Reck Announces New Brand 'AI Charmy'

Reck Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Mitsuo Aoki) announced today, June 17, 2026, the launch of its new brand 'AI Charmy'. Centered on the concept of 'Living with your favorite character,' AI Charmy is a new business venture offering talking AI characters that can converse with official intellectual properties (IPs), along with related services.

■ Business Overview

AI Charmy combines 'products'—the sale of AI character units (talking plush toys)—with 'experiences,' including AI conversation subscription services and the sale of content and related merchandise. This integrated model of hardware, subscription, and content aims to deliver an unprecedented communication experience through a sustainable service framework.

■ Key Features of AI Charmy

・ IP Power: By placing IPs at the forefront of product design, AI Charmy enables users to build a unique, personal relationship with their 'favorite character' through daily conversations.

・ Affordability: The character units will be offered at an accessible price point, aiming to make it possible for everyone to live with their favorite character.

・ Technology: The platform integrates advanced technologies to enable natural dialogue and high-fidelity character reproduction. It preserves the character’s original worldview while ensuring intimate, context-aware conversations based on past interactions, along with reliable quality and security for user peace of mind.

■ First Launch: 'Matsukken' (Ken Matsudaira)

The inaugural character, 'Matsukken'—a digital representation of actor Ken Matsudaira—marks the official launch of the brand’s IP lineup.

Using meticulously recreated authentic voice recordings, the product offers users the experience of having daily conversations with a lifelike version of Matsudaira.

The product is scheduled for release in December 2026.

Pricing will follow a bundled plan combining the device, monthly subscription, and optional content. Detailed pricing and plan structures will be announced at the official product launch.

■ Future Expansion

AI Charmy is designed to support a diverse roster of characters on a shared technological platform.

The company plans to distribute products through multiple channels, including e-commerce, general retail, and B2B partnerships. Looking ahead, multilingual support and international expansion are under consideration, aiming to transcend generational and linguistic boundaries to deliver universally accessible experiences.

This announcement was made today at a press conference by Mr. Shiro Kainokata, Senior Managing Director of Reck, and Mr. Kazuho Ogose, Head of the Entertainment Business Division. Reck remains committed to developing innovative new products and services that exceed customer expectations.

【Inquiries Regarding This Announcement】

Entertainment Business Division, Reck Co., Ltd.

E-mail: info@aicharmy.com