Meat & Livestock Australia (MLA) to Specially Sponsor Hokkaido Jingisukan Festival 2026

Hokkaido Jingisukan Festival 2026 Key Visual

Meat & Livestock Australia (MLA, Head Office: Sydney, Australia), a producer group for Aussie Beef and Aussie Lamb, will specially sponsor the 'Hokkaido Jingisukan Festival 2026' hosted by the Hokkaido Heritage Jingisukan Support Group (operated by Artpia Co., Ltd.). The event will take place from May 15 (Fri) to 17 (Sun), 2026, at the Sapporo Factory West Square.

MLA supports this event to bridge Australian producers and Japanese consumers, aiming to expand awareness of Aussie Lamb and create a new, locally rooted lamb meat culture.

Furthermore, Aussie Lamb PR Ambassadors known as 'Lambassadors' will participate at the venue, actively promoting the appeal of lamb through booth exhibitions and special menu offerings.

■ About Hokkaido Jingisukan Festival
Started in 2015, the Hokkaido Jingisukan Festival has become a beloved annual event. Once a year, Jingisukan from various regions gather! It is a rare opportunity to taste and compare over 38 types of Jingisukan from across the country.

■ Special Menu by Lambassadors
Lambassadors Tomoyuki Kezuka and Takeaki Higashizawa will participate and serve special menus created specifically for this event.

*Image is an illustration of Aussie Lamb Smoked Bone-in Ham.

- Aussie Lamb Smoked Bone-in Ham (500 yen)
Limited quantity, available until sold out!

- Fresh Sausage (2 pieces, 800 yen)
100% Aussie Lamb! Fresh sausage using Japanese garlic.

- Potato and Lamb Bolognese (500 yen)
Lamb bolognese served over iron-plate grilled potatoes, topped with cheese and seared!

[What is a Lambassador?]
Lambassadors (Aussie Lamb PR Ambassadors) are a group of unique food specialists who promote the charm and potential of lamb from various perspectives.
Learn more about Lambassadors: http://www.aussielamb.jp/lambassador/

■ Gift for Following Jingisukan Support Group on Instagram
A special 'Commitment Jingisukan Sauce,' co-developed with Bell Foods exclusively for the festival, will be given as a present.

【Event Overview】
■ Dates: May 15 (Fri), 16 (Sat), 17 (Sun), 2026
■ Time:
May 15 (Fri) 11:00-20:00 (L.O. 19:30)
May 16 (Sat) & 17 (Sun) 10:00-20:00 (L.O. 19:30)
■ Location: Sapporo Factory West Square
■ Jingisukan Sales: Over 38 types from across Japan
■ Others: Lambassadors, Onitoko Maruyama
■ Organizer: Hokkaido Heritage Jingisukan Support Group
■ Special Sponsor: Meat & Livestock Australia (MLA)
■ Sponsors: Sapporo Beer, Pokka Sapporo Hokkaido, Sorachi, Bell Foods, Iwatani Material
■ Special Cooperation: Sapporo Factory