Korean Actor Lee Chae-min Appointed as Piaget Ambassador
Swiss watch and jewelry Maison Piaget announces Korean actor Lee Chae-min as its new ambassador. He will bring a vibrant, contemporary sensibility to the Maison's heritage as a new member of the Piaget Society, showcasing its creativity and elegance.
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- 📰 Published: May 8, 2026 at 01:35
- 🔍 Collected: May 7, 2026 at 17:01
- 🤖 AI Analyzed: May 7, 2026 at 17:49 (47 min after Collected)
May 6, 2026 – Swiss watch and jewelry Maison Piaget is pleased to announce the official appointment of actor Lee Chae-min as its new ambassador.
Born in the 2000s, Lee Chae-min stands at the forefront of a new generation, embodying a fresh and creative energy that infuses the Maison's traditions with a vibrant, contemporary sensibility. As a new member of the Piaget Society, he will express the Maison's spirit of audacious creativity and refined elegance through a distinctly modern perspective.
From the 1960s to the 1970s, Yves Piaget built the Piaget Society by gathering dynamic individuals—artists, actors, models, musicians, and designers—fostering a culture characterized by freedom and audacity. Icons of that era such as Andy Warhol, Elizabeth Taylor, Brooke Shields, Roger Moore, and Ursula Andress were part of this influential network, which continues today as an expression symbolizing the Maison's creativity and distinctive lifestyle.
Inheriting this legacy, Lee Chae-min will bring new vitality to the Piaget Society through his unique perspective and individuality. He is expected to showcase the Maison's diverse appeal by wearing the 'Piaget Polo Signature Date' watch and the 'Possession' jewelry collection in various stylings.
Lee Chae-min commented: “It is truly meaningful to experience the tradition and craftsmanship of a Maison with over 150 years of history up close. I look forward to creating inspiring stories together with Piaget.”
Meanwhile, Piaget continues to celebrate its unique aesthetic through the theme 'Art of Color.' This elevates color beyond mere decoration to a true starting point for creation, bringing to life a vibrant world of bold and expressive creations.
WWW.PIAGET.JP
WWW.INSTAGRAM.COM/PIAGET
https://lin.ee/p77qv8V
@piaget
#piaget
#LeeChaeMin
#MaisonOfExtraleganza
#HouseOfGold
#PiagetPolo
#PiagetPossession
#ColourofPiaget
#ピアジェ
Contact: Piaget Contact Center 0120-73-1874
Born in the 2000s, Lee Chae-min stands at the forefront of a new generation, embodying a fresh and creative energy that infuses the Maison's traditions with a vibrant, contemporary sensibility. As a new member of the Piaget Society, he will express the Maison's spirit of audacious creativity and refined elegance through a distinctly modern perspective.
From the 1960s to the 1970s, Yves Piaget built the Piaget Society by gathering dynamic individuals—artists, actors, models, musicians, and designers—fostering a culture characterized by freedom and audacity. Icons of that era such as Andy Warhol, Elizabeth Taylor, Brooke Shields, Roger Moore, and Ursula Andress were part of this influential network, which continues today as an expression symbolizing the Maison's creativity and distinctive lifestyle.
Inheriting this legacy, Lee Chae-min will bring new vitality to the Piaget Society through his unique perspective and individuality. He is expected to showcase the Maison's diverse appeal by wearing the 'Piaget Polo Signature Date' watch and the 'Possession' jewelry collection in various stylings.
Lee Chae-min commented: “It is truly meaningful to experience the tradition and craftsmanship of a Maison with over 150 years of history up close. I look forward to creating inspiring stories together with Piaget.”
Meanwhile, Piaget continues to celebrate its unique aesthetic through the theme 'Art of Color.' This elevates color beyond mere decoration to a true starting point for creation, bringing to life a vibrant world of bold and expressive creations.
WWW.PIAGET.JP
WWW.INSTAGRAM.COM/PIAGET
https://lin.ee/p77qv8V
@piaget
#piaget
#LeeChaeMin
#MaisonOfExtraleganza
#HouseOfGold
#PiagetPolo
#PiagetPossession
#ColourofPiaget
#ピアジェ
Contact: Piaget Contact Center 0120-73-1874