Levi's® Announces Collection with The Football Association Ahead of Football's Biggest Stage

SAN FRANCISCO, CA / May 7, 2026 –

Levi’s® has announced a collaboration collection with The Football Association and the England National Team. This collection celebrates the passion and enduring fan culture of English football fans through the brand’s iconic denim craftsmanship. The campaign features London-based vintage label 194 and is part of Levi’s®’ global partnership, which rolls out ahead of this summer's tournament. Through this initiative, Levi’s® will launch dedicated collections for four leading national football federations globally, including Mexico, the United States, and France.

The Levi’s® England Collection is the third of four federation drops scheduled to launch before the June tournament. Based on the iconic red and white colors of the England National Team's Three Lions, this collection in Japan consists of three items. The darkest wash Type III Jacket features a crest (crescent) on the front center. Additionally, red 478™ Baggy Shorts and a bandana complete the fan kit. Each item is rooted in culture, boasts timeless quality, and is designed to be loved beyond fleeting moments.

The campaign film, featuring members of the 194 team, captures nostalgic moments that resonate with all English football fans. During London's blue hour, friends, clad in collection items, rush to their favorite neighborhood shop to make it in time for kickoff. Although the shop was officially closed, the owner quickly welcomes them, finishing cooking while they gather around a small television. Weaving warm kitchen scenes with close-ups of embroidered details, the film’s intensity builds towards the opening whistle of the match. Eventually, the owner also removes their apron, dons a Levi’s® jacket, and joins their friends. This intimate, locally-flavored campaign celebrates friendship and the matchday culture—the gatherings and shared moments that unfold unnoticed in various places on game day.

“For our work with England, it was important that every detail, from the collection to the campaign, was truly rooted in this culture. Partnering with such an iconic football federation was a natural choice, and featuring 194 allowed us to incorporate a real, authentic, London-rooted perspective. I’m really looking forward to seeing fans wearing these items throughout this summer’s tournament,” said Leo Gamboa, Levi’s® Vice President of Global Collaborations.

England will play their first group stage match against Croatia on June 17, followed by Ghana on June 23 (Japan time: June 24), and Panama on June 27 (Japan time: June 28).

The Levi’s® England Collection is currently available from May 7 (Thursday) on the official online store and at select Levi's® stores. It emerges as a collection for fans to express their colors, both on and off the pitch.

Sales locations:

Levi's® Harajuku Flagship Store, Levi's® Store Shinjuku, Nagoya ZERO GATE, Osaka, Kyoto

Levi’s® England Collection

Levi’s® England Type III Jacket | ¥25,300 (tax included)

Levi’s® England 478™ Baggy Short ¥15,400 (tax included)

Levi’s® England Bandana ¥5,500 (tax included)

About the Levi’s® brand

Founded in 1873 with the creation of the world's first jeans, Levi's® launched the 501® in 1890, introducing various iconic products to the world under the concept of "tradition and innovation."