Jennie Appointed as Global Brand Ambassador for Vaseline Body Care Series

Vaseline (Unilever Japan Customer Marketing K.K.) has announced the appointment of global superstar Jennie as the global brand ambassador for its body care series.

*"White Jade Dewy Skin" refers to skin that is hydrated, glowing, and appears bright.

◆ Collaboration Background

This collaboration brings together Vaseline, a body care brand loved worldwide, and Jennie, a symbol of modern culture who expresses her authentic self through daily self-care. The collaboration aims to convey that Vaseline's simple yet highly effective body care brings confidence and leads to healthy, glowing skin with every touch.

Jennie's dewy, radiant skin is a key part of her charm as she excels globally in music, fashion, and culture. Body care has been an essential part of her daily routine, from glamorous stages and red carpets to private travel, and Vaseline has long been a part of her daily life.

This partnership focuses on Jennie's daily body care routine, sharing the importance of habits for maintaining healthy, hydrated skin and the value of consistent care. It will also highlight the significant role that body care plays in allowing one to spend every moment with confidence.

◆ Comments on the Collaboration

Jennie:

"For me, body care is a beauty habit as important as hair and skin care. That's why I find this collaboration with Vaseline so meaningful. After refreshing my skin in the sauna or with a cold plunge, I always lock in hydration with a moisturizing lotion. The Gluta-Hya Body Lotion is my favorite. It’s light and non-sticky, yet leaves my skin deeply hydrated and glowing."

Fernando Kahane, Global Brand Vice President, Vaseline:

"Vaseline has provided body care products trusted across generations. We continue to pursue the evolution of body care through high-performance formulas, enabling skin to be cared for with healthy moisture. Jennie naturally embodies this sense of confidence and effortless radiance."

◆ About Vaseline Gluta-Hya Body Lotion

The Gluta-Hya Body Lotion series combines popular ingredients with a lightweight texture. The series flagship product, Vaseline Gluta-Hya Body Lotion Brightening, uses a formula containing 98% pure glutathione*1 and four types of hyaluronic acid*2 to lead to hydrated, bright, and radiant "White Jade Dewy Skin." Using "serum burst" technology, where milk transforms into a water-like texture, it delivers deeply moisturized skin with a comfortable, non-sticky finish.

◆ Vaseline Brand History (150 Years of History)

Founder and scientist Robert Chesebrough began researching the substance that would become Vaseline in Pennsylvania, USA, in 1859.

⚫︎ 1859: Scientist Robert Chesebrough begins research.
⚫︎ 1870: Begins commercial sales as Vaseline Petroleum Jelly.
⚫︎ 1874: Grows into a national brand in the US.

Robert lived until the age of 96, carefully nurturing Vaseline, an item that protects healthy skin. The core product, Pure Skin Jelly, has been provided to countries worldwide for over 150 years as a moisturizing oil suitable for the entire body, free from preservatives, artificial colors, and fragrances.