80% Feel 'Pressure of Style' in Gift Selection: Survey Reveals Hesitation Towards e-Gifts for Lack of Personal Touch

RoomClip Inc.'s KANADEMONO Company, which operates the personalized furniture brand KANADEMONO offering over 9,000 combinations, conducted a 'Gift Selection Reality Survey' with 225 participants.

The survey highlighted that over 80% feel pressure that their 'sense of style is being tested' when choosing presents. To alleviate these anxieties, KANADEMONO offers a unique gift service where recipients can customize furniture and interior items. The company aims to make 'gifting what the recipient truly wants' and 'gifting interior items that stay close to daily life' a new standard.

### Key Survey Findings

- **Pressure on Style:** Over 81.3% have felt pressure that their personal taste is being questioned when selecting gifts.
- **Lack of Time and Panic:** Over 72.9% have experienced panic due to a lack of time for preparation. Interestingly, nearly 60% (59.6%) feel hesitant to use convenient 'e-gifts.'
- **Aspiration and Hurdles for Furniture Gifts:** While seen as 'stylish and special,' about 60% of respondents worry if it will 'fit the recipient's room size' (135 votes) or 'interfere with the interior' (134 votes).
- **Expectations for Solutions:** Approximately 80% (79.5%) expressed interest in using a furniture gift service that allows recipients to freely choose and order sizes in 1cm units.

### Detailed Insights

**Topic 01: Is Gifting a Test of Style?**
Combined 'Often' (42.2%) and 'Sometimes' (39.1%) responses reached 81.3%, showing that the fear of a mismatch in taste makes gifting a psychological burden for many.

**Topic 02: Over 70% Experience Panic in Preparation**
72.9% reported feeling rushed. The most common reason was 'unable to find time to visit stores' (108 votes). Regarding e-gifts, many feel they 'lack emotional warmth' or 'look too simple,' which remains a barrier to adoption.