A Mother's Day Gift: A 'New Me' – Professionals Reveal Before/After Makeover Videos for Adult Women's Fashion & Hair Concerns!
Key facts
- A Mother's Day Gift: A 'New Me' – Professionals Reveal Before/After Makeover Videos for Adult Women's Fashion & Hair Concerns!
- Yamato International's "Crocodile Ladies" has released a before-and-after makeover video project for Mother's Day, featuring professional fashion and hair makeovers for adult women. This campaign aims to solve fashion concerns and bring out individual beauty.
- Source: PR Times
- Date: April 30, 2026
Direct answer
Yamato International's "Crocodile Ladies" has released a before-and-after makeover video project for Mother's Day, featuring professional fashion and hair makeovers for adult women. This campaign aims to solve fashion concerns and bring out individual beauty.
- Citation
- A Mother's Day Gift: A 'New Me' – Professionals Reveal Before/After Makeover Videos for Adult Women's Fashion & Hair Concerns! (April 30, 2026), PR Times
- Source
- PR Times
- Date
- April 30, 2026
Yamato International's "Crocodile Ladies" has released a before-and-after makeover video project for Mother's Day, featuring professional fashion and hair makeovers for adult women. This campaign aims to solve fashion concerns and bring out individual beauty.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 22:00
- 🔍 Collected: April 30, 2026 at 13:31
- 🤖 AI Analyzed: April 30, 2026 at 13:43 (12 min after Collected)
Yamato International Co., Ltd. (Headquarters: Chuo-ku, Osaka; Ota-ku, Tokyo / Representative Director and President: Tomoki Banyaku / TSE Standard Market: Stock Code 8127), which operates "Crocodile Ladies," will release a video project titled "Mother's Day: A New Me by Professionals! Wonderful Before/After Makeovers" to help mothers transform beautifully.
■ Project Background: Bringing Out Adults' "True Selves" with Professional Power
Through live content distributed every Monday, "Crocodile" has been addressing the "fashion concerns" of adult generations and proposing concrete solutions.
We have received many comments such as "I don't know what clothes suit me anymore" and "I don't know how to coordinate" due to changes in lifestyle and body shape. To respond to these sentiments, we have prepared a makeover project as this year's "Mother's Day" special content, where professional stylists and hair makeup artists vividly bring out the dormant beauty within our customers.
By combining professional techniques with "Crocodile" items, we aim to maximize the inherent charm of each customer and elegantly present adult TPO through fashion.
You can watch the video from the special feature page below.
Special Feature Page: https://lp.crocodile.co.jp/cl_260429_mothersday
■ Professional Introduction
In addition to the two stylists who appear in the existing live content distribution, we have appointed Miki Kimura, a highly popular hair makeup artist for adult generation makeovers.
【Staff Profile】
Hair Makeup: Miki Kimura
Specializes in natural makeup that brings out one's charm, active in various fields such as women's magazines, advertisements, and catalogs. Has a strong reputation for makeover projects aimed at the general public.
Stylist: Kuniko Okabe
Active in women's magazines, styling news casters, and lecturing at fashion seminars. Has a strong reputation for styling that brings out the "inherent beauty" of adult women.
Stylist: Yumi Kinjo
Handles coordination for various advertisements, magazines, TV, and talents with sophisticated styling that subtly incorporates trends into basic items.
■ Participants' Voices
Yuka Nagatomo, 59 years old
"I was most surprised that I felt rejuvenated just by changing my hair parting. The printed blouse and khaki pants surprisingly didn't feel out of place. I think I can incorporate red starting with accessories. Discovering new colors was exciting."
Azusa Aoyama, 51 years old
"I realized that colors I used to think didn't suit me actually bring out my charm, and my nervousness turned into excitement. Just adding a little brighter color to my usual makeup, or a little extra effort to my usual hair. Learning such 'professional techniques that can be immediately tried' so carefully made me happy to look in the mirror. I want to continue doing it myself with confidence from tomorrow."
■ Product Details
Floral French Sleeve Blouse
Product Number: 0301-63108
Price: 8,800 yen (tax included)
Size: M-LL/
Color: Wine/Green
Material: 100% cotton
Features: An eye-catching delicate and elegant floral French sleeve blouse for adults. The gentle three-dimensional effect created by the soft gathers around the neckline and the calculated French sleeves elegantly conceal the upper arms while creating a sophisticated shoulder line.
Airy Gather Tunic
Product Number: 0321-63703/0121-63703
Price: 9,900 yen (tax included) / 11,000 yen (tax included)
Size: M-LL/2L-3L
Color: Orange (M-LL only)/Gray/Navy
Material: 100% cotton
Features: An airy tunic made from surprisingly lightweight 100% cotton material. The delicate mini-gingham check, which at first glance looks plain, subtly adds depth to your outfit. With a reassuring length that gently covers the hips, it achieves a sophisticated silhouette while covering the body shape.
Airy Gather Tunic
■ About the Mother's Day Campaign
Mother's Day limited gift wrapping tote bags are available at stores nationwide.
【Period】From Thursday, April 23, 2026, until supplies last.
【Location】Crocodile Ladies and Switch Motion Crocodile Ladies stores nationwide.
Click here for store list: https://www.crocodile.co.jp/info/shoplist
■ Crocodile Brand Story
"Crocodile" aims to elegantly present "adult TPO."
■ Project Background: Bringing Out Adults' "True Selves" with Professional Power
Through live content distributed every Monday, "Crocodile" has been addressing the "fashion concerns" of adult generations and proposing concrete solutions.
We have received many comments such as "I don't know what clothes suit me anymore" and "I don't know how to coordinate" due to changes in lifestyle and body shape. To respond to these sentiments, we have prepared a makeover project as this year's "Mother's Day" special content, where professional stylists and hair makeup artists vividly bring out the dormant beauty within our customers.
By combining professional techniques with "Crocodile" items, we aim to maximize the inherent charm of each customer and elegantly present adult TPO through fashion.
You can watch the video from the special feature page below.
Special Feature Page: https://lp.crocodile.co.jp/cl_260429_mothersday
■ Professional Introduction
In addition to the two stylists who appear in the existing live content distribution, we have appointed Miki Kimura, a highly popular hair makeup artist for adult generation makeovers.
【Staff Profile】
Hair Makeup: Miki Kimura
Specializes in natural makeup that brings out one's charm, active in various fields such as women's magazines, advertisements, and catalogs. Has a strong reputation for makeover projects aimed at the general public.
Stylist: Kuniko Okabe
Active in women's magazines, styling news casters, and lecturing at fashion seminars. Has a strong reputation for styling that brings out the "inherent beauty" of adult women.
Stylist: Yumi Kinjo
Handles coordination for various advertisements, magazines, TV, and talents with sophisticated styling that subtly incorporates trends into basic items.
■ Participants' Voices
Yuka Nagatomo, 59 years old
"I was most surprised that I felt rejuvenated just by changing my hair parting. The printed blouse and khaki pants surprisingly didn't feel out of place. I think I can incorporate red starting with accessories. Discovering new colors was exciting."
Azusa Aoyama, 51 years old
"I realized that colors I used to think didn't suit me actually bring out my charm, and my nervousness turned into excitement. Just adding a little brighter color to my usual makeup, or a little extra effort to my usual hair. Learning such 'professional techniques that can be immediately tried' so carefully made me happy to look in the mirror. I want to continue doing it myself with confidence from tomorrow."
■ Product Details
Floral French Sleeve Blouse
Product Number: 0301-63108
Price: 8,800 yen (tax included)
Size: M-LL/
Color: Wine/Green
Material: 100% cotton
Features: An eye-catching delicate and elegant floral French sleeve blouse for adults. The gentle three-dimensional effect created by the soft gathers around the neckline and the calculated French sleeves elegantly conceal the upper arms while creating a sophisticated shoulder line.
Airy Gather Tunic
Product Number: 0321-63703/0121-63703
Price: 9,900 yen (tax included) / 11,000 yen (tax included)
Size: M-LL/2L-3L
Color: Orange (M-LL only)/Gray/Navy
Material: 100% cotton
Features: An airy tunic made from surprisingly lightweight 100% cotton material. The delicate mini-gingham check, which at first glance looks plain, subtly adds depth to your outfit. With a reassuring length that gently covers the hips, it achieves a sophisticated silhouette while covering the body shape.
Airy Gather Tunic
■ About the Mother's Day Campaign
Mother's Day limited gift wrapping tote bags are available at stores nationwide.
【Period】From Thursday, April 23, 2026, until supplies last.
【Location】Crocodile Ladies and Switch Motion Crocodile Ladies stores nationwide.
Click here for store list: https://www.crocodile.co.jp/info/shoplist
■ Crocodile Brand Story
"Crocodile" aims to elegantly present "adult TPO."
FAQ
What are the key facts in this article?
Yamato International's "Crocodile Ladies" has released a before-and-after makeover video project for Mother's Day, featuring professional fashion and hair makeovers for adult women. This campaign aims to solve fashion concerns and bring out individual beauty.
What is the direct answer?
Yamato International's "Crocodile Ladies" has released a before-and-after makeover video project for Mother's Day, featuring professional fashion and hair makeovers for adult women. This campaign aims to solve fashion concerns and bring out individual beauty.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000042.000018814.html | April 30, 2026