Japan's First Housekeeping Company 'Minimaid Service' Completely Renews Recruitment Site Amid Surging Demand

Minimaid Service Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Takami Kato), established in 1983 as Japan's first housekeeping service company, fully renewed its recruitment site (https://recruit.minimaid.co.jp/) in May 2026. Against the backdrop of an increasing number of dual-income households and rising demand for housekeeping services from the 30s to 40s demographic (dual-income families, single households, etc.), securing staff has become an urgent task for the entire industry. The company aims to strengthen its recruitment capabilities by providing functions that allow individual job seekers to search for and apply for jobs that suit them based on "area," "working style," and "job type."

■ Background: Expanding Housekeeping Market and Changing User Base

According to a Teikoku Databank survey (December 2025), since the number of dual-income households surpassed full-time housewife households in 1996, dual-income households have continued to increase, reaching approximately 13 million households in 2024. Driven by these changes in social structure, the need for housekeeping services is increasing year by year, and the future market for housekeeping support services is estimated to grow to a maximum scale of 800 billion yen.

Furthermore, the Takaichi Cabinet, inaugurated in October 2025 under Japan's first female prime minister, has positioned "promotion of women's active participation" as a key policy, and measures to further encourage women's advancement in society are underway. This political tailwind is also a factor increasing the social demand for housekeeping support services.

For our company as well, while usage had conventionally centered around the 50s-60s and senior demographics with relatively more disposable income, usage among those in their 30s and 40s has increased significantly over the past five years. People with diverse lifestyles, such as dual-income family households and those living alone, have come to require daily housekeeping support, and the demand for staff to provide these services is also rising rapidly.

■ Background of Renewal: Issues with the Old Site

- There were no job listings, and it was not linked with recruitment platforms like Indeed.
- There was no search function by area or working style, making it difficult for job seekers to find suitable work.
- Content important for choosing a job, such as staff interviews, training systems, and working styles, was lacking.

■ Main Features of the New Recruitment Site

(1) Job Search Function with Filtering by Area, Working Style, and Job Type
In addition to area searches by prefecture and municipality, a function was implemented to filter jobs by working style such as "from 1 day/week OK," "morning only," "afternoon only," and "side job welcome," as well as by job type such as general housekeeping, cooking, and organizing/storage. The design allows job seekers to intuitively find work that fits their lifestyle.

(2) Automatic Posting of Job Information through Indeed Integration
By linking with Indeed, one of the largest recruitment platforms in Japan, a system was put in place to ensure posted jobs reach the eyes of more job seekers.

(3) Enhancement of Content on Work Environment, Staff Voices, and Training Systems
Content to alleviate pre-application anxiety was enhanced, including interviews with actual working staff (company atmosphere, training, balancing with family, etc.), examples of a daily work schedule, and frequently asked questions.

■ Minimaid Service's Strengths in Recruitment

- Industry top-class hourly wages and benefits (compared to competitors)
- From 1 day/week, morning only, or afternoon only is OK. Those raising children, doing side jobs, and seniors are also welcome
- Comprehensive training system (from classroom lectures to practical skills over several days) and senior accompaniment support ensuring peace of mind even for inexperienced individuals
- Qualification acquisition support system available for "Organizing and Storage Advisor Level 2" and "Clean-nest Level 2"
- Acquired Housekeeping Service Certification Control No. 0001 (Japan's first)
- High reliability with a 96% customer repeat rate leads to a stable employment foundation

Currently, over 2,500 housekeeping staff nationwide are leading fulfilling daily lives with working styles suited to their own lifestyles. For those newly seeking a suitable working style in housekeeping (housekeeping support), simp