Yoshikei Group Announces 50th Anniversary Logo ~Unveiling a commemorative logo imbued with gratitude and launching a popular long-selling menu fair~
Yoshikei Group, a meal kit delivery service, celebrates its 50th anniversary with the announcement of a commemorative logo and a special long-selling menu fair. This initiative reflects their gratitude to customers and their commitment to enhancing family dining experiences, highlighting their track record in environmental contributions and childcare support.
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- 📰 Published: May 13, 2026 at 19:00
- 🔍 Collected: May 13, 2026 at 10:31
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"Bringing smiles from those who cook." - Yoshikei Group (Location: Shizuoka City, Shizuoka Prefecture / Representative Director: Keigo Hirano), which provides meal kit delivery services nationwide, has announced its "50th Anniversary Logo" as it approaches its 50th year since establishment. Additionally, as a special project commemorating the 50th anniversary, the popular Yoshikei course "Standard Meal" will feature a special week of popular long-selling menus that have been loved by many customers, starting with the June 1st issue.
▲ Yoshikei 50th Anniversary Logo
■ 50th Anniversary Logo Announcement
The 50th Anniversary Logo, announced this time, was selected from over 140 designs submitted through an internal design competition within the Yoshikei Group.
The adopted logo is designed with Yoshikei's corporate color, red, prominently featured. The heart incorporated into the logo expresses gratitude to customers and embodies Yoshikei's commitment to "delivering safety, security, and deliciousness."
This anniversary logo expresses gratitude to the customers who have supported us for 50 years and our desire to continue supporting their dining tables in the future.
■ Holding 50th Anniversary "Long-selling Menu Fair"
To commemorate its 50th anniversary, Yoshikei Group will hold a special "Long-selling Menu Fair" featuring a collection of popular menus from its history within the popular "Standard Meal" course.
This project will offer "Yoshikei's classic menus" that have been widely supported by many customers throughout the week. It will feature a carefully selected lineup of long-selling menus that have been popular for many years, such as pork ginger, fried chicken, and mapo tofu.
Because Yoshikei has continued to evolve in response to changes in times and lifestyles, this project spotlights "tastes that remain consistently loved." Long-time customers can enjoy "nostalgia" and memories, while new customers can experience "Yoshikei's classic deliciousness."
Furthermore, at this 50th-anniversary milestone, the project aims to once again deliver "memorable dining experiences" to express gratitude to the customers who have supported them thus far.
From top left: (Mon) Pork Loin Ginger Stir-fry, (Tue) Two Kinds of Tuna Bowl, (Wed) Fried Chicken ~Soy Sauce & Salt Flavor~
From bottom left: (Thu) Mapo Tofu, (Fri) Salmon Meuniere, (Sat) Grated Hamburger Steak
■ Future Developments
Yoshikei Group plans to sequentially roll out additional special menu projects and campaigns to commemorate its 50th anniversary. Moving forward, as a constant companion to daily dining tables, they will continue to deliver safe, secure, and delicious meals, and advance service creation that fosters enjoyment and conversation at the dining table.
■ Yoshikei: Pioneer of Meal Kit Delivery Services
For nearly 50 years, Yoshikei Group has continuously developed menus that adapt to lifestyle changes, supporting Japanese dining tables. In 2019, their zero redelivery initiative received the Environment Minister's Award, the grand prize at the "COOL CHOICE LEADERS AWARD 2018." They secured the No. 1 position in the "Food Delivery Sales Ranking" published in the February 26, 2026 issue of Japan Distribution Industry Newspaper, maintaining the top spot for 17 consecutive years. Furthermore, in September 2023, their convenient and environmentally friendly service deployment using their own delivery fleet was highly praised, earning them the 32nd "Food Safety, Security and Environmental Contribution Award" hosted by the Japan Food Journal. In November 2023, they received the "Mothers Selection Award 2023" hosted by the Japan Mothers' Association, as a convenient and useful service chosen by child-rearing households. In December 2024, their contribution to reducing food loss for approximately 50 years was recognized with the "Food Industry Mottainai Award Jury Chairman's Award" at the 12th "Food Industry Mottainai Award" hosted by the Organization for the Promotion of Rationalization of Food Distribution, and in September 2025, they received the "8th EcoPro Award." To realize "enjoyable dining and bright homes," the group will continue to deliver safety, security, and deliciousness.
【Yoshikei Group Headquarters Company Overview】
Company Name: Yoshikei Development Co., Ltd.
Head Office Location: 1-8-30 Kuniyoshida, Suruga-ku, Shizuoka City, Shizuoka Prefecture
Representative Director: Keigo Hirano
URL: https://yoshikei-dvlp.co.jp/
●Instagram: https://www.instagram.com/yoshikeigroups/
●X: https://x.com/yoshikei_gr
●Facebook: https://www.facebook.com/yoshikei.gr/
▲ Yoshikei 50th Anniversary Logo
■ 50th Anniversary Logo Announcement
The 50th Anniversary Logo, announced this time, was selected from over 140 designs submitted through an internal design competition within the Yoshikei Group.
The adopted logo is designed with Yoshikei's corporate color, red, prominently featured. The heart incorporated into the logo expresses gratitude to customers and embodies Yoshikei's commitment to "delivering safety, security, and deliciousness."
This anniversary logo expresses gratitude to the customers who have supported us for 50 years and our desire to continue supporting their dining tables in the future.
■ Holding 50th Anniversary "Long-selling Menu Fair"
To commemorate its 50th anniversary, Yoshikei Group will hold a special "Long-selling Menu Fair" featuring a collection of popular menus from its history within the popular "Standard Meal" course.
This project will offer "Yoshikei's classic menus" that have been widely supported by many customers throughout the week. It will feature a carefully selected lineup of long-selling menus that have been popular for many years, such as pork ginger, fried chicken, and mapo tofu.
Because Yoshikei has continued to evolve in response to changes in times and lifestyles, this project spotlights "tastes that remain consistently loved." Long-time customers can enjoy "nostalgia" and memories, while new customers can experience "Yoshikei's classic deliciousness."
Furthermore, at this 50th-anniversary milestone, the project aims to once again deliver "memorable dining experiences" to express gratitude to the customers who have supported them thus far.
From top left: (Mon) Pork Loin Ginger Stir-fry, (Tue) Two Kinds of Tuna Bowl, (Wed) Fried Chicken ~Soy Sauce & Salt Flavor~
From bottom left: (Thu) Mapo Tofu, (Fri) Salmon Meuniere, (Sat) Grated Hamburger Steak
■ Future Developments
Yoshikei Group plans to sequentially roll out additional special menu projects and campaigns to commemorate its 50th anniversary. Moving forward, as a constant companion to daily dining tables, they will continue to deliver safe, secure, and delicious meals, and advance service creation that fosters enjoyment and conversation at the dining table.
■ Yoshikei: Pioneer of Meal Kit Delivery Services
For nearly 50 years, Yoshikei Group has continuously developed menus that adapt to lifestyle changes, supporting Japanese dining tables. In 2019, their zero redelivery initiative received the Environment Minister's Award, the grand prize at the "COOL CHOICE LEADERS AWARD 2018." They secured the No. 1 position in the "Food Delivery Sales Ranking" published in the February 26, 2026 issue of Japan Distribution Industry Newspaper, maintaining the top spot for 17 consecutive years. Furthermore, in September 2023, their convenient and environmentally friendly service deployment using their own delivery fleet was highly praised, earning them the 32nd "Food Safety, Security and Environmental Contribution Award" hosted by the Japan Food Journal. In November 2023, they received the "Mothers Selection Award 2023" hosted by the Japan Mothers' Association, as a convenient and useful service chosen by child-rearing households. In December 2024, their contribution to reducing food loss for approximately 50 years was recognized with the "Food Industry Mottainai Award Jury Chairman's Award" at the 12th "Food Industry Mottainai Award" hosted by the Organization for the Promotion of Rationalization of Food Distribution, and in September 2025, they received the "8th EcoPro Award." To realize "enjoyable dining and bright homes," the group will continue to deliver safety, security, and deliciousness.
【Yoshikei Group Headquarters Company Overview】
Company Name: Yoshikei Development Co., Ltd.
Head Office Location: 1-8-30 Kuniyoshida, Suruga-ku, Shizuoka City, Shizuoka Prefecture
Representative Director: Keigo Hirano
URL: https://yoshikei-dvlp.co.jp/
●Instagram: https://www.instagram.com/yoshikeigroups/
●X: https://x.com/yoshikei_gr
●Facebook: https://www.facebook.com/yoshikei.gr/