Why Does AI Choose the 'Neighboring Hospital'? Free Seminar on Hospital PR Strategy for the AI Search Era on 7/15

Ritaworks Co., Ltd. (Headquarters: Nishi-ku, Osaka; CEO: Yuta Nakagawa), provider of Mirahos, a specialized website creation service for hospitals and medical institutions, will jointly host an online seminar titled 'Hospital PR Strategy in the AI Search Era — Website Strategies for Being a Chosen Hospital' with the Japan Medical Business Cooperative. The free seminar will be held on Wednesday, July 15, 2026, from 14:00 to 15:00. Hospitals that express individual interest during registration will receive a 'Competitor Comparison and Improvement Proposal Report,' analyzing AI search results for their own and competing hospitals.

▼ Registration Link https://mirahos.jp/seisaku/seminar.html

◼︎ How Hospitals Are Chosen Is Changing Due to the Spread of AI Search

Generative AI-powered search and information gathering are rapidly spreading, significantly changing how patients and their families search for medical facilities. In addition to keyword searches like 'hospital for XX symptoms,' more people are directly asking AI questions such as:

'Which hospital is strong in stroke rehabilitation?'

'Which hospital has a well-equipped community integrated care ward?'

'Which hospital can I trust with my elderly parent?'

and using the AI's responses as a reference for choosing where to receive treatment. In this changing landscape, hospitals face a new challenge: 'Traditional SEO measures alone may fail to accurately convey a hospital’s expertise to AI, potentially excluding it from consideration during patient decision-making.'

The new risk hospitals now face is that 'with only traditional SEO, AI may not correctly recognize their information, leading to their elimination during the selection process.' AI reads the 'expertise' and 'structure' of information on hospital websites and recommends the medical institutions it deems most suitable for patients. This means that depending on how information is structured, AI might recommend 'the neighboring hospital' instead of 'your own hospital.'

This seminar will address the central question—'Why does AI choose the 'neighboring hospital'?'—and explain hospital PR strategies for remaining competitive in the AI search era, supported by concrete examples.

Three Key Takeaways from the Seminar

① Responding to the AI Search Era — How to Ensure AI Correctly Learns Your 'Expertise'?

We will clarify how AI evaluates and selects medical institutions and explain the principles of information design that ensure your hospital’s expertise is accurately communicated to AI.

② Specialized Website Strategy — How Can 'Specialized Websites' Maximize Revenue?

Instead of cramming all information into a single website, we will explain why designing 'specialized websites' for each department, disease, or function is effective in the AI search era. We’ll share a PR approach directly linked to revenue generation.

③ Real Examples and ROI — What Is the Return on Investment for a Digital Asset That Promotes 24/7?

When websites are viewed not as a 'cost' but as a 'digital asset working 24/7,' how should ROI be measured? We will provide concrete explanations with real examples.

Exclusive Participant Benefit: AI Search Competitor Comparison and Improvement Proposal Report

Participants who register and request a consultation will receive a limited-time 'Competitor Comparison and Improvement Proposal Report.' This report visualizes 'how your hospital is perceived by AI' and 'what is missing compared to competitors,' offering actionable insights for your PR strategy starting tomorrow.

Who Should Attend?

- Hospital PR and website operation staff (PR, general affairs, strategic planning, IT departments, etc.) - Those concerned about low patient acquisition or recruitment effectiveness from their hospital website - Those unsure where to start with the spread of AI and generative AI - Hospital executives such as board chairpersons, directors, deputy directors, and administrators who decide PR policies

Speaker Introduction

Hideyuki Miyamori Hospital Team, Business Development Division, Ritaworks Co., Ltd.

Graduated from the University of Tokyo with a degree in architectural design, he joined a major general contractor after graduation. After gaining experience in construction, he joined the Hospital Team at Ritaworks. He is deeply committed to initiatives that 'improve the healthcare industry' and proposes hospital PR and website strategies from the 'design' perspective cultivated in architecture.

Event Overview

Seminar Title: Hospital PR Strategy in the AI Search Era — Website Strategies for Being a Chosen Hospital Organizers: Japan Medical Business Cooperative / Ritaworks Co., Ltd. (Joint Project) Date and Time: Wednesday, July 15, 2026, 14:00–15:00 Format: Online (Zoom) Participation Fee: Free Target Audience: Hospital directors, administrators, PR staff, etc. Capacity: 100 participants Benefit: AI Search Competitor Comparison and Improvement Proposal Report (for participants only) Registration URL: https://mirahos.jp/seisaku/seminar.html

How to Register

Please register via the application form below. https://mirahos.jp/seisaku/seminar.html

About Mirahos

Mirahos, a service specialized for regional general hospitals, has provided website creation services to approximately 450 medical institutions, primarily general hospitals with over 200 beds. Under the vision of 'designing connections between people and hospitals,' we go beyond website creation to develop services that significantly impact hospital management, striving to become an indispensable partner in the healthcare industry.

<Previous Hospital Website Creation Achievements>

Contact for This Matter

Ritaworks Co., Ltd.

Hospital Division, Joint Project Seminar Coordinator: Miyamori

[Seminar Registration Form] https://mirahos.jp/seisaku/seminar.html

Operating Company: Ritaworks Co., Ltd.

Founded in 2008, headquartered in Nishi-ku, Osaka. With the vision of creating a society where 'tomorrow gets better,' we challenge various social businesses and provide services to numerous hospitals and NPOs across Japan through industry-specific product development and delivery.

[Company Name] Ritaworks Co., Ltd.

[CEO] Yuta Nakagawa

[Established] May 2, 2008

[Headquarters] Edohori East Building 6F, 1-22-17 Edohori, Nishi-ku, Osaka, Osaka Prefecture

[Contact] https://ritaworks.jp/contact.html