Unique Vision Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yoshiyuki Shirado; hereinafter referred to as "our company") and Repro Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yusuke Hirata), a provider of multi-channel integrated MA, will jointly launch a new menu called "Action Boost" on June 30, 2026, which strongly promotes membership, purchases, and continued use from campaigns on X.
What is "Action Boost"?
This menu is a two-stage campaign format that combines our company's "Web Authentication Type Instant Win" with Repro Inc.'s "In-Service Mission Function."
1. First Stage: Spread on X and App Induction After reposting the target post on X, users authenticate via OAuth on an external site and check the lottery results on the spot. This authentication process smoothly guides users to download or launch the app.
*The prize images shown are for illustrative purposes only. They may differ from the actual prizes.
2. Second Stage: "W Chance" through In-Service Missions After transitioning to the web or app, unique missions are issued using Repro Inc.'s multi-channel integrated MA, "Repro MA." For example, by achieving conditions such as "reaching a certain level within the app" or "purchasing a designated item," users can participate in a second lottery (W Chance).
*The prize images shown are for illustrative purposes only. They may differ from the actual prizes.
This enables comprehensive support from expanding awareness on social media to driving traffic to the web and app, and further providing in-service experiences. By combining incentives and experiences, it encourages user behavior and contributes to promoting understanding of service value and initiating usage.
Development Background
Traditional X campaigns had the issue of ending with "actions on social media" like reposts and follows, and were unable to promote subsequent retention. Advertisers also strongly requested to "connect social media spread not only to app installs and purchases but also to real-world experiences" and "continuously track the behavior of campaign participants to improve LTV."
To meet these demands, we combined the functions of our company's "Beluga Campaign," which excels in social media marketing, with Repro Inc.'s multi-channel integrated MA, "Repro MA," leading to the development of a joint menu that supports the creation of user touchpoints and promotion of actions on the web and app, starting from social media.
Expected Effects
1. Promotion of App Installation and Activation Leveraging the spread power of X to efficiently send new users to the web and app.
2. Enhanced Engagement Providing users with opportunities to experience the appeal of the service through "W Chance" missions within the service itself.
3. Data Visualization and Accumulation Visualizing user behavior and improving the accuracy of future measures by linking X IDs with web and app data.
PoC Plan Available for the First 2 Companies on a First-Come, First-Served Basis
To commemorate the release of this menu, we have prepared a special price PoC (Proof of Concept) plan for the first 2 companies on a first-come, first-served basis for the purpose of effect verification. As a pioneering case, it is possible to conduct a detailed analysis of the impact of campaigns on retention rates and LTV. *For detailed conditions and costs, please contact the inquiry contact below.
Company Overview
Company Name: Unique Vision Co., Ltd.
Location: 151-0051 Tokyo, Shibuya-ku, Sendagaya 5-34-7 NX Shinjuku Building 2F
Representative: President and CEO Yoshiyuki Shirado
Established: January 15, 2008
Business Activities: Marketing business that builds corporate fan economies through the planning, development, and provision of social media marketing tools.
URL: https://www.uniquevision.co.jp/
Services Provided
- LINE Campaign Construction System "Beluga Campaign for LINE"
└https://www.uniquevision.co.jp/service/beluga-campaignforline/
- X Campaign Construction System "Beluga Campaign for X"
└https://www.uniquevision.co.jp/service/beluga-campaign/
- Integrated Social Media Management Tool "Beluga Studio"
└https://www.uniquevision.co.jp/service/beluga/
- Media Useful for Social Media Marketing "Beluga Portal"
└https://www.uniquevision.co.jp/beluga-portal/
- Comprehensive Site for the "Beluga" Series
└https://www.uniquevision.co.jp/service/beluga-series/
Inquiries Regarding This Matter
Unique Vision Co., Ltd.
Yuna Ron
TEL: 03-6434-9993
Mail: info@uniquevision.co.jp
FACT BOX
- Source: PR TIMES
- Category: 製品・サービスリリース
- Organizations: X