Proposing 'Chilled Sundubu', a Korean Gourmet Dish for Hot Summer Days

Proposing 'Chilled Sundubu', a Korean Gourmet Dish for Hot Summer Days

Moranbong Co., Ltd. (Headquarters: Fuchu, Tokyo; Representative Director and President: Jeon Bong-Seok) will sequentially update its 'Sundubu Jjigae Soup Rich Spicy' and 'Sundubu Jjigae Soup Rich Mild' products to limited summer packaging starting in late May 2026, introducing a new way to enjoy sundubu jjigae.

### Delicious Even When Chilled! Sundubu

No microwave or stove required! We are introducing 'Chilled Sundubu'. As the name suggests, simply chill the sundubu jjigae soup in the refrigerator and pour it into a bowl with tofu to complete the dish. Since it doesn't require heat, you can enjoy a satisfying dish while saving time, even on hot summer days.

### Chilled Sundubu Arrangement Examples

・Chilled Sundubu Somen ・Chilled Soup-Style Sundubu

### Limited Summer Packaging!

The packaging will feature a 'Delicious Even When Chilled!' mark, promoting seasonal eating scenes. The back of the package includes cooking examples for 'Chilled Sundubu' and 'Chilled Noodle Soup'. These products will be available in stores starting in late May.

### Growing Market for Sundubu Jjigae Soup

Amidst the record-breaking heat in 2025, the sundubu jjigae soup market remained strong, growing at 106% year-on-year (KSP-POS (National) All-Store Amount per 1,000 People, August 2023–2025). This market growth is attributed to the convenience of quick preparation, as well as alignment with thrift and health-conscious trends. By proposing 'Chilled Sundubu', which is easy to eat even in summer, we aim to create new eating scenes for sundubu jjigae and expand demand as a new standard summer menu.