[Perfect for Summer Vegetables!] Soup Curry Seasoning Market Up 113% Year-on-Year! *Promoting Summer Eating with Summer-Limited Packaging!

Moranbong Co., Ltd. (Headquarters: Fuchu City, Tokyo; Representative Director and President: Jeon Bong-seok) will sequentially change the packaging of "Soup Curry for Chunky Vegetables" to a summer-limited package from June 2026, proposing delicious ways to eat soup curry with summer vegetables in preparation for the increasingly long summers.

<Summer soup curry demand is growing!>

The market for soup curry in the produce section is growing in the summer, with a 113% increase year-on-year in 2025 (KSP-POS all stores, per thousand people, national, July-August '25, produce channel, 6 major manufacturers *excluding processed products).

Furthermore, in a survey on the appealing features of soup curry, "Goes well with summer vegetables" was a top answer (company survey 2025, N=200). By specializing in soup curry demand as a dish for eating summer vegetables and appealing to consumers, we believe it will lead to further opportunities for home consumption, hence the change to summer-limited packaging.

<Summer-limited package "Delicious with summer vegetables!">

From June 2026, the package will sequentially change to include a "Delicious with summer vegetables!" one-point mark. The back of the package will include a QR code for an recommended "Summer Vegetable Soup Curry" recipe, in addition to the standard recipe, to help people enjoy soup curry in the summer.

[Click here for detailed recipe] https://www.moranbong.co.jp/recipe/detail/4492.html

<Product Overview>

Product Name

Soup Curry for Chunky Vegetables

Flavor Features

Features the umami of tomato, pork, and chicken, finished with authentic spices.

Content

750g

Suggested Retail Price

350 yen (excluding tax) / 378 yen (including tax)