Entrepreneur Who Lost 130-Year-Old Family Business Launches Business-Focused Coffee "VALDIA" to Boost Work Performance; Crowdfunding Campaign Begins!

Experience Unrivaled Immersion! "VALDIA," Premium Coffee Exclusively for Business Professionals

Pre-orders now available on [Crowdfunding Platform CAMPFIRE]!

Introducing "VALDIA," a new coffee brand crafted for the modern business warrior.

Developed not merely as a beverage, but as a "tool to maximize work performance,"

this is premium coffee exclusively for business professionals.

⬇︎【Click here for the CAMPFIRE sales page】⬇︎

https://camp-fire.jp/projects/940326/preview?token=2b0ui23e&utm_campaign=cp_po_share_c_msg_projects_show

Product Overview: Two Lineups for Different Scenes

"VALDIA" offers two types of coffee beans designed to switch your "brain's gears" for various business situations.

Cut through daily noise and dive deep into thought.

Sharp, powerful "bitterness" and "richness" honed for the battling business professional.

A supreme cup to accelerate your business and create a valuable day.

・Pursuit of a taste directly linked to ultimate "focus." ・Specialization in sharp, powerful "bitterness and richness." ・Dedicated roasting for morning and night to completely switch your brain.

VALDIA 【IGNITION】 (Black Package)

~ For your morning start, with robust richness ~

IGNITION, meaning "to ignite," is the perfect blend for the start of your day, before important meetings, or whenever you need to power up. Its clear bitterness and robust aroma instantly switch your brain into work mode.

Made from Indonesian Sumatra beans, medium-deep roasted (Full City Roast).

One sip delivers a powerful hit of rich bitterness and sweetness reminiscent of dark chocolate.

Its robust richness and earthy, spicy aroma will bring overwhelming momentum to your business.

VALDIA 【DEEP FLOW】 (Gray Package)

~ For nighttime immersion, with deep aroma ~

DEEP FLOW, meaning "deep immersion,"

is for when you need to concentrate on long desk work or creative tasks.

Its clean taste that blends smoothly supports uninterrupted, deep concentration (flow state).

Beans from Colombia (Cana Dulce farm) are slowly deep-roasted (French Roast).

Behind the solid bitterness, a deep sweetness like prune and a rich aroma of roasted nuts spread out. Despite being deep-roasted, it achieves a surprisingly clear and smooth mouthfeel, guiding you into deep, uninterrupted concentration without fatigue even during long work sessions.

↑ Product introduction video by VALDIA founder, Taisaku Furukawa.

↑ Please check out my thoughts and story behind VALDIA.

Not Just a Break. A Business Tool for "Ultimate Concentration."

Daily tasks, constant communication,

the business environment constantly demands multitasking.

To achieve solid results in this environment, you need time to block out unnecessary noise and focus solely on the task at hand.

VALDIA was developed with the goal of improving business professionals' performance.

It's not just a beverage to wake you up; it's a "strategic tool" to enhance work productivity and make your day more valuable.

VALDIA's Three Absolute Core Pillars

・【Overwhelming Immersion】 The shortest route to focus. Focus is prioritized over "relaxation" for work. We meticulously eliminated impurities that disrupt thought, reverse-engineering a taste that allows smooth immersion into tasks.

・【Uncompromising Richness】 Specialization in powerful "bitterness and richness." Instead of the fruity acidity trending today, we specialize in the impactful bitterness and richness inherent to coffee. Crafted for a substantial mouthfeel that clearly signals a switch to work mode with just one sip.

・【Reliable Switching Power】 Dedicated roasting for morning and night, tailored to the scene. "IGNITION" to start the engine at the beginning of the day, and "DEEP FLOW" to support long desk work at night. We employ entirely different roasting approaches for each to ensure a reliable switch in brain state according to the time of day and task.

Uncompromising Quality and Roasting Technology to Eliminate Thought Noise

To achieve the "ultimate concentration" that VALDIA aims for,

a clear taste free from bitterness and impurities that interfere with work is essential.

To perfectly realize this concept, we partnered with one of Japan's leading roasters, equipped with world-class facilities and technology.

・Selection of Green Beans by Q Graders (International Coffee Appraisers) Only high-quality green beans that meet international evaluation standards are used. We eliminate any compromises from the selection of base ingredients to create a cup that fuels business momentum.

・Precise Roasting with World's Top Roasting Machines (LORING / GIESEN) Utilizing state-of-the-art dedicated machines with excellent heat source control. We maximize the beans' potential and achieve precise, dedicated roasting tailored to the roles of "IGNITION" and "DEEP FLOW."

・"Double Picking" by Latest Equipment and Artisans To completely prevent defective beans (thought noise) that can disrupt concentration, we conduct checks with the latest optical sorters and, in the final stage, visual picking by skilled artisans. We guarantee a clear, impurity-free, supreme mouthfeel.

A "Practical Tool" to Accelerate Work, Not Just a Beverage

Coffee in business is not just a break.

It is the "fuel (driving force)" for maintaining continuous decision-making and deep thought.

VALDIA is business-exclusive, specialized to the extreme for that role.

"First-Class Routine" Supporting Overwhelming Output

Extreme concentration is born from high-quality habits.

Make this stoic cup, which stimulates the five senses, a daily "habit" to switch on your work.

It fundamentally enhances the quality of business for top performers who continue to compete.

Carefully Selected Top-Class Beans, Only 15% of Domestic Distribution

VALDIA uses only the highest grades: "Specialty" and "Premium."

We luxuriously use rare, high-grade beans that account for only 15% of domestic distribution.

Towards a "Valuable Day" Today. The Promise in Our Brand Name

The name VALDIA is a coined word combining

the English word "VALUE" and the Spanish word "DIA" (day).

Transform Consumed Time into Time That Produces Results

In the tough business world where results are demanded,

we want to elevate your day from merely getting by to a time that leaves solid achievements.

VALDIA aims to be the practical equipment that elevates your day, fighting under pressure, into a "valuable day," a strong commitment embodied in our name.

Photo: Taisaku Furukawa

Founder Introduction

Taisaku Furukawa

Representative Director, Mirai Trays Inc.

Born 1989, from Mie Prefecture, residing in Osaka Prefecture.

After working at a major commercial company,

took over the family business, which had a 130-year history, in 2017.

Since then, has developed diverse businesses including bookstore management, textbook sales (dominating 70% market share in the city for elementary, junior high, high school, and university levels), cafe and coffee business, D2C supplement development (achieving 3 consecutive Rakuten rankings), and a station-front redevelopment project (real estate business) valued at approximately 5.3 billion yen.

Experienced a major turning point (bankruptcy) in 2024, liquidating all businesses.

Subsequently, to make a comeback from scratch,

established Mirai Trays Inc. in July 2025.

(Media Appearances)

・NHK General (co-produced with BBC) "Adult Reset Plan: Kingdom of Childhood Innocence"

・TV Saitama / Chiba TV "Tokyo Girls Collection Girls Happy Style" and others.

Aiming for global expansion.

My challenge is to grow VALDIA into "common equipment" for business professionals fighting worldwide and expand into the global market.

And my goal is to grow Mirai Trays Inc. into a leading Japanese company.

Because I lost everything once, there are views I can show.

I will continue to prove through the growth of my business that "a single failure does not mean the end of a challenge."

I would be grateful for your support in this first step of this great challenge.

Photo: Taisaku Furukawa

From Zero to a Comeback: The "Inevitability" Reached in Extreme Conditions

I was once the fifth-generation president of a company with a 130-year history and annual sales of approximately 2 billion yen.

However, unable to cope with the waves of the pandemic due to my own shortcomings,

I experienced bankruptcy and personal bankruptcy in 2024, losing everything, including my history and credibility.

However, in the extreme days of clawing my way back from zero, I arrived at a certain conviction.

In the process of aiming for a comeback, from early morning to late night, I was in lonely times, overwhelmed by constant work and decisions.

What I sought from coffee during that time was not the "healing" or "relaxation" that floods the market.

What was needed was a powerful "switch" that could instantly shift gears for work and lead my brain to top performance.

To business professionals fighting alone under pressure, just like me.

I wanted to create a supreme cup that completely balances both "tangible utility" that sharpens thinking and "overwhelming deliciousness and refinement" that satisfies professional senses.

VALDIA is an inevitable product born from my own craving in an extreme state.

※ Actual store photos from the time

A "Revenge" on Coffee: The Obsessive Black Liquid

130-year history, fifth generation.

The world called me a "silver spoon" president.

To overcome that complex,

I made a large advance investment at my discretion, opened a cafe, and one month after opening,

the pandemic hit in 2020.

Combined with the flaws in my own business design,

it ultimately became a factor leading the company to bankruptcy.

People around me laughed, saying, "See?"

I still haven't forgotten the regret from that time.

For me, coffee is the embodiment of "bitter memories" that strained performance and took everything away.

In the lonely days of my comeback, I continued to work late into the night, swallowing my regret after losing everything.

Before I knew it, coffee was always beside me.

Though it was an object of hatred, it was also the only "fuel" that spurred me on in my extreme state.

This black liquid, connected by a damned, persistent relationship.

That's why I won't run away to other businesses.

I will compete again in the field of "coffee," which caused me the most pain and where I once tasted the bitterness of defeat.

The launch of VALDIA is my own life-risking revenge, tormented by coffee and saved by coffee.

※ Actual store photos from the time ※Actual store photos from the time ※Actual store photos from the time ※Just before opening

YouTube Taisaku Furukawa's Management Style

"Resonance" with Fellow Challengers

Currently, I have over 35,000 total social media followers and share the reality of my comeback from bankruptcy and management.

The behind-the-scenes story of VALDIA's creation will also be fully disclosed here.

Challengers fighting under lonely pressure stimulate each other and aim for the next height.

Together with everyone, we will build such an enthusiastic community.

【YouTube】

https://www.youtube.com/@sakku0911

【TikTok】

https://www.tiktok.com/@sakkuvlog?is_from_webapp=1&sender_device=pc

【Instagram】

https://www.instagram.com/sakku0911/

【X】

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Thank you for reading to the end!

VALDIA Operations: Mirai Trays Inc. Homepage https://miraitrays.hp.peraichi.com/