[Mulberry] Announces April Campaign 'Rooted in Craft'

This spring, Mulberry embraces "Back to the Mulberry Spirit," shining a spotlight once again on its own factory, "The Rookery," in Somerset, England—the brand's birthplace—and announcing a campaign that celebrates the brand's artisans and their dedication to craftsmanship.

In portraits and still photographs taken by long-time collaborator Tim Walker, seven artisans appear alongside a carefully curated Mulberry collection. They are captured in settings such as the floors and workbenches of The Rookery's workshop, and spaces piled with floral armchairs. Furthermore, in addition to Walker's still photographs, eight short videos have been released. The artisans speak about their craft, their daily lives, and their long-standing relationship with the brand.

Styled by Kate Phelan, this campaign features Mulberry's staples and new releases, ranging from classic icons like the "Heritage Bayswater" and "Lily" to recent models like the "Hackney."

Additionally, new color variations such as "Out of the Blue" and "Salcombe Sand" have been added, starting with the "Amberley Top Handle," bringing a fresh look to the brand's signature models.

Moreover, the "Piccadilly," an oversized and unisex evolution of the Bayswater, makes a return. As an elegant weekend bag with ample room for essentials, the Postman's Lock serves as a striking accent.