Levi’s® Unveils France Football Federation Collection with Pablo T-Shirt Factory

San Francisco, California / May 14, 2026 - Few countries embody football as a national style quite like France. Levi’s® today announces its collection with the French Football Federation (FFF), featuring Paris-based creative studio Pablo T-Shirt Factory. The collection is part of Levi’s® global partnership with four iconic national football federations - Mexico, the United States, England, and France - ahead of this season’s biggest global football celebration, with each federation receiving a dedicated collection for this summer’s tournament. The France collection is the fourth and final federation collection to be revealed before matches kick off in June. Inspired by Les Bleus’ blue, white, and red colors, the three-piece collection combines fashion appeal with everyday wearability. The centerpiece is a royal blue wash Type III jacket featuring a crest on the front and a flag on the sleeve. A white 478™ Baggy Shorts and a red bandana complete the collection. To launch the collaboration, Levi’s® partnered with Pablo T-Shirt Factory, a Marais-based Paris creative studio that blends craft and culture. The studio is known for its distinctive chain-stitched lettering, culturally referential graphics, and one-of-a-kind presence. The collection’s visuals merge the studio’s signature handmade craft sensibility with French football culture. The campaign film featuring Pablo T-Shirt Factory opens with a young creator wearing the French Levi’s® fan kit as he rides a bicycle through the streets of Paris. The voice of a legendary announcer rises through his headphones, building a sense of immediacy. He eventually arrives at a lively T-shirt workshop, where friends are immersed in printing, pressing, and designing, with the energy rising in sync with the countdown to kickoff. As the match approaches, they transform an underground storage room into an improvised viewing space, projecting the game onto hanging fabric. Spontaneous, resourceful, and full of pride, the film captures the essence of French creative culture: the moment where work, friendship, and football intersect and become their own form of expression. “We are very pleased to close this series with our partnership with the French Football Federation, an organization with a proud place in football history. To bring this collection to life, we worked with the federation and Pablo to shape the direction of the campaign. By incorporating his unique creative perspective and clear intention, we are telling a story rooted in community, joy, and creativity,” said Leo Gamboa, Vice President of Global Collaborations at Levi’s. France will open its group stage against Senegal on June 16, followed by matches against Iraq on June 22 and Norway on June 26. The Levi’s® France Football Federation Collection is available from Thursday, May 14 through the official online store and select Levi’s® stores, offering fans pieces that let them show their colors on and off the pitch. Retail locations include Levi’s® Harajuku Flagship Store, Levi’s® Store Shinjuku, Nagoya ZERO GATE, Osaka, and Kyoto. Collection items: Levi’s France Football Type III Jacket, ¥25,300 including tax; Levi’s France Football 478™ Baggy Shorts, ¥15,400 including tax; Levi’s France Football Bandana, ¥5,500 including tax. About the Levi’s® brand: Levi’s® created the world’s first jeans in 1873 and introduced the 501® in 1890. Under the concept of “tradition and innovation,” the brand has brought many celebrated products to the world. Centered on the 501®, which has always remained at its core, Levi’s® jeans continue to establish new standards and have been loved by pioneers around the world who shaped their eras. They remain beloved today as an enduring classic. In 2019, the 501®, a brand icon, received the Good Design Long Life Design Award, which honors designs with the power to remain standards beyond changing values over time. About Levi Strauss & Co.: Levi’s® Vintage Clothing faithfully incorporates the spirit and heritage of American workwear, recreating the fits, fabrics, and details of products that truly existed in past eras. Its source is the company’s own archive, and its inspiration comes from everyone who has contributed knowledge and technique to the Levi’s® brand over the past 140 years. Through iconic core collections, seasonal collections, and special editions, Levi’s® revisits valuable history and offers timeless products to discerning enthusiasts around the world. Deep inside the company’s San Francisco headquarters is a storage room that preserves an archive of more than 2,000 unique and rare Levi’s® garments and artifacts dating back to 1873. Wrapped in unbleached cotton and kept in a temperature-controlled room, these delicate specimens are carefully managed by historians as reference materials for Levi’s® designers. Each season, the team studies the archive with white-gloved hands, uncovering secrets of the past and bringing a freshness to the present through faithful reproductions that feel as alive today as they did then.