Heisei Girls' Treasures Return to Reiwa! "Hoppe-chan" x Heisei Fancy Characters Heisei Nakako POP UP SHOP to be Held at Daimaru Tokyo Store

Memory-Tech Tsukuba Co., Ltd. Interactive Content Division Sunhoseki (Headquarters: Chikusei City, Ibaraki, Representative Director and President: Shinya Suzuki) will hold a collaboration POP UP SHOP "Hoppe-chan x Heisei Fancy Characters Heisei Nakako♡POPUP" featuring Sunhoseki's popular character "Hoppe-chan" and Heisei fancy characters. The event will take place from Thursday, May 28, 2026, to Tuesday, June 9, 2026, at the Daimaru Tokyo Store 11th floor event space, within the "Heisei Tokimeki Exhibition: Our Heisei Welcome Back! in Tokyo" Tokimeki Market.

The fancy goods culture, which captivated the hearts of elementary and junior high school girls nationwide from the late Showa era to the Heisei era.

"Hoppe-chan," one of its symbols from Sunhoseki, will realize collaborations with Kamio Japan Inc.'s "Pukupuku Awawachan" and "Happy March," and CRUX Inc.'s "Nattou-chan."

Hoppe-chan x Heisei Fancy Characters Heisei Nakako♡POPUP

"I used to gaze at Sunhoseki's catalog."

"I collected them with my friends."

"They were small treasures I bought with my allowance."

This project is a reunion of "Heisei Kawaii" across generations, nostalgic for those who have memories of Heisei and fresh for the younger generation familiar with Heisei retro and Y2K culture.

**A Noteworthy Collaboration Project Evoking Memories of Heisei Culture**

The biggest highlight of this POP UP SHOP is the collaboration between Sunhoseki's popular character "Hoppe-chan" and Heisei fancy characters.

At the venue, collaboration products with Kamio Japan Inc.'s "Pukupuku Awawachan" and "Happy March," and CRUX Inc.'s "Nattou-chan" will be sold.

Hoppe-chan's unique plump, squeezed-out three-dimensional feel and cuteness merge with the distinctive worldviews of each character.

This will feature limited-edition items that blend nostalgia and novelty, only available here.

Following the Daimaru Kobe Store, collaboration products will also be sold at the Tokyo venue.

This highly rare project, where Heisei fancy characters meet again across generations, is expected to attract attention.

**Planned Products (Examples)**

Super Clear Pukupuku Awawachan Hoppe-chan Object: 1,540 yen (tax included)

Best Friends Pukupuku Awawachan Hoppe-chan Charm: 1,760 yen (tax included)

Happy March Hoppe-chan Charm (Rabbit & Cat): 1,100 yen each (tax included)

Nattou-chan Hoppe-chan Charm: 1,100 yen (tax included)

Blind Hologram Sticker (9 types in total): 220 yen (tax included)

Super Clear Pukupuku Awawachan Hoppe-chan Object: ¥1,540
Best Friends Pukupuku Awawachan Hoppe-chan Charm: ¥1,760

Happy March Hoppe-chan Charm (Rabbit & Cat): ¥1,100 each
Nattou-chan Hoppe-chan Charm: ¥1,100

Blind Hologram Sticker (9 types in total): ¥220

**Nostalgic yet Modern, a Grand Collection of Sparkling Heisei Goods**

At this event, in addition to collaboration products, many popular "Hoppe-chan" related items representing Sunhoseki will also appear.

This includes the "CANDY BONBON STICKER," previously sold exclusively in Korea and now available for the first time, as well as goods related to the anime "Hoppe-chan ~Secret of the Sun Kingdom and the Black Hoppe-dan~," and a lineup that allows visitors to feel the fancy goods culture essential to discussing Heisei kawaii.

Also, the nostalgic original Hoppe-chan is planned for sale. For the generation who grew up with Hoppe-chan through Sunhoseki's catalogs and events during the Heisei era, it will be an opportunity to recall those memories.

Meanwhile, for the younger generation who enjoy Heisei retro and Y2K culture with fresh eyes, it will be a place to encounter new cuteness.

*Please forgive us if items are sold out.

*Photos are for illustrative purposes.

Korean-exclusive "CANDY BONBON STICKER": ¥660 each

Anime "Hoppe-chan ~Secret of the Sun Kingdom and the Black Hoppe-dan~": ¥1,100 each

Most popular product: Original Hoppe-chan

**16th Anniversary on May 5, 2026. What is "Hoppe-chan"?**

"Hoppe-chan" is an original character of Sunhoseki, born in 2010, inspired by sweets decoration.

It is characterized by its plump, squeezed-out shape and individual differences in expression and design, making each one unique, and gained popularity mainly among teenage girls.

It spread nationwide through Sunhoseki's catalogs and events and has been cherished as one of the characters symbolizing the Heisei-era elementary and junior high school girl culture.

And