Mulberry Announces April Campaign "Rooted in Craft"
Key facts
- Mulberry Announces April Campaign "Rooted in Craft"
- Mulberry has announced its April "Rooted in Craft" campaign, celebrating British craftsmanship and sustainability while reaffirming the brand's spirit. The campaign features a new collection and seven artisans, showcasing their dedication to craftsmanship.
- Source: PR Times
- Date: April 3, 2026
Direct answer
Mulberry has announced its April "Rooted in Craft" campaign, celebrating British craftsmanship and sustainability while reaffirming the brand's spirit. The campaign features a new collection and seven artisans, showcasing their dedication to craftsmanship.
- Citation
- Mulberry Announces April Campaign "Rooted in Craft" (April 3, 2026), PR Times
- Source
- PR Times
- Date
- April 3, 2026
Mulberry has announced its April "Rooted in Craft" campaign, celebrating British craftsmanship and sustainability while reaffirming the brand's spirit. The campaign features a new collection and seven artisans, showcasing their dedication to craftsmanship.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 02:10
- 🔍 Collected: April 2, 2026 at 19:35
- 🤖 AI Analyzed: April 17, 2026 at 07:36 (348h 0m after Collected)
## Campaign Announcement
This spring, Mulberry launches "Back to the Mulberry Spirit," a campaign that shines a spotlight once again on The Rookery, the brand's own factory in Somerset, England, celebrating its artisans and their dedication to craftsmanship.
**Special Feature Page Here**: https://www.mulberry.com/jp/rooted-in-craft
Portraits and still photographs, shot by long-time collaborator Tim Walker, feature seven artisans alongside a curated selection of Mulberry collections. Captured within the spaces of The Rookery's workshops—its factory floors, workbenches, and even stacked floral armchairs—their figures are brought to life. Additionally, eight short videos are released alongside Walker's still photographs, where artisans share their thoughts on their craft, daily lives, and their long-standing relationships with the brand.
## Campaign Styling and New Colors
Styled by Kate Phelan, this campaign features Mulberry's classic and new models, ranging from iconic pieces like the "Heritage Bayswater" and "Lily" to more recent styles such as the "Hackney."
Furthermore, new color variations have been added, including the "Amberley Top Handle," and shades like "Out of the Blue" and "Salcombe Sand," bringing a fresh look to the brand's signature models.
Additionally, the "Piccadilly," an oversized and unisex evolution of the Bayswater, makes a comeback. It serves as an elegant weekend bag capable of storing essentials with ease, featuring the distinctive Postman's Lock as a striking accent.
## Sustainability and B Corp Certification
As a B Corp certified brand, Mulberry continues its commitment to sustainability. All leather used in this collection is sourced from environmentally certified tanneries.
## About Mulberry:
Founded in Somerset, England in 1971, Mulberry is an iconic lifestyle brand embodying British playfulness and creativity, representing craft, culture, and community. Sustainability has been at the core of the brand since its inception, and in 2021, it clearly articulated its transition to a regenerative and circular model through the "Made to Last Manifesto." In 2024, its purpose-driven business approach was recognized with B Corp certification.
■ Mulberry Official Online Store: https://www.mulberry.com
■ Mulberry Official Instagram: https://www.instagram.com/MulberryEngland
■ Mulberry LINE Official Account: https://lin.ee/pC2wTJqY
**Keywords**: Mulberry, UK, Craftsmanship, Leather Bags, B Corp
This spring, Mulberry launches "Back to the Mulberry Spirit," a campaign that shines a spotlight once again on The Rookery, the brand's own factory in Somerset, England, celebrating its artisans and their dedication to craftsmanship.
**Special Feature Page Here**: https://www.mulberry.com/jp/rooted-in-craft
Portraits and still photographs, shot by long-time collaborator Tim Walker, feature seven artisans alongside a curated selection of Mulberry collections. Captured within the spaces of The Rookery's workshops—its factory floors, workbenches, and even stacked floral armchairs—their figures are brought to life. Additionally, eight short videos are released alongside Walker's still photographs, where artisans share their thoughts on their craft, daily lives, and their long-standing relationships with the brand.
## Campaign Styling and New Colors
Styled by Kate Phelan, this campaign features Mulberry's classic and new models, ranging from iconic pieces like the "Heritage Bayswater" and "Lily" to more recent styles such as the "Hackney."
Furthermore, new color variations have been added, including the "Amberley Top Handle," and shades like "Out of the Blue" and "Salcombe Sand," bringing a fresh look to the brand's signature models.
Additionally, the "Piccadilly," an oversized and unisex evolution of the Bayswater, makes a comeback. It serves as an elegant weekend bag capable of storing essentials with ease, featuring the distinctive Postman's Lock as a striking accent.
## Sustainability and B Corp Certification
As a B Corp certified brand, Mulberry continues its commitment to sustainability. All leather used in this collection is sourced from environmentally certified tanneries.
## About Mulberry:
Founded in Somerset, England in 1971, Mulberry is an iconic lifestyle brand embodying British playfulness and creativity, representing craft, culture, and community. Sustainability has been at the core of the brand since its inception, and in 2021, it clearly articulated its transition to a regenerative and circular model through the "Made to Last Manifesto." In 2024, its purpose-driven business approach was recognized with B Corp certification.
■ Mulberry Official Online Store: https://www.mulberry.com
■ Mulberry Official Instagram: https://www.instagram.com/MulberryEngland
■ Mulberry LINE Official Account: https://lin.ee/pC2wTJqY
**Keywords**: Mulberry, UK, Craftsmanship, Leather Bags, B Corp
FAQ
What is the theme of this campaign?
The theme is "Rooted in Craft," celebrating British craftsmanship and a return to the brand's spirit.
Who is featured in the campaign?
Seven artisans working at The Rookery, the brand's own factory in Somerset, England, are featured.
What are Mulberry's sustainability efforts?
Mulberry is B Corp certified and continues its sustainability initiatives, such as sourcing leather from environmentally certified tanneries.