18 Years Since Coffee Truck Founding: Fukuoka-based Specialty Coffee Brand "REC COFFEE" Refreshes CI.

REC COFFEE, a specialty coffee brand operated by REC COLLECTIVE Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director: Yoshikazu Iwase), is refreshing its CI (Corporate Identity) and changing its brand logo and brand color.

There will be no change to the trade name or store name (REC COFFEE).

REC COFFEE, which started as a coffee truck in Fukuoka in 2008, celebrated its 18th anniversary on April 15, 2026. This CI refresh is being implemented to coincide with this milestone, with the aim of evolving the brand.

The new CI is scheduled to be progressively rolled out in stores, products, and wholesale operations from May 1, 2026.

New Brand Logo

The new logo refreshes the previous brand image into a more modern and user-friendly design while inheriting its essence. The "R" mark, a symbol of the brand, has been refined in shape, making it easier to use across various media. The logotype has also been refreshed, evolving into a design with enhanced visibility and durability.

Furthermore, the words "SPECIALTY COFFEE" are incorporated into the design of this new logo.

This is not a change in brand name, but rather to more clearly convey the quality and stance on specialty coffee that REC has consistently pursued.

It expresses the responsibility and expertise of a brand that handles specialty coffee through its logo.

Brand Color "REC BLUE"

Coinciding with this CI refresh, the brand color will also be updated.

The new brand color, REC BLUE, is designed as a brand color that can be stably reproduced across various media such as stores, packages, and printed materials, by adjusting the hue based on the traditional blue.

Comment from Representative Iwase

"We have undertaken this CI refresh to more clearly communicate the value of specialty coffee that REC has cherished. We will continue to deliver the charm of coffee while accompanying daily life."

Upcoming Schedule

May 1, 2026: CI refresh and new logo announcement

From May 1, 2026: Progressive rollout at directly managed stores and online shops

From June 1, 2026: Progressive rollout at wholesale partners and other distribution channels

*The new CI will not be changed all at once on a specific date, but will be transitioned gradually, taking into account existing inventory and minimizing material loss. Therefore, the old and new logos may coexist for a certain period.

About REC COFFEE

REC COFFEE is a specialty coffee brand based in Fukuoka.

Starting as a coffee truck in 2008, it now operates stores in Fukuoka, Tokyo, and Taiwan.

Representative Yoshikazu Iwase has won the Japan Barista Championship twice (2014 and 2015) and secured second place in the World Barista Championship in 2016.

As a brand that allows people to enjoy the charm of specialty coffee in their daily lives, it engages in store operations, roasting, and product development.