484,000 (tax included)
Custom Color Dress A2
Pattern: A-line
Size Range: 1 to 29
Accessories: Puff sleeves
Price: ¥396,000 (tax included)
Custom Color Dress F
Pattern: Fit-and-flare line
Size Range: 1 to 29
Accessories: Ribbon
Price: ¥473,000 (tax included)
Custom Color Dress M
Pattern: Mermaid line
Size Range: 1 to 29
Accessories: Puff sleeves
Price: ¥484,000 (tax included)
Custom Color Dress P
Pattern: Princess line
Size Range: 1 to 29
Accessories: Off-shoulder, ribbon
Price: ¥517,000 (tax included)
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: Custom Color Dress / Custom Tuxedo