"Beautyworld Japan Tokyo" Creates Business Opportunities by Strengthening the Wellness Area and Introducing New Zones

Messe Frankfurt Japan Ltd. (President and CEO: Yasushi Kajiwara) will hold "Beautyworld Japan Tokyo", one of Japan's largest comprehensive BtoB beauty trade fairs, for three days from May 18 (Mon) to 20 (Wed), 2026, at Tokyo Big Sight West Halls 1-4 + Atrium and South Halls 1-4.

This trade fair will feature over 820 exhibiting companies, including approximately 250 new exhibitors and 120 overseas exhibitors, showcasing products and services related to aesthetics, hair, nails, beauty, health, femcare/femtech, and beauty foods to an expected 70,000 visitors. Additionally, four zones gathering products and services themed around comprehensive beauty and health, such as fitness, healthcare, and mindfulness, will be deployed as the "Wellness Area". Furthermore, against the backdrop of the expanding luxury perfume market, a new zone called "KAORI et Parfum", gathering niche fragrances, will be newly established within the "Platinum Area".

Inside the venue of "Beautyworld Japan Tokyo" held in 2025

■ Moving the venue to West + South Halls, deploying 16 product-specific zonings including new areas
Due to large-scale renovation work at Tokyo Big Sight, the 2026 event will be held at Tokyo Big Sight West Halls 1-4 + Atrium, and South Halls 1-4. While focusing on cosmetics and beauty equipment for aesthetics, which is a major feature of Beautyworld Japan, in response to growing market needs emphasizing health and well-being, four zones—"Body + Beauty", "Tasty", "Femmore", and "Fitness + Beauty"—will be gathered in West Hall 3 to propose total beauty as the "Wellness Area". Moreover, the new zone "KAORI et Parfum" will gather niche fragrances from Japan and abroad that are usually only available through limited channels, creating a place for encounters with new scents that will lead to the strengthening of salon retail products. Furthermore, the "Clinic Care" zone, exclusively for medical professionals, which was introduced last year, will continue to be set up in the "Platinum Area" to introduce exclusive cosmetics and health foods that can be utilized in beauty clinics.

From overseas, including pavilions from South Korea and China, exhibitors from the United States, India, Senegal, Thailand, Taiwan, Germany, and Hong Kong will participate, transmitting the latest trends in cosmetics, makeup, hair care, nails, and OEM/ODM products that leverage the characteristics of each country and region. In addition, "Tokyo Nail Forum 2026", a major spring nail event hosted by the NPO Japan Nailist Association that attracts attention from nailists at home and abroad, will be held concurrently in South Hall 3.

■ Implementing a variety of networking programs, including business matchmaking and events for medical professionals
During the exhibition period, three events will be held where exhibitors and visitors can interact directly. The "Business Matchmaking" event, now in its third year, will be attended by approximately 20 overseas buyers, providing domestic exhibitors with opportunities to expand their overseas sales channels.

Also, within the "Clinic Care" zone, a networking event called "Happy Hour" targeted at exhibitors and medical professional visitors will be held on Tuesday, May 19, the second day of the exhibition. It will be held welcoming Dr. Seiko Soyama (Chairperson of Seiko Medical Beauty Clinic) and Dr. Yu Okubo (General Director of BIANCA CLINIC and Director of Omotesando Clinic), who are the official ambassadors of Clinic Care. Furthermore, a special event by the Women's Association of Medical Beauty (WAM) titled "WAM in Beautyworld Japan Tokyo: Approaching the Essence of Exclusive Medical Institution Products - Top Companies × Doctors Exhaustively Discuss the Forefront of Beauty" will be held. The latest trends will be introduced in a dialogue format between top companies handling exclusive medical products and doctors active at the forefront of medical beauty. Please note that events within the "Clinic Care" zone are limited to medical professionals.

■ Holding a total of 31 specialized seminars useful for salon management and skill improvement
Seminars held welcoming prominent figures from various industries will be conducted in a total of 31 sessions across 5 locations: "Aesthetics Stage", "Hair & Nail Stage", "Workshops", "Clinic Care Specialized Seminars", and "Paid Seminars".

At the "Paid Seminars", seminars where participants can learn everything from techniques that can be immediately turned into salon menus to concepts of customer service will be held, limited to 40 people per session. The instructors will be Hidemi Morimasa (Principal of Esthetic Morimasa [School for Professionals]), who is highly evaluated as a technical instructor for professional estheticians and salon owners, and Keigo Yoshida (Musee Dynamic Co., Ltd.), who has established a unique small face and jaw alignment method based on 15 years of experience and anatomical knowledge.

At the "Aesthetics Stage", seminars providing the latest information and new techniques related to aesthetics and beauty, as well as those useful for salon management, will be developed. All-hand techniques by Junko Shirasaki (Pure La Beaute Co., Ltd.)...