MetLife and Global Citizen Launch Social Media Challenge "Footwork for Futures"

Key facts

  • MetLife and Global Citizen Launch Social Media Challenge "Footwork for Futures"
  • MetLife and Global Citizen have launched "Footwork for Futures," a soccer-themed global social media challenge. Participants post short videos of themselves juggling a soccer ball, and for each valid post, MetLife donates $5 to the FIFA Global Citizen Education Fund, supporting quality education and sports access for children worldwide.
  • Source: PR Times
  • Date: May 13, 2026

Direct answer

MetLife and Global Citizen have launched "Footwork for Futures," a soccer-themed global social media challenge. Participants post short videos of themselves juggling a soccer ball, and for each valid post, MetLife donates $5 to the FIFA Global Citizen Education Fund, supporting quality education and sports access for children worldwide.

Citation
MetLife and Global Citizen Launch Social Media Challenge "Footwork for Futures" (May 13, 2026), PR Times
Source
PR Times
Date
May 13, 2026
MetLife and Global Citizen have launched "Footwork for Futures," a soccer-themed global social media challenge. Participants post short videos of themselves juggling a soccer ball, and for each valid post, MetLife donates $5 to the FIFA Global Citizen Education Fund, supporting quality education and sports access for children worldwide.
キャンペーンNQ 0/100出典:PR Times

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  • 📰 Published: May 13, 2026 at 20:42
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※This document is a Japanese translation of the press release (English version) announced by MetLife, Inc. on May 12, 2026. In case of any discrepancy with the English version, the English version shall prevail.

NEW YORK, May 12, 2026 – MetLife, Inc. (hereinafter, MetLife) and Global Citizen announced today the launch of "Footwork for Futures," a global social media challenge with a soccer theme. The initiative aims to expand access to quality education and sports for children, fostering confident communities that are resilient to change and challenges.

Participation in "Footwork for Futures" involves posting a short video of oneself juggling a soccer ball (or attempting to) on Instagram, LinkedIn, X, TikTok, or Facebook with the hashtag "#FootworkForFutures," or by submitting the video through the official Global Citizen app. For each eligible video post, MetLife will donate $5 to the FIFA Global Citizen Education Fund. The total donation will be capped at $100,000 and will be used to expand access to quality education and sports for children through grants to grassroots organizations around the world.

This initiative builds upon the $9 million contributed by the MetLife Foundation, a founding donor, to establish the FIFA Global Citizen Education Fund. The fund provides grants to grassroots organizations worldwide that offer education and sports programs. "Footwork for Futures" aims to support organizations working to build children's confidence and strengthen communities, leveraging the excitement of the FIFA World Cup 2026™ this summer.

Nuria Garcia, Head of Global Sustainability at MetLife and Chairman of the MetLife Foundation, stated: "The FIFA Global Citizen Education Fund combines the universal language of sports with the power of education to bring about positive change for children and communities. 'Footwork for Futures' makes this mission accessible and fun for everyone. We believe that every video posted represents a meaningful step towards a more secure future for young people around the world."

"Footwork for Futures" is open to anyone, regardless of their skill, ability, or experience. Participants can express themselves by keeping a soccer ball moving in their own way. The challenge will run from May 12 to July 19, 2026, or until the total donation reaches $100,000. Videos posted after the end of the period will still be shared but will not be eligible for additional donations. Participants can nominate friends and family to join the challenge.

For more details on how to participate, please visit:

https://www.globalcitizen.org/ja/info/footwork-for-futures/

※All videos must comply with the rules of each social media platform and the Terms & Conditions of this campaign. It is a condition that a real person safely juggling (or attempting to juggle) a soccer ball is clearly visible in the video. Global Citizen reserves the right to invalidate posts that do not meet these criteria.

About MetLife

MetLife is one of the world's leading life insurance groups, providing life insurance, annuities, employee benefits, and asset management services through its subsidiaries and affiliates, building a foundation for a more secure future for individuals and corporate clients. Established in 1868, it now operates in over 40 markets worldwide, holding leadership positions in the United States, Asia, Latin America, Europe, and the Middle East. www.metlife.com

About MetLife Foundation

MetLife Foundation was established in 1976 to continue MetLife's cherished tradition of deep social engagement and contribution. Collaborating with non-profit organizations and actively involving MetLife employees in volunteer activities, the Foundation works towards achieving economic mobility across society, focusing on three key areas: economic empowerment, financial health, and sustainable communities.

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What are the key facts in this article?

MetLife and Global Citizen have launched "Footwork for Futures," a soccer-themed global social media challenge. Participants post short videos of themselves juggling a soccer ball, and for each valid post, MetLife donates $5 to the FIFA Global Citizen Education Fund, supporting quality education and sports access for children worldwide.

What is the direct answer?

MetLife and Global Citizen have launched "Footwork for Futures," a soccer-themed global social media challenge. Participants post short videos of themselves juggling a soccer ball, and for each valid post, MetLife donates $5 to the FIFA Global Citizen Education Fund, supporting quality education and sports access for children worldwide.

What is the source and date?

PR Times: https://prtimes.jp/main/html/rd/p/000000635.000005541.html | May 13, 2026