RoomClip Lifestyle Culture Research Institute Participates in Fukuoka Prefecture's "NIKAWA Project" / Heisei Co., Ltd.'s Storage Furniture "CASSETTE," Born from Product Development Support Utilizing User Data, to be Released on June 1st

RoomClip Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Masahiko Takashige; hereinafter "RoomClip"), through its "RoomClip Lifestyle Culture Research Institute," participated as an external expert in the "NIKAWA Project," a furniture production area brand enhancement support project implemented by the Fukuoka Prefectural Industrial Technology Center, Interior Research Institute, as part of Fukuoka Prefecture's support measures for small and medium-sized enterprises. In this initiative, the RoomClip Lifestyle Culture Research Institute provided insights based on over 6 million photo data and search trends. Together with IKASAS DESIGN Inc. (Headquarters: Yokohama-shi, Kanagawa; Representative Director: Shuhei Murakami; hereinafter "IKASAS DESIGN") and Kyushu Sangyo University Faculty of Art (Higashi-ku, Fukuoka-shi; President: Misakichi Kitajima), we supported the development of Heisei Co., Ltd.'s (Headquarters: Mizuma-gun, Fukuoka; Representative: Takako Saida; hereinafter "Heisei") storage furniture "CASSETTE," which has cultivated high technical capabilities as an OEM for many years. We are pleased to announce that the product is scheduled to be released in June 2026.

RoomClip will continue its efforts to support product development, such as enabling companies to utilize consumer creativity, to realize its vision of "building a new industry and culture of living that connects people and people, and people and companies."

【About Fukuoka Prefecture's Furniture Development Support Project "NIKAWA Project"】
The NIKAWA Project is a support project led by the Fukuoka Prefectural Industrial Technology Center, Interior Research Institute, aimed at enhancing the brand power and product development capabilities of furniture manufacturers in the prefecture.

In this project, a development group is formed for each participating company, and professors from design universities, designers, external experts, and Interior Research Institute staff collaborate. They provide consistent support from product concept design to prototyping and commercialization.

【Background and Role of RoomClip Lifestyle Culture Research Institute's Participation】
RoomClip Lifestyle Culture Research Institute is a research organization that conducts trend analysis and extracts insights from a consumer perspective, based on user-contributed data related to homes and lifestyles.

In this project, it participated as an external expert and provided analysis results on storage needs, primarily among child-rearing households, and how furniture is used in living spaces, based on lifestyle data accumulated in RoomClip. This has supported product development by incorporating a consumer perspective in addition to the traditional supplier perspective.

【Heisei Co., Ltd.'s Initiatives and Development Theme】
Heisei Co., Ltd., which participated in this project, is a furniture manufacturer that has primarily operated as an OEM. It had the following challenges as part of its future growth strategy:

・Transition from OEM to ODM
・Strengthening in-house product development for child-rearing households

To address these challenges, new storage furniture was developed by combining user needs analysis by RoomClip Lifestyle Culture Research Institute and design development by IKASAS DESIGN Inc.

【Product Development System through 4-Party Collaboration】
In this project, product development was carried out under the following system:

Heisei Co., Ltd.: Manufacturing and commercialization
IKASAS DESIGN Inc.: Design and planning
RoomClip Lifestyle Culture Research Institute: User data analysis and needs provision
Interior Research Institute, Kyushu Sangyo University Faculty of Art: Overall direction and development support

By combining their respective expertise, product development rooted in actual daily life has been realized.

【Insights Presented by RoomClip Lifestyle Culture Research Institute: Balancing "Excitement" and "Tidiness"】
In this project, RoomClip Lifestyle Culture Research Institute presented the following insights through a research report:

■Balancing "Time Performance" and "Peace of Mind"
Households in their 30s and 40s spend the most time on "secondary activities" such as housework and childcare, but for dual-income households, the time available for housework is limited. We presented the importance of a "life that tidies up with excitement," which brings small moments of joy (excitement) to daily life, not just efficiency.

■Room for Ever-Changing Storage Needs
As children grow and lifestyles change, the role required of storage constantly evolves. From analyzing RoomClip user posts, it was concluded that "flexibility to adapt to lifestyle changes" is necessary, which cannot be fully met by existing fixed furniture.

【About the New Brand "CASSETTE"】
"CASSETTE," born from these insights, is a box-shaped storage system that allows users to freely configure and design its layout according to their lifestyle.

■Features of CASSETTE
・"Detachable rails" that allow flexible layout changes
The position of shelves and drawers can be freely adjusted according to the size and purpose of stored items.
Usage can be changed according to growth and purpose, from toy storage to school supplies and daily necessities.
・Can be used differently depending on the scene