New Jewelry Collection 'Cœuria' Inspired by 'Flowers Blooming in the Heart' Makes Its Debut at Tokyo Jewelry Festival

Mieurée (Mieuree / Chuo-ku, Osaka), a brand specializing in custom jewelry and jewelry remodeling, has unveiled its new collection 'Cœuria (Kuria)' at 'TOKYO JEWELRY FES’26 Summer,' held at Tokyo Big Sight starting July 3, 2026.

Cœuria is a new collection born from the concept of 'a flower blooming in the heart.'

For many years, we have worked alongside our customers to select gemstones and craft each piece of jewelry. Through this experience, we realized that the joy lies not only in holding the finished piece, but also in the time spent comparing stones, hesitating, and ultimately discovering that one special gem that speaks to the heart.

Cœuria was born from this very sentiment.

Wearing your own unique flower.

The flowing curves and use of negative space in the design evoke the image of a personal, inner flower—different for everyone. Cœuria, with its variety of gemstone and metal combinations, invites you to enjoy the process of choosing your own 'flower blooming in the heart.'

Cœuria made its first public appearance at the Tokyo Jewelry Festival. At the event, we are hosting a pre-order campaign, and from day one, many visitors have stopped by our booth to try on pieces and experience the brand’s world firsthand.

BOOTH No. F6-5

[Customer Voices]

'I was drawn to how the expression of the piece changes with the gemstone.'

'There’s real joy in being able to choose my own unique combination.'

'The flowing form was so striking—I couldn’t forget it at first glance.'

Additionally, the press release announcing Cœuria was featured on 35 news and information websites, including Jiji.com, Toyo Keizai Online, PRESIDENT Online, TBS NEWS DIG, Asahi Shimbun Digital & [and], NewsPicks, Sankei News, and Tokyo Shimbun TOKYO Web.

Thanks to extensive media coverage even before the brand's official launch, there was significant anticipation for its debut at the Tokyo Jewelry Festival.

We are deeply grateful for the media support and are thrilled to have introduced Cœuria to customers for the first time at this event.

TOKYO JEWELRY FES will continue until July 5 (Sunday).

At the mieurée booth, we are hosting a pre-order campaign for the Cœuria collection.

Moving forward, mieurée will continue to deliver the joy of selecting gemstones and the heartfelt excitement of a flower blooming in the heart.

[Event Overview: TOKYO JEWELRY FES’26 Summer]

Dates: Friday, July 3 – Sunday, July 5, 2026

Venue: Tokyo Big Sight

Booth Number: F6-5

Visiting the Event

TOKYO JEWELRY FES runs until July 5 (Sunday). The mieurée booth is hosting a pre-order campaign for Cœuria.

We recommend making a reservation in advance. We invite you to experience the world of Cœuria and the joy of choosing your own gemstones.

Reservation Benefits

Visitors who follow and like our Instagram page will receive an original tote bag and holder case (limited quantities available).

View details

[Cœuria Collection Overview]

Collection Name: Cœuria (Kuria)

Concept: A flower blooming in the heart

Items: Pendants, earrings, rings, and more

Pre-order Details: Semi-custom format allowing selection of gemstones, metals, and specifications

[Company Overview]

Company Name: Mieurée Co., Ltd.

Address: 3-12-25 Minamishinchi, Chuo-ku, Osaka, 5F

Business: Jewelry sales, custom-made jewelry, jewelry remodeling, repairs

Stores: Shinsaibashi Main Store (Osaka), Hotel New Otani Tokyo Store

Inquiries:

Public Relations: Kosaka

TEL: 06-6283-3680

MAIL: gem@mieuree.com

WEB: https://www.neomieuree.com