Perfect Companions for Summer Golf! Hiyaron × BEAMS GOLF Collaboration Items Released

Renfro Japan Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Director and Branch Manager: Ryota Takahashi), the Japanese subsidiary of one of the largest sock manufacturing and sales companies in the US, has released collaboration items featuring 'BEAMS GOLF', a golf label developed by BEAMS Co., Ltd., and 'Hiyaron'. The items include socks and a cool towel, making them perfect companions for golf and outings during the hot season.

* 'Hiyaron' is a registered trademark of Lotte Co., Ltd. The featured products are manufactured under a license agreement with Lotte Co., Ltd.

▷ Contact-cooling socks

These golf socks make your feet cool and comfortable in the summer with their contact-cooling function. With a 2-way design that allows you to change how the logo is displayed, you can enjoy wearing them in crew and short lengths depending on your mood. The Hiyaron and BEAMS GOLF double logo on the sole adds a subtle accent. Why not enjoy summer golf wearing a pop and playful pair?

Composition: Cotton, polyethylene, others
Sizes: 23-25cm, 25-27cm
Colors: White, Black
Reference retail price (tax included): 1,870 yen

▷ Cool towel

A cool towel perfect for summer, where you can enjoy a cooling sensation just by wetting it with water and shaking it. With a size of 20cm x 100cm that is easy to hang around the neck, it is ideal for outings and golf scenes in the hot season. The retro-pop design featuring the 'Hiyaron' and 'BEAMS GOLF' logos makes it easy for anyone to use, regardless of gender. It is a playful piece that combines functionality and design.

Composition: 55% nylon, 45% polyester
Size: 20cm x 100cm
Color: White (blue text logo)
Reference retail price (tax included): 1,980 yen

[About Hiyaron]
An instant cooling pack brand from Lotte Co., Ltd. that provides ice-like coldness instantly just by squeezing it. Its appeal lies in its convenience, allowing you to cool down instantly anywhere, anytime without any preparation. It is a classic summer heat countermeasure item that meets the 'sudden need for cooling' in extreme heat situations such as sports, leisure, and outdoor events.

[About Renfro Japan Co., Ltd.]
RENFRO CORPORATION is one of the largest sock manufacturing and sales companies in the US, founded in 1921. Renfro Japan Co., Ltd. is its Japanese subsidiary, established in October 2012. In the Japanese sock industry, which has many long-established companies, they operate under the corporate philosophy of 'We are Game changers / We will change the world starting from the feet,' and aim to be a company that constantly changes and challenges without being bound by existing rules and experiences.

[Company Profile]
Company name: Renfro Japan Co., Ltd.
Head office location: 3F Tennoz First Tower, 2-2-4 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Representatives: Representative Director Susan C. Bevard, Corinna A. Norris; Director and Branch Manager Ryota Takahashi
Established: October 2012
Capital: 50 million yen
Business: Manufacturing and sales of socks and knitted goods