New Habit for Post-Hair Removal Skin Care: Musee Platinum Launches New Facial Service in Kyoto That Transforms Your Impression with Each Visit

Shinsei Musee Platinum Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director: Hideki Takahashi), which operates beauty hair removal salons, will relaunch "MUSEE FACIAL Lab.", a specialized facial service, in Kyoto Kawaramachi as a new beauty habit after hair removal. This facility will offer new facial menus that go beyond conventional care focused on "conditioning the skin" to "elevate skin impression with each visit." It presents a new option that meets the "light beauty needs" between medical aesthetics and esthetics. To commemorate the opening, a campaign* offering a free first treatment will be held, meeting the needs of customers who "want to try it first" and significantly lowering the barrier to来店. ■ Background: From "one-time change" to "beauty cultivated through regular visits" As the skincare market expands, consumer values are undergoing significant changes. There is a shift from previous "special one-time care" to "habit-forming beauty" that is: ・Easy to continue ・Integrates into daily life ・Naturally changes one's impression On the other hand, many voices express concerns such as: "Medical aesthetics are too high a hurdle" "Worried about downtime" "Ultimately, I can't keep it up" MUSEE FACIAL Lab. focuses on this market gap and was developed with a design that emphasizes "impressions changing with each visit." ■ Service Features 1. Realizing a "light beauty experience" with needle-free infusion technology Using a dedicated device called "Air Injection," a serum called "MUSEE LABO," which uses domestically produced stem cell conditioned media, is delivered to the skin. Since no needles are used, care can be provided with consideration for pain and downtime. 2. Focusing on synergistic effects with hair removal For those concerned about skin moisture, uneven texture, dullness due to dryness, pore areas, and scalp condition, it offers a new customer experience that doesn't just "end with hair removal" but "finishes the skin." 3. Makeup possible immediately after treatment, designed to integrate into daily life Makeup can be applied immediately after treatment, making it usable between appointments or after work. It transforms beauty from an "event" into "daily life." 4. Short treatment time x affordable pricing to encourage "habit formation" By offering short treatment times and an easy-to-continue pricing structure, a system has been built to allow for continuous visits without strain. ■ Opening Commemorative Campaign To celebrate the brand's launch, a limited-time free trial campaign for first-time users will be held. MUSEE LABO Serum Infusion Normally 15 minutes, 7,200 yen → 1 free session Click here to reserve the opening commemorative campaign. Musee members can make reservations from the member app below. Member App "Musee Passport" *Limited to one person per session *A facility usage fee of 2,200 yen (tax included) will be charged for the first visit only. ■ MUSEE FACIAL Lab. Official Page https://musee-pla.com/facial/donyu/ ■ Pricing Plans (all prices include tax) 【Per Session / Course】 ・1 session: 7,200 yen (tax included) ・3-session course: 19,500 yen (tax included) *6,500 yen (tax included) per session ・8-session course: 44,000 yen (tax included) *5,500 yen (tax included) per session 【Monthly Plan】 ・Monthly fee: 2,200 yen (tax included) ・Treatment fee: 5,000 yen (tax included) / session ■ Recommended Usage For those who want thorough care from the entire face to the neck, the "8-session course" at a pace of once every two weeks is recommended. By continuing, it stabilizes skin condition and leads to a state where "impressions clearly change" from "just vaguely beautiful." ■ Optional Menus ・Hydra Option (skin condition adjustment before infusion) ・Face Pack Option (finishing care after treatment) Combining these options according to your needs achieves higher satisfaction. ■ Store Information (First Store) Relaunching in the Kyoto Kawaramachi area. Future expansion nationwide is planned. Location: 3F Yu-Itto-Ikezen Bldg., 88 Shinmachi, Shimogyo-ku, Kyoto City, Kyoto Prefecture Access: Approximately 1 minute walk from Hankyu Kyoto Line Kawaramachi Station ■ Future Development Musee Platinum aims to evolve beyond hair removal to become an "infrastructure for habituating beauty." Starting with MUSEE FACIAL Lab., we will further expand the experience of "becoming more beautiful with each visit." Musee Media HD Co., Ltd. Public Relations E-mail: mmh@musee-pla.jp