[Selling Fast!] Who Will Reign in the 2026-27 Season? 686 Mid-Season Rankings and Pro "Serious Buy" List Revealed

"Always Different" – 686, a leader in the apparel industry for 34 years, has released its early reservation mid-season rankings, forecasting trends for the 2026-27 season. This release is not just a record of "best-sellers"; it's a crystallization of functional beauty that ambassadors, intimately familiar with the snow mountains, declare they "would wear even if paying out of pocket," and the originality emanating from collaborations with FOX RACING and METALLICA. With the reservation deadline of April 30th approaching, serious size shortages have already occurred. The choices made at this very moment will determine the quality of your riding next season.

Click here for the official 686 online store
https://shop.likesdowell.co.jp/view/category/ct_686

The mid-season rankings released this time are based on actual order data during the early reservation period.
This content visualizes the real movement of which models users are choosing this season.

MENS WINDSTOPPER PYRODOWN PUFFER JACKET

A piece from the new WINDSTOPPER series launching next season. It's highly rated for its balance of windproofing and heat retention, supporting comfortable riding in cold conditions, as well as its versatility for town use. Also available in UNION collaboration colors.

COLOR: CHARCOAL PATINA, LIMESTONE, BLACK, UNION SOLAR

List Price: 74,800 yen (tax included), UNION SOLAR 77,000 yen (tax included)

MENS GORE - TEX DISPATCH THERMAGRAPH JACKET

This model is supported for its Thermagraph Active Body Mapping System and design that considers body temperature regulation, allowing it to adapt to a wide range of conditions.

COLOR: LIMESTONE COLORBLOCK, WASABI, BLACK

List Price: 126,500 yen (tax included)

・LS1 SHELL ANORAK

This model is chosen as a versatile piece that excels in a wide range of scenes due to its light weight, ease of movement, and balance of style and function. Japan-exclusive SMU model.

COLOR: KHAKI COLORBLOCK, PALE FIRN COLORBLOCK

List Price: 52,800 yen (tax included)

MENS FOX RACING SPEC INSULATED JACKET

A collaboration series between 686 and Fox Racing. This piece is praised for combining street-style design with practicality, allowing for both riding and style.

COLOR: FOX YELLOW COLORBLOCK

List Price: 60,500 yen (tax included)

MENS FOX RACING SPEC SHELL PANT

【Photo】

A collaboration series between 686 and Fox Racing. This piece is supported for its balance of mobility and silhouette, and the high completeness of the set-up.

COLOR: FOX YELLOW COLORBLOCK

List Price: 52,800 yen (tax included)

Special Mention

METALLICA CUFF BEANIE

A collaboration model between 686 and METALLICA. This item is gaining attention as a styling accent with its iconic graphics.

COLOR: METALLICA BLACK

List Price: 7,150 yen (tax included)

Each model has its reasons for being chosen.
The user's choices reflect the unique trends of this season, such as silhouette, functionality, and usage scenarios.

■ Ambassador's Picks (GORE-TEX Line)

From a different perspective than the rankings, we introduce models that 686 ambassadors have actually chosen and plan to wear for the season.

These individuals are constantly riding on snow mountains and using products in real-world environments. Their choices are based on clear reasons rooted in practicality, not just appearance, including range of motion, comfort, and adaptability to conditions.

MENS GORE - TEX DISPATCH THERMAGRAPH JACKET

COLOR: LIMESTONE COLORBLOCK, WASABI, BLACK

List Price: 126,500 yen (tax included)

Ambassadors Wearing: Atsushi Hasegawa, Kotaro Minamitani, Ko Okamoto, Koji Sugimoto, Kana Kinoshita

Ambassador Keywords: 686, Rokuhachiroku, Snowboarding, Snow Wear, Street Brand, Trend Outerwear, Early Reservation, Limited Edition, Ranking, Snowboard Wear