Lough Co., Ltd. Relocates Head Office to Shirokanedai Amid Growing Demand for 'Learning Leisure' Among Women in Their 50s

Lough Co., Ltd. (Location: Minato-ku, Tokyo; Representative Director: Shigeki Nagafuchi; hereinafter 'Lough') is pleased to announce that it has relocated its head office to the Shirokanedai Central Building as of June 1, 2026, in line with business expansion and the strengthening of its organizational structure.

With the brand purpose of 'Designing a purpose in life through learning and hobbies,' Lough offers experience-based online courses in fields such as art, calligraphy, cooking, crafts, and sweets, designed to deeply engage adults.

The 'learning leisure' advocated by our company is a new lifestyle consumption where time and money are spent on learning and hobbies to enrich life, much like traveling or dining out. Taking this head office relocation as an opportunity, we will use our new office—equipped with a spacious workspace and a cafe space that fosters natural communication—as a base to support the challenges and growth of our employees and instructors, while delivering even higher quality learning to students nationwide.

1. Background and Prospects of Head Office Relocation—Delivering 'Learning Leisure' to the Adult Generation
As we enter the era of the 100-year lifespan, 'how to spend time for oneself' and 'having something to be absorbed in' during life after the 50s have become important themes related to life satisfaction and purpose. For adult women who have played various roles such as parenting, work, and family, hobbies and learning are not merely leisure. It is a time to regain one's own sensibility, an experience to encounter a new self, and an opportunity to create connections with people.

On the other hand, conventional online courses faced challenges such as ending up just by watching videos, being easy to give up halfway due to learning alone, and making it hard to feel connected with instructors and peers. In response, Lough designs 'home atelier-style' courses that combine online courses, teaching material kits, instructor support, and community experiences. To deliver these experiences to more people, Lough decided to relocate its head office to strengthen the operational structure.

2. About the Courses Provided by Lough
Lough offers a variety of experience-based online courses:
- 'My Child' Artist® Training Course: A pet art course focusing on the joy of drawing beloved pets with colored pencils.
- Colored Lettering Artist Training Course: A course blending calligraphy with Japanese painting and ink wash painting techniques.
- Jewelry Chocolatier® Training Course: A course to learn techniques for creating authentic bonbon chocolats.

3. Features of Lough's Experience-based Online Courses
Teaching material kits are delivered to homes so beginners can start easily, and students can learn repeatedly via video. In addition, there is instructor support and the ability to connect with peers taking the same course, fostering a community experience. The design focuses on generating positive feelings rather than just skill acquisition.

4. What is the 'Learning Leisure' Advocated by Lough?
Lough considers learning and hobbies not as 'studies' but as 'leisure.' We propose that in life after the 50s, people use their time for themselves.

5. Comment from Shigeki Nagafuchi, Representative Director
'What Lough wants to deliver is time for adults to become absorbed once again. This relocation strengthens our structure to continue delivering better learning experiences. We will utilize the new office to lead to new projects and value creation.'

6. Student Voices
'At first, I was worried if I could really learn online, but I also felt a vague impatience about what would be left for me as I get older. That is exactly why I wanted to acquire skills I can use for life...' (Ms. Sonoda, Flower Squeezing Patissier Training Course)