"Beautyworld Japan Tokyo" Strengthens Wellness Sector and Introduces New Zones to Create Business Opportunities

Messe Frankfurt Japan Ltd. (President: Yasushi Kajiwara) will hold "Beautyworld Japan Tokyo," Japan's largest BtoB comprehensive beauty trade fair, for three days from Monday, May 18 to Wednesday, May 20, 2026, at Tokyo Big Sight Halls 1-4 + Atrium, and South Halls 1-4. More than 820 companies, including approximately 250 new exhibitors and approximately 120 international exhibitors, will participate, transmitting products and services related to aesthetics, hair, nails, beauty, health, femcare/femtech, and beauty foods to an expected approximately 70,000 visitors. Furthermore, four zones focusing on comprehensive beauty and health, including fitness, healthcare, and mindfulness, will be developed as the "Wellness Area." In addition, reflecting the expansion of the luxury perfume market, a zone called "KAORI et Parfum" (Kaori et Parfum), which gathers niche fragrances, will be newly established within the "Platinum Area."

■ Exhibition Space Moved to West + South Halls, Featuring 16 Product-Specific Zones Including New Areas

In 2026, due to large-scale renovation work at Tokyo Big Sight, the exhibition will be held at Tokyo Big Sight West Halls 1-4 + Atrium and South Halls 1-4. While continuing to focus on cosmetic ingredients for esthetics and beauty equipment, which are key features of Beautyworld Japan, in response to the growing market demand for health and well-being, four zones – "Body + Beauty," "Tasty," "Femmora," and "Fitness + Beauty" – will be consolidated in West Hall 3, proposing total beauty as the "Wellness Area." Additionally, the new zone "KAORI et Parfum" will gather niche fragrances from Japan and abroad, which are usually only available through limited channels, creating a place to discover new scents that can enhance salon retail sales. Furthermore, the "Clinic Care" zone, established last year exclusively for medical professionals, will continue to be located in the "Platinum Area," introducing exclusive cosmetics and health foods usable in beauty clinics.

Participating from overseas will be pavilions from South Korea and China, as well as exhibitors from the USA, India, Senegal, Thailand, Taiwan, Germany, and Hong Kong, showcasing the latest trends in cosmetics, makeup, hair care, nail products, and OEM/ODM products, leveraging the characteristics of each country and region. Concurrently, the "Tokyo Nail Forum 2026," a major spring nail event drawing attention from nailists both domestically and internationally, hosted by the NPO Japan Nailist Association, will be held simultaneously in South Hall 3.

■ Diverse Exchange Programs Including Business Matching and Events for Medical Professionals

During the exhibition period, three events will be held to allow direct interaction between exhibitors and visitors. Approximately 20 international buyers will participate in the "Business Matching Fair," now in its third year, providing domestic exhibitors with opportunities to expand their overseas sales channels.

Furthermore, within the "Clinic Care" zone, an exchange event for medical professionals and exhibitors, "Happy Hour," will be held on the second day of the exhibition, May 19 (Tuesday). This event will feature Seiko Soshi, Director of Seiko Medical Beauty Clinic, and Yuyu Okubo, General Manager and Omotesando Director of BIANCA CLINIC, who are official ambassadors for Clinic Care. Additionally, a special event by the Women's Medical Association (WAM), titled "WAM in Beautyworld Japan Tokyo: Unveiling the Essence of Medical-Grade Exclusive Products – Top Companies x Doctors Discuss the Forefront of Beauty," will be held. This event will introduce the latest trends through dialogues between top companies handling medical-grade exclusive products and doctors active at the forefront of aesthetic medicine...