KANADEMONO, an EC Furniture Brand, Holds First Experiential POPUP 'The Story of Books and Furniture Exhibition' at Futako-Tamagawa Tsutaya Electrics

RoomClip Inc.'s KANADEMONO Company (Headquarters: Shibuya-ku, Tokyo), which operates the personalized furniture brand KANADEMONO offering over 9,000 furniture combinations, held 'The Story of Books and Furniture Exhibition,' a spatial experience event woven by books and furniture, for three days from April 3 (Fri) to April 5 (Sun), 2026, at Futako-Tamagawa Tsutaya Electrics. We report on the successful conclusion of this event. ■ Background of 'The Story of Books and Furniture Exhibition' KANADEMONO, which has primarily sold furniture online, had received many requests from customers who wanted to 'actually see the furniture' and 'check the size and material.' This time, a POPUP event was held at Futako-Tamagawa Tsutaya Electrics with the aim of allowing customers to experience furniture as part of a real-life setting. Based on the concept of 'a space where customers can experience a 'story of living' born from the intertwining of books and furniture,' the exhibition was developed with three themes: 'Workspace,' 'Dining Space,' and 'Life with Cats.' ■ Response to the POPUP Event More than 130 items, from popular products to new arrivals, were displayed in each space, creating environments that allowed visitors to concretely imagine their actual living situations. Furthermore, concierges from Futako-Tamagawa Tsutaya Electrics and KANADEMONO staff selected inspiring books to match each space, displaying them alongside the furniture. Throughout the three days, many customers were seen enjoying a relaxed time with coffee in hand. 1. '1cm incremental size ordering' to solve living environment problems Focusing on tables and shelves from KANADEMONO's signature 'THE SERIES' that allow for 1cm incremental size ordering, various tabletop variations such as semi-circular and round shapes were also introduced. Visitors commented, 'It seems like it would fit perfectly even in a limited space,' making it a space where they could visualize concrete living solutions. 2. 'Life with Cats' space garnered overwhelming response The space proposing 'Life with Cats' attracted the most visitors. Custom-ordered cat rugs displayed on the walls and tables with cat-holes were exhibited. Comments such as 'I want to make one with a picture of my child (cat)' and 'There's furniture like this!' were received. 3. Materials and details that also attracted professional eyes During the exhibition period, many visitors knowledgeable in design and architecture, such as those in the construction industry, also attended. They were seen keenly observing the structure on the underside of tables, the finish of edges, and the beauty of welded metal legs, making it a valuable opportunity for KANADEMONO's products to attract deep interest from a professional perspective. ■ Brand's First Initiative: 'Interior Consultation' by Dedicated Planners An interior consultation session was also held for those planning new living arrangements or redecoration. This project was the brand's first attempt to offer its corporate styling service, typically provided for designing offices and commercial spaces, to individual customers. Proposals utilizing coordination tools were made from a professional perspective to address realistic concerns such as size, layout, and color harmony. By allowing customers to touch actual furniture and material samples on the spot, the service supported them in solving their space creation challenges. ・'I felt relieved imagining the actual flow and appropriate sizing.' ・'I wasn't confident about color and material combinations, but professional advice helped me see the ideal form.' ・'Using actual room blueprints and on-screen tools, the process of assembling the layout like solving a puzzle was easy to understand.' ■ Event Summary It was a valuable opportunity to provide brand value through real-life experience and to reconfirm a strong demand for 'material verification' and 'personalized proposals' that cannot be fully satisfied online. We believe that the spatial exhibition, which fused furniture and books, went beyond mere product introduction, offering solid inspiration for each customer to concretely envision their ideal lifestyle. KANADEMONO will continue to leverage valuable feedback and real insights to develop products and expand services, supporting the design of 'individualized lifestyles' that match each person's personality and preferences. We are actively engaged in space production and exhibition cooperation for stores, facilities, and events. Companies and organizations interested in co-creation centered around 'custom-size furniture' that fits any space are encouraged to contact us.