GW: Short Trip to NY While in Japan! New York-Born Brownie Specialty Store "Fat Witch New York" Presents "SWEET ESCAPE to NY" in Daikanyama
New York-born brownie specialty store "Fat Witch New York," operated by Ribbon Foods Co., Ltd., will hold a limited-time event 'SWEET ESCAPE to NY' in Daikanyama, Tokyo, starting April 28, 2026. Amidst the difficulty of overseas travel due to yen depreciation and inflation, the event offers an experience to enjoy the streets of New York and exclusive brownies while in Japan.
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- 📰 Published: April 24, 2026 at 22:00
- 🔍 Collected: April 24, 2026 at 13:31
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Ribbon Foods Co., Ltd. (Osaka City, Representative Director and President: Yukako Ikada), which operates the New York-born brownie specialty store "Fat Witch New York," will hold a limited-time event 'SWEET ESCAPE to NY' at Fat Witch New York Daikanyama (Tokyo) from Tuesday, April 28, 2026, where visitors can enjoy the streets of New York and limited-edition products.
### A New Proposal to Enjoy NY Casually While It's Hard to Visit
Amidst the current climate where overseas travel is becoming distant due to yen depreciation and soaring prices, 'SWEET ESCAPE to NY' was born from the desire to "let people experience NY while staying in Japan." Enjoy an authentic NY experience delivered by a New York-founded brand established in 1998. Take a break from daily life and enjoy a sweet moment as if traveling to New York.
### Daikanyama Becomes NY: An Immersive Store Evoking Brick Streets
The exterior features a classical brick-style design, with special motifs of the Statue of Liberty and the Brooklyn Bridge. Inside the store, "Witch Times Square," inspired by iconic New York streets, will appear.
### Limited-Edition Brownies Evoking NY Appear
A selection of brownie sets inspired by tourist spots and culture will be offered. The lineup features carefully selected New York-esque flavors, maximizing the brand's appeal.
Individual boxes will also be sold in-store. You can freely combine your favorite brownies and goods to create your own original set.
**SWEET ESCAPE to NY Brownie (6 pieces) Price: 2,484 yen (tax included)**
Contents: Fat Witch (NY limited label) 2 pieces, Hazelnut / Java / Carrot / Salty Caramel 1 piece each.
In addition to the popular classic "Fat Witch" (loved in both NY and Japan), this set includes 4 limited-edition flavors. It comes in a playful package adorned with the brand icon on a brick-style design. It's perfect for taking home the excitement of the store, and also ideal for gifts.
**SWEET ESCAPE to NY Yellow Bus Box Brownie (24 pieces) Price: 10,260 yen (tax included)**
Contents: Hazelnut / Java / Carrot / Salty Caramel / Fat Witch (NY label) / Double Chocolate / Blonde / Snow (2 pieces each); Walnut / Red / Matcha / Hojicha / Honey / Earl Grey / Milk Caramel / Choco Banana (1 piece each).
This assorted set of 16 varieties and 24 pieces features an impressive package resembling the yellow school buses that run through NY streets. It's a voluminous and exciting product suitable for parties and sharing.
### Limited-Edition Brownies
Java Chip Baby, Salty Caramel Baby, Hazelnut Baby, Fat Witch Baby (NY Limited Label)
* **Carrot Baby**
A flavor based on cake batter, kneaded with carrot powder, cinnamon, and raisins, finished with a gentle sweetness and spicy aroma.
* **Java Chip Baby**
A slightly adult brownie where the sweetness of chocolate chips and the bitterness of coffee perfectly match.
* **Salty Caramel Baby**
A sweet and salty brownie with melting caramel, accented by French Guérande salt.
* **Hazelnut Baby**
Rich brownie generously uses hazelnuts. Features a crunchy texture and savory aroma.
* **Fat Witch Baby (NY Limited Label)**
The undisputed No.1 popular "Fat Witch" appears with an NY limited label.
### Approximately 2.5 Times the Regular Size! NY Limited Big Size Brownies Also Available
*Weight approx. 75g [Regular size: approx. 30g] (Breakfast only approx. 110g)
**Brownie Witch (Carrot / Breakfast / Blonde) Single item Price: 648 yen (tax included)**
Enjoy a satisfying volume and a sense of fulfillment as if you were there.
### Comparison with Regular Size (Carrot) Carrot Witch, Breakfast Witch, Blonde Witch
**Brownie Witch (Carrot / Breakfast / Blonde) Single item Price: 648 yen (tax included)**
Enjoy a satisfying volume and a sense of fulfillment as if you were there.
* **Breakfast Witch**
An NY flagship store exclusive flavor, a new sensation brownie with a two-layer cake batter and brownie. Contains walnuts and oatmeal, with a spread of coffee aroma, perfect for breakfast.
* **Blonde Witch**
A blonde with chocolate chips in the cake batter. Also known as blonde brownie, it has long been popular in America.
### A New Proposal to Enjoy NY Casually While It's Hard to Visit
Amidst the current climate where overseas travel is becoming distant due to yen depreciation and soaring prices, 'SWEET ESCAPE to NY' was born from the desire to "let people experience NY while staying in Japan." Enjoy an authentic NY experience delivered by a New York-founded brand established in 1998. Take a break from daily life and enjoy a sweet moment as if traveling to New York.
### Daikanyama Becomes NY: An Immersive Store Evoking Brick Streets
The exterior features a classical brick-style design, with special motifs of the Statue of Liberty and the Brooklyn Bridge. Inside the store, "Witch Times Square," inspired by iconic New York streets, will appear.
### Limited-Edition Brownies Evoking NY Appear
A selection of brownie sets inspired by tourist spots and culture will be offered. The lineup features carefully selected New York-esque flavors, maximizing the brand's appeal.
Individual boxes will also be sold in-store. You can freely combine your favorite brownies and goods to create your own original set.
**SWEET ESCAPE to NY Brownie (6 pieces) Price: 2,484 yen (tax included)**
Contents: Fat Witch (NY limited label) 2 pieces, Hazelnut / Java / Carrot / Salty Caramel 1 piece each.
In addition to the popular classic "Fat Witch" (loved in both NY and Japan), this set includes 4 limited-edition flavors. It comes in a playful package adorned with the brand icon on a brick-style design. It's perfect for taking home the excitement of the store, and also ideal for gifts.
**SWEET ESCAPE to NY Yellow Bus Box Brownie (24 pieces) Price: 10,260 yen (tax included)**
Contents: Hazelnut / Java / Carrot / Salty Caramel / Fat Witch (NY label) / Double Chocolate / Blonde / Snow (2 pieces each); Walnut / Red / Matcha / Hojicha / Honey / Earl Grey / Milk Caramel / Choco Banana (1 piece each).
This assorted set of 16 varieties and 24 pieces features an impressive package resembling the yellow school buses that run through NY streets. It's a voluminous and exciting product suitable for parties and sharing.
### Limited-Edition Brownies
Java Chip Baby, Salty Caramel Baby, Hazelnut Baby, Fat Witch Baby (NY Limited Label)
* **Carrot Baby**
A flavor based on cake batter, kneaded with carrot powder, cinnamon, and raisins, finished with a gentle sweetness and spicy aroma.
* **Java Chip Baby**
A slightly adult brownie where the sweetness of chocolate chips and the bitterness of coffee perfectly match.
* **Salty Caramel Baby**
A sweet and salty brownie with melting caramel, accented by French Guérande salt.
* **Hazelnut Baby**
Rich brownie generously uses hazelnuts. Features a crunchy texture and savory aroma.
* **Fat Witch Baby (NY Limited Label)**
The undisputed No.1 popular "Fat Witch" appears with an NY limited label.
### Approximately 2.5 Times the Regular Size! NY Limited Big Size Brownies Also Available
*Weight approx. 75g [Regular size: approx. 30g] (Breakfast only approx. 110g)
**Brownie Witch (Carrot / Breakfast / Blonde) Single item Price: 648 yen (tax included)**
Enjoy a satisfying volume and a sense of fulfillment as if you were there.
### Comparison with Regular Size (Carrot) Carrot Witch, Breakfast Witch, Blonde Witch
**Brownie Witch (Carrot / Breakfast / Blonde) Single item Price: 648 yen (tax included)**
Enjoy a satisfying volume and a sense of fulfillment as if you were there.
* **Breakfast Witch**
An NY flagship store exclusive flavor, a new sensation brownie with a two-layer cake batter and brownie. Contains walnuts and oatmeal, with a spread of coffee aroma, perfect for breakfast.
* **Blonde Witch**
A blonde with chocolate chips in the cake batter. Also known as blonde brownie, it has long been popular in America.