ZAP, a Packaging Materials and Store Supplies Company, Implements AI In-site Search "UniSearch" on its Official E-commerce Site

ZAP, a manufacturer of packaging materials and store supplies, has implemented "UniSearch," an AI in-site search solution provided by Universal Knowledge, on its official e-commerce site. This marks the first implementation case for the B2B dedicated e-commerce cart "B-Cart," aiming to build an advanced search environment and improve customer procurement efficiency.
提携NQ 38/100出典:PR Times

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  • 📰 Published: May 1, 2026 at 20:00
  • 🔍 Collected: May 1, 2026 at 11:31
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Universal Knowledge Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Shunichi Inoue), which develops and provides the next-generation AI in-site search engine "UniSearch," announced on April 16, 2026, that "UniSearch" has been implemented on the official e-commerce site 'ZAP' operated by ZAP Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo).

This implementation is the first case of "UniSearch" being introduced on a B2B dedicated e-commerce cart, "B-Cart." For the implementation, "UniSearch Implementation Support Service" by Hisashi Co., Ltd. was adopted, and with their automatic data linkage technology and front-end implementation support, an advanced search environment specialized for B2B e-commerce was constructed.

ZAP
https://zap-ss.com/

ZAP Co., Ltd., headquartered in Shinagawa-ku, Tokyo, is a comprehensive manufacturer of store supplies and packaging materials. Under the slogan of "Total Support for Physical Stores and Online Shops," the company develops products that support the merchandise business from multiple perspectives.

Its official online store 'ZAP' is a B2B (for corporations and sole proprietors) site that handles a wide range of professional-grade equipment. Its main products include packaging materials such as cushioned envelopes and plastic delivery bags, store fixtures such as trading card display cases and steel shelves, and store security products such as anti-theft tags and cameras.

In particular, the company specializes in a lineup of shipping materials tailored to the recent increase in e-commerce demand, and the development of fixtures and equipment specifically for the trading card market. Beyond mere sales, ZAP is trusted as a partner that maximizes the potential of many businesses, from small and medium-sized retailers to large chains, by providing functional items that enhance product appeal and improve on-site work efficiency, quickly and at low cost.

Company Information
Company Name: ZAP Co., Ltd.
Headquarters: Shinno Shoji Daini Bldg. 2F, 1-20-7 Higashi Gotanda, Shinagawa-ku, Tokyo
Corporate Site: https://www.zap-corp.com/

UniSearch Implementation Features and Service Examples
AI-powered high-speed search and optimized results support "smooth procurement" at stores and logistics sites.
UniSearch AI learns customer search trends and purchasing data from a diverse range of packaging material sizes, fixture model numbers, and complex product categories, automatically constructing optimal in-site search results.

With "overwhelming search speed" that instantly displays a vast lineup without stress, it predicts "materials needed on-site now" and "essential equipment for store operations" from numerous inventory items and immediately presents them at the top of search results. This realizes a comfortable search environment where users can reach their target products in the shortest time without interrupting daily operations.

ZAP: Keyword Search Results / Category Search Results

"Refined Search (Facet)" function guides users to ideal equipment from a vast array of products.
In B2B e-commerce sites handling diverse sizes and specifications, filtering functions based on conditions such as category, price, and "print compatibility" affect the efficiency of ordering operations. With the implementation of "UniSearch," it is now possible to combine multiple attributes such as "category," "price range," and ZAP's unique "original print compatibility" for flexible searching.

This immediately responds to the needs of professional sites, such as "I want to find packaging materials that can be logo-printed within budget" or "I want to compare specific fixture categories by price," providing a purchasing experience where customers can reach their target products in the shortest time without getting lost.

ZAP: Refined Search (Facet)

Absorbs "notation variations" unique to specialized equipment, preventing zero search hits.
Packaging materials and store supplies are genres where search terms vary widely among customers, even for the same item, due to "common names" and "official names." UniSearch flexibly absorbs such specialized terms and notation variations unique to the field.

For example, it recognizes different keywords as having the same search intent, such as the difference between "air bubble cushioning material" and "air cap," or "trading card case" and "card holder," and even the presence or absence of hyphens in model numbers.

This prevents "0 search results," which is the biggest cause of abandonment, and reliably guides users to the products they are looking for from a diverse inventory of mixed sizes and specifications.

ZAP: Absorption of "cardboard" and "danball" notation variations / Prevention of 0 hits

Keyword and category prediction display function enables speedy material procurement.
As characters are entered into the search window, candidate keywords and related product categories are immediately predicted and displayed.

For example, just by typing "fu," specific keyword candidates such as "film," "hook," and "lucky bag" are suggested, along with relevant product categories such as "bag category" and "footstool category" in real-time. This allows users to navigate directly to their desired search results from a wide variety of fixtures without hesitation.