Selected from 3,342 Submissions! Crocodile's Father's Day Senryu Contest Results Announced Today

Yamato International Co., Ltd. (Headquarters: Chuo-ku, Osaka City; Ota-ku, Tokyo / President: Tomomiki Banjaku / Tokyo Stock Exchange Standard Market: Code 8127) announces the winning entries of the 'Crocodile Father's Day Senryu Contest,' themed around Father's Day.

Dedicated Website: https://lp.crocodile.co.jp/cm_260618_fathersday

■ 3,342 Entries Received! Special Awards Added Due to Overwhelming Response

Originally planning to select winners for 'Grand Prize,' 'Excellence Award,' 'Special Award,' and 'Honorable Mention,' the company decided to expand the number of selected entries in response to the overwhelming passion and brand loyalty shown by participants. Two new awards have been introduced: the 'Croco Fan Award' for entries expressing deep affection for the brand, and the 'Trend Award' reflecting current social themes.

Please enjoy these masterpieces that bring both laughter and tears, capturing the essence of modern fatherhood in the Reiwa era.

■ Selection Background and Overall Commentary

【Grand Prize】

Pen Name: Koushi　'Arigatou / Iwazu ni chichi no / saizu kiku'

A masterpiece that deeply resonates from an apparel brand's perspective, expressing the shy hesitation to say 'thank you' through the concrete action of asking for a parent's clothing size. The judges were profoundly moved by the family's unspoken emotions reflected in gift selection and the powerful bond where conversation itself becomes the greatest gift.

【Excellence Award, Special Award, Honorable Mention】

A wide range of entries were selected, from heartfelt reflections on Father's Day to modern phrases like 'nito-ryu' (two-way talent), popularized in sports. Entries highlighting fathers' thoughtfulness and annual family traditions received the 'Family Bond Award,' while those showing cross-generational brand loyalty earned the 'Crocodile Award.' From 'matching outfits' to Gen Z slang like 'bijuii jan,' each poem reflects authentic family messages centered on Father's Day.

【Newly Established: Croco Fan Award】

Entries directly referencing 'Crocodile' or 'crocodile' were selected, showcasing passionate brand love akin to today's 'oshi-katsu' (supporting favorite idols or brands) culture.

【Newly Established: Trend Award】

Focusing on frequently appearing keywords such as 'generative AI,' widely reported in media, 'naphtha,' 'efficiency and cost-performance (tai-pa, ko-su-pa),' and 'scam call prevention' reflecting modern security awareness, this award highlights humorous and timely works that capture 2026's social climate and resonate with both media and consumers.

※All awardees are listed by pen name (without honorifics).

※Senryu poems and pen names are displayed exactly as submitted by participants.

※Copyright for all entries belongs exclusively to Yamato International Co., Ltd. Unauthorized reproduction or use is prohibited.

Through this contest, we deeply felt your enduring affection for our brand. We sincerely thank all participants and customers for your continued support and enthusiasm.

Prize distribution is scheduled for around July 2026.

■ Crocodile Brand Story

Crocodile is a brand that smartly expresses 'adult TPO' (time, place, occasion).

Built on high-quality casual style, it values 'authentic on-duty' and 'proper off-duty'—social awareness and contemporary relevance that allow adults to live comfortably.

The iconic crocodile logo has a long history, originating in Singapore in 1952 and launching in Japan in 1963.

A pioneer in British-trad-inspired men's casual fashion, it is beloved for classic items like polo shirts and houndstooth jackets.

In 2023, to commemorate its 60th anniversary, the 'Crocodile Tartan' was officially registered with the prestigious Scottish Register of Tartans.

Crocodile aims to create clothing that gives wearers confidence simply by putting them on.

Today, the brand expands across 'Crocodile,' 'Switch Motion Crocodile,' and 'Crocodile Code,' creating richer daily lives together with customers through fashion.

・Official Website: https://www.crocodile.co.jp/

・Instagram: https://www.instagram.com/crocodile_jp/

・iOS (App Store): https://apps.apple.com/jp/app/id1504029293

・Android (Google Play): https://play.google.com/store/apps/details?id=li.yapp.app8D8A0356&pli=1