Yoshikei Holds "Early Summer Marche" Featuring Delicious Foods from Across Japan, Responding to Growing Demand for "Small Luxuries at Home" Amidst Cost-Consciousness
Yoshikei Group is holding a limited-time event, the "Yoshikei Early Summer Marche," featuring carefully selected foods from across Japan. This initiative responds to the increasing demand for enjoying slightly special meals at home, even as cost-consciousness rises, offering an experience of encountering early summer and delicious regional products from the comfort of one's home.
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- 📰 Published: April 30, 2026 at 19:00
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Bringing smiles from the creators. Yoshikei Group (Location: Shizuoka City, Shizuoka Prefecture / Representative Director: Keigo Hirano), which provides meal kit delivery services nationwide under this theme, will hold a limited-time event, the "Yoshikei Early Summer Marche," featuring carefully selected foods from across Japan. This initiative responds to the increasing demand for enjoying slightly special meals at home, even as cost-consciousness rises, offering an experience of "encountering the arrival of early summer and delicious regional products from across Japan while at home." Buyers have curated a selection of exquisite products.
■ Rising Cost-Consciousness Due to Price Hikes and a Trend Towards Reviewing Food Expenses
Against the backdrop of recent price increases, consumers' cost-consciousness is on the rise. A survey conducted by Recruit Hot Pepper Gourmet Research Institute found that 50.2% of people, more than half, reported increased cost-consciousness due to price hikes, an increase from the previous year. This trend of reviewing daily expenditures is particularly widespread among women.
For three consecutive years, the top categories for conscious spending cuts have been "in-home dining expenses," "utility costs (electricity, gas, water)," and "out-of-home dining expenses," making food costs a crucial theme in household budget management. Among these, awareness of in-home dining expenses is high, suggesting that a balance between price and satisfaction is emphasized in ingredient selection and menu planning.
Furthermore, spending on out-of-home dining is also being reduced, with a noticeable trend of decreasing frequency, especially for dinner (※).
■ The Demand for "Food Enjoyment" and Enriched Home Dining Amidst Savings
While cost-consciousness is increasing, consumers are not merely seeking to reduce expenditures but also desire "satisfying consumption." The most frequently chosen occasional luxury is "out-of-home dining," accounting for 53.4%, indicating a persistent need for food enjoyment and a change of pace even amidst saving (※).
While reducing the frequency of out-of-home dining, there is a desire to enjoy slightly better meals on special occasions, leading to a spread of consumption behavior that balances saving and enjoyment. This trend has also led to increased interest in "enriching home dining," where one can easily experience a sense of specialness at home.
※Source: From "Hot Pepper Gourmet Research Institute" (https://www.hotpepper.jp/ggs/) Survey on the reality of rising cost-consciousness due to price hikes and saving behaviors in out-of-home dining (conducted January 2026).
■ Buyer-Selected Delicacies from Across Japan
Yoshikei believes that as a supporter of daily meals, its important role extends beyond merely providing ingredients to also delivering "food enjoyment" and "new discoveries." To meet the demand for enjoying slightly special meals at home even amidst rising cost-consciousness, they launched the "Early Summer Marche" as a project to provide an "experience of encountering the arrival of early summer and delicious regional products from across Japan while at home."
This project features a lineup of products carefully selected by buyers from various regions. In addition to unique regional flavors and products with carefully chosen ingredients and manufacturing methods, seasonal items for early summer are also available. These offerings add color and discovery to everyday dining tables, providing "a slightly special time."
* Order deadline: May 13 (Wednesday) until 17:00 / Delivery dates: Around May 25 (Monday) to 29 (Friday).
* Please check the website as web order deadlines may differ.
■ Yoshikei, a Pioneer in Meal Kit Delivery Services
For nearly 50 years, Yoshikei Group has continuously developed menus that adapt to lifestyle changes, supporting Japanese dining tables. In 2019, their initiative for zero redeliveries received the Minister of the Environment Award, the highest honor in the "COOL CHOICE LEADERS AWARD 2018." They secured the top position for 17 consecutive years in the "Food Delivery Sales Ranking" published by Japan Distribution Industry News on February 26, 2026. Furthermore, in September 2023, their convenient and environmentally friendly service development using their own delivery fleet was highly praised, earning them the 32nd "Food Safety, Security, and Environmental Contribution Award" hosted by the Japan Food Journal. In November 2023, they received the "Mothers Selection Award 2023" hosted by the Japan Mothers Association, recognized as a convenient and useful service chosen by households raising children. In December 2024, their contribution to food loss reduction for approximately 50 years was recognized with the "Food Industry Mottainai Award Judging Committee Chairman's Award" at the 12th "Food Industry Mottainai Award" hosted by the Organization for the Promotion of Rationalization of Food Distribution, and in September 2025, they received the "8th Eco-Pro Award." Moving forward, the group will continue to deliver safety, security, and deliciousness to achieve "enjoyable dining tables and bright homes."
【Yoshikei Group Headquarters Company Profile】
Company Name: Yoshikei Development Co., Ltd.
Head Office Location: 1-8-30 Koshida, Suruga-ku, Shizuoka City, Shizuoka Prefecture
Representative Director: Keigo Hirano
URL: https://yoshikei-dvlp.co.jp/
●Instagram: htt
■ Rising Cost-Consciousness Due to Price Hikes and a Trend Towards Reviewing Food Expenses
Against the backdrop of recent price increases, consumers' cost-consciousness is on the rise. A survey conducted by Recruit Hot Pepper Gourmet Research Institute found that 50.2% of people, more than half, reported increased cost-consciousness due to price hikes, an increase from the previous year. This trend of reviewing daily expenditures is particularly widespread among women.
For three consecutive years, the top categories for conscious spending cuts have been "in-home dining expenses," "utility costs (electricity, gas, water)," and "out-of-home dining expenses," making food costs a crucial theme in household budget management. Among these, awareness of in-home dining expenses is high, suggesting that a balance between price and satisfaction is emphasized in ingredient selection and menu planning.
Furthermore, spending on out-of-home dining is also being reduced, with a noticeable trend of decreasing frequency, especially for dinner (※).
■ The Demand for "Food Enjoyment" and Enriched Home Dining Amidst Savings
While cost-consciousness is increasing, consumers are not merely seeking to reduce expenditures but also desire "satisfying consumption." The most frequently chosen occasional luxury is "out-of-home dining," accounting for 53.4%, indicating a persistent need for food enjoyment and a change of pace even amidst saving (※).
While reducing the frequency of out-of-home dining, there is a desire to enjoy slightly better meals on special occasions, leading to a spread of consumption behavior that balances saving and enjoyment. This trend has also led to increased interest in "enriching home dining," where one can easily experience a sense of specialness at home.
※Source: From "Hot Pepper Gourmet Research Institute" (https://www.hotpepper.jp/ggs/) Survey on the reality of rising cost-consciousness due to price hikes and saving behaviors in out-of-home dining (conducted January 2026).
■ Buyer-Selected Delicacies from Across Japan
Yoshikei believes that as a supporter of daily meals, its important role extends beyond merely providing ingredients to also delivering "food enjoyment" and "new discoveries." To meet the demand for enjoying slightly special meals at home even amidst rising cost-consciousness, they launched the "Early Summer Marche" as a project to provide an "experience of encountering the arrival of early summer and delicious regional products from across Japan while at home."
This project features a lineup of products carefully selected by buyers from various regions. In addition to unique regional flavors and products with carefully chosen ingredients and manufacturing methods, seasonal items for early summer are also available. These offerings add color and discovery to everyday dining tables, providing "a slightly special time."
* Order deadline: May 13 (Wednesday) until 17:00 / Delivery dates: Around May 25 (Monday) to 29 (Friday).
* Please check the website as web order deadlines may differ.
■ Yoshikei, a Pioneer in Meal Kit Delivery Services
For nearly 50 years, Yoshikei Group has continuously developed menus that adapt to lifestyle changes, supporting Japanese dining tables. In 2019, their initiative for zero redeliveries received the Minister of the Environment Award, the highest honor in the "COOL CHOICE LEADERS AWARD 2018." They secured the top position for 17 consecutive years in the "Food Delivery Sales Ranking" published by Japan Distribution Industry News on February 26, 2026. Furthermore, in September 2023, their convenient and environmentally friendly service development using their own delivery fleet was highly praised, earning them the 32nd "Food Safety, Security, and Environmental Contribution Award" hosted by the Japan Food Journal. In November 2023, they received the "Mothers Selection Award 2023" hosted by the Japan Mothers Association, recognized as a convenient and useful service chosen by households raising children. In December 2024, their contribution to food loss reduction for approximately 50 years was recognized with the "Food Industry Mottainai Award Judging Committee Chairman's Award" at the 12th "Food Industry Mottainai Award" hosted by the Organization for the Promotion of Rationalization of Food Distribution, and in September 2025, they received the "8th Eco-Pro Award." Moving forward, the group will continue to deliver safety, security, and deliciousness to achieve "enjoyable dining tables and bright homes."
【Yoshikei Group Headquarters Company Profile】
Company Name: Yoshikei Development Co., Ltd.
Head Office Location: 1-8-30 Koshida, Suruga-ku, Shizuoka City, Shizuoka Prefecture
Representative Director: Keigo Hirano
URL: https://yoshikei-dvlp.co.jp/
●Instagram: htt