Levi's® Announces Collaboration Collection with U.S. Soccer, Launched Ahead of the Biggest Stage in US Soccer History

San Francisco, California / April 23, 2026 ―

As a global soccer tournament is set to be held in the United States, an iconic American brand prepares for the moment. Levi's® today announced a collection with U.S. Soccer (United States Soccer Federation). This collection celebrates American soccer culture through the iconic denim craftsmanship of Levi's®. The launch of this collection is part of Levi's® global partnership with four of the football world's leading national federations: Mexico, the United States, England, and France. In Japan, collaborations with the soccer federations of the United States, England, and France will be announced in conjunction with the tournament held this summer.

The newly announced Levi’s® U.S. Soccer Collection is the second of four federation collections rolling out ahead of the tournament starting in June. Against the backdrop of unprecedented enthusiasm for the sport in the United States, all items feature the U.S. Soccer logo. In Japan, two styles will be available: a navy wash Type I Jacket and a bandana.

The design, which combines the coloring symbolizing the American flag—red, white, and blue—with the U.S. Soccer crest, embodies a timeless appeal loved across eras. It is a universal design meant to be worn long after the tournament ends.

The campaign features Daniel Buezo and Weleh Dennis, co-founders of the streetwear brand Kids of Immigrants. The video begins in the stillness of dusk, with a small crew silently taking over an empty American football stadium. The giant jumbotron lights up, and the stadium gradually transforms into their own special place. A moment that starts from a tiny action soon generates massive energy, enveloping the stadium and leading to wild enthusiasm. While sharing the goal, they reinterpret the iconic American stadium space as a stage for 'the world's game = soccer.' This film, where individual energy becomes a community and drives culture forward, depicts a new generation of fans shaping the future of American soccer culture.

Along with Mexico and Canada, the United States, as one of the co-hosts of this event, is a central figure in what is expected to be the most-watched tournament in history.

The USMNT (United States Men's National Team) will face Paraguay in their first group stage match in Los Angeles, California on June 12 (Japan time: June 13), followed by a match against Australia in Seattle, Washington on June 19 (Japan time: June 20). On June 25 (Japan time: June 26), they will play against Turkey, again in Los Angeles.

The Levi’s® U.S. Soccer Collection is available starting Thursday, April 23 at the official online store and select Levi's® stores. Whether it's game day or an ordinary day, this lineup allows fans to express their colors.

Available Stores:
Levi's® Harajuku Flagship Store, Levi's® Store Shinjuku, Nagoya ZERO GATE, Osaka, Kyoto

Levi’s® U.S. Soccer Collection
Levi’s® U.S. Soccer Type I Jacket | 29,700 JPY (tax included)
Levi’s® U.S. Soccer Bandana | 7,700 JPY (tax included)

About the Levi’s® brand
Creating the world's first "jeans" in 1873 and introducing the 501® in 1890, Levi's® has delivered various masterpieces to the world under the concept of "tradition and innovation." Continuing to establish new standards centered around the 501®, which has always been the core across all eras, Levi's® jeans have been loved by pioneers worldwide who have carved out history, and continue to be loved as the ultimate staple. In 2019, the brand icon 501® won the Good Design Long Life Design Award, which honors designs with the power to remain standard beyond changing values across eras.

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