[Lec] [Guronsan] "Guronsan Yojinbo®" TV Commercial Begins Airing!

Lec Inc. (Headquarters: Chuo-ku, Tokyo; President: Mitsuo Aoki) will begin airing a TV commercial for its "Guronsan" brand product, "Guronsan Yojinbo®," starting Saturday, May 16, 2026. This commercial brings back the world-renowned late actor Toshiro Mifune through AI processing. The black-and-white TV commercial, reminiscent of the movie "Yojimbo," is expected to resonate with the generation that shared his era and feel fresh to the younger generation. In the CM, Mr. Toshiro Mifune asks a young, exhausted office worker, "What's the matter?" He then powerfully presents "Guronsan Yojinbo®" and symbolically slashes away the cause of the man's physical fatigue with a sword. The use of Toshiro Mifune's likeness and name has been officially licensed by the rights holders. The product was developed to support people feeling tired from daily work and social obligations.