Transforming Offices into 'Communication Assets' That Convey Corporate Values: Lilycolor Launches Sustainable Office Program 'CONNECT'
Key facts
- Transforming Offices into 'Communication Assets' That Convey Corporate Values: Lilycolor Launches Sustainable Office Program 'CONNECT'
- Lilycolor Co., Ltd. has launched 'CONNECT,' a sustainable office program designed to transform office spaces into communication assets that convey corporate values and sustainability commitments. The program aims to deepen employee engagement and enhance corporate branding through purpose-driven workspace design.
- Source: PR Times
- Date: June 16, 2026
Direct answer
Lilycolor Co., Ltd. has launched 'CONNECT,' a sustainable office program designed to transform office spaces into communication assets that convey corporate values and sustainability commitments. The program aims to deepen employee engagement and enhance corporate branding through purpose-driven workspace design.
- Citation
- Transforming Offices into 'Communication Assets' That Convey Corporate Values: Lilycolor Launches Sustainable Office Program 'CONNECT' (June 16, 2026), PR Times
- Source
- PR Times
- Date
- June 16, 2026
Lilycolor Co., Ltd. has launched 'CONNECT,' a sustainable office program designed to transform office spaces into communication assets that convey corporate values and sustainability commitments. The program aims to deepen employee engagement and enhance corporate branding through purpose-driven workspace design.
📋 Article Processing Timeline
- 📰 Published: June 16, 2026 at 20:00
- 🔍 Collected: June 16, 2026 at 20:18 (18 min after Published)
- 🤖 AI Analyzed: June 16, 2026 at 20:36 (18 min after Collected)
■ Background of CONNECT Development
The development of 'CONNECT' stems from two key challenges Lilycolor has observed in its daily office design work.
The first challenge is the limitation of merely creating physical spaces.
Office environments are often designed with intentions such as enhancing communication or enabling diverse work styles. However, when the focus is solely on space creation, these underlying intentions often remain unknown to many employees, who use the space without understanding its purpose. We felt that the true meaning and value of the space were not being fully realized.
The second challenge is the growing need for sustainability, exemplified by SDGs and ESG initiatives.
Office creation involves significant environmental impact through waste generation and resource consumption. At the same time, as employee values and backgrounds become increasingly diverse, creating inclusive environments through a DE&I lens has become critically important.
In response to these challenges, Lilycolor has advanced various initiatives since its 2021 Sustainability Declaration. 'CONNECT' is the result of these efforts.
■ What is the Sustainable Office Program 'CONNECT (Connect)'?
CONNECT is a program that communicates a company's philosophy, sustainability efforts, and DE&I commitments not only through the completed office space but also through processes such as 'communicating,' 'experiencing,' and 'discussing'—reaching both internal and external stakeholders. It transforms the office from a mere 'place to work' into a lasting 'communication asset' that continuously conveys the company's values and identity.
■ For more details on the Sustainable Office Program 'CONNECT (Connect)':
https://www.lilycolor.co.jp/ss/sustainability/connect/
Two Programs Comprising CONNECT
《Lilycolor Circular Office》
This program implements design and construction with a view toward material recycling and resource recovery at the end-of-life stage—from selecting recyclable and recycled materials to planning for proper sorting and reutilization during dismantling. Combined with employee participation, it creates a sustainable office environment where limited 'resources' and corporate 'intentions' circulate together.
■ More details: https://www.lilycolor.co.jp/ss/lp/connect/circularoffice/
《Lilycolor Inclusive Office》
Within the context of DE&I, this program identifies 'OurStyle'—the way of working unique to each company—through workshops and executive interviews, and reflects this uniqueness in spatial concepts and design. By involving diverse employees, it connects the company's 'intentions' to organizational culture.
(Service launch scheduled for September 2026)
A Process to Share Intentions and Generate Empathy
Sharing Intentions Through Dialogue
Deepen understanding of the company's sustainability motivations and the intentions embedded in the space through dialogue.
Experiencing On-Site to Make It Personal
Visit construction sites—normally unseen by employees—to witness waste sorting processes and experience how intentions take physical form.
* Site visits are part of the Lilycolor Circular Office program.
Turning Intentions into Tangible Assets and Sustained Communication
Visualize and communicate initiatives and processes, using them as enduring assets to continuously convey the company's intentions.
■ Recommended for These Companies and Stakeholders
- Companies seeking to deepen employee understanding of corporate values and initiatives
- Organizations struggling to internalize sustainability practices
- Businesses underutilizing their office spaces
- Companies aiming to boost employee engagement
- Organizations looking to leverage their office for recruitment and branding
Talk about your values in the office. Let the office connect your values.
Transform your office into a 'communication asset' that perpetually conveys your company's intentions.
■ For more details on the Sustainable Office Program 'CONNECT (Connect)':
https://www.lilycolor.co.jp/ss/sustainability/connect/
■ Sustainability Declaration
Lilycolor, through its Office Solutions business, aims to realize a society where people can comfortably unleash their potential. In 2021, the company issued a Sustainability Declaration.
By promoting 'Circular Offices' that efficiently utilize limited resources and circulate value, Lilycolor contributes to sustainable growth across environmental, economic, and social dimensions. Additionally, through collaboration with employees, customers, and partners, the company drives solutions to social issues and creates new value.
https://www.lilycolor.co.jp/ss/sustainability/
■ Company Overview
Lilycolor's Space Solution
The Space Solution Division is a specialized team that comprehensively proposes and coordinates office creation, including relocation and renovation. Guided by the concept of 'Enriching the Way We Work,' the division addresses a wide range of facility challenges—from consulting and design to construction, furniture/ICT/disaster preparedness (BCP), and operations/after-sales support. As a business partner solving challenges such as engagement and productivity improvement and recruitment enhancement, it has served over 8,000 clients across industries, with more than 30,000 project achievements.
Space Solution Division Website: https://www.lilycolor.co.jp/ss/
Company Name: Lilycolor Co., Ltd.
Head Office: 7-5-20 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: President and CEO Takuya Okada
Founded: 1907, Incorporated: July 15, 1949 (Showa 24)
Business Activities: Space Solution, Interior, Real Estate Investment and Development
URL: https://www.lilycolor.co.jp
【Inquiries regarding this announcement】
Lilycolor Co., Ltd. Space Solution Division
Marketing Department
office_marketing@lilycolor.co.jp
FAQ
What is the CONNECT program?
CONNECT is a sustainable office program that communicates corporate values and sustainability efforts through office spaces.
What are the main components of CONNECT?
It consists of two programs: 'Lilycolor Circular Office' and 'Lilycolor Inclusive Office'.
When will CONNECT services be available?
The Inclusive Office program is scheduled to launch in September 2026.
Which companies is CONNECT suitable for?
Ideal for companies aiming to internalize values, promote sustainability, and boost engagement.
What are the key processes in CONNECT?
Sharing intentions through dialogue, on-site experiences, and visualizing initiatives for sustained communication.