[Lec] [Guronsan] "Guronsan Yojinbo®" TV Commercial Begins Airing!
Lec Inc. will begin airing a new TV commercial for "Guronsan Yojinbo®" on May 16, 2026, featuring the legendary actor Toshiro Mifune, resurrected using AI technology. The black-and-white commercial, reminiscent of the film "Yojimbo," aims to appeal to a wide range of generations.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 01:10
- 🔍 Collected: May 19, 2026 at 16:31
- 🤖 AI Analyzed: May 19, 2026 at 21:06 (4h 34m after Collected)
Lec Inc. (Headquarters: Chuo-ku, Tokyo; President: Mitsuo Aoki) will begin airing a TV commercial for its "Guronsan" brand product, "Guronsan Yojinbo®," starting Saturday, May 16, 2026. This commercial brings back the world-renowned late actor Toshiro Mifune through AI processing. The black-and-white TV commercial, reminiscent of the movie "Yojimbo," is expected to resonate with the generation that shared his era and feel fresh to the younger generation. In the CM, Mr. Toshiro Mifune asks a young, exhausted office worker, "What's the matter?" He then powerfully presents "Guronsan Yojinbo®" and symbolically slashes away the cause of the man's physical fatigue with a sword. The use of Toshiro Mifune's likeness and name has been officially licensed by the rights holders. The product was developed to support people feeling tired from daily work and social obligations.
FAQ
When will the new TV commercial for "Guronsan Yojinbo®" start airing?
The commercial will begin airing on Saturday, May 16, 2026.
Which famous actor is featured in the commercial?
The commercial features the world-renowned late actor, Toshiro Mifune.
How was Toshiro Mifune included in the new commercial?
His appearance was generated using AI technology, with official permission from the rights holders.
What is the style and theme of the commercial?
It is a black-and-white commercial reminiscent of the movie "Yojimbo," where Toshiro Mifune helps a tired young office worker by symbolically cutting away the cause of his fatigue.
What is the purpose of the product being advertised?
"Guronsan Yojinbo®" is a product developed to support people who feel tired from daily work and social obligations.