Bringing 'Essential Lifestyle Proposals' to Tokyo: Opening a Furniture Showroom to Experience La Vida in the Metropolitan Area
Marukei Kikaku Co., Ltd. will open a showroom in Gotanda, Tokyo on April 25, 2026, where visitors can experience furniture and bedding from the Fukushima-based furniture store La Vida.
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Marukei Kikaku Co., Ltd. (Headquarters: Taito-ku, Tokyo, Representative: Shinya Hosoda) will open a showroom on Saturday, April 25, 2026, where you can experience the furniture and bedding developed by La Vida Co., Ltd. (Headquarters: Koriyama City, Fukushima Prefecture, Representative: Shinichiro Watanabe).
In this showroom, we will expand as a base in the Kanto region where you can experience spatial proposals and furniture based on the idea of 'arranging a long-lasting lifestyle' that La Vida has cultivated thus far.
La Vida STANDARD Tokyo Website:
https://www.lavida-standard.tokyo
## About La Vida
Backed by three generations of knowledge cultivated as a furniture store founded in 1925, La Vida provides customers with 'good furniture,' 'good bedding,' and 'good housing.'
Rather than simply selling furniture, they place importance on creating a comfortable space for each individual's lifestyle while carefully sharing the very standards of 'how to choose well' and 'why it is good for living.'
Based on designs that look ahead to materials, structure, and continued use, they carefully select 'items that can be used for a long time' and propose ways to elevate the overall quality of daily life.
## About Marukei Kikaku
Marukei Kikaku Co., Ltd. is a planning and management company that has materialized initiatives in various fields while being consistently involved from planning to operation and service creation.
It was established starting from the support of Kawasaki Shoten (Kappabashi, Asakusa, Tokyo), a specialty store for professional cooking utensils founded in 1946. Currently, from an independent standpoint, they engage in various projects across different industries.
Even while operating in a wide range of areas without limiting the field, they have been particularly involved in areas related to lifestyle and have accumulated numerous initiatives.
In this showroom as well, utilizing that knowledge, they express La Vida's philosophy as spaces and ways of spending time, creating a place where visitors can imagine and superimpose it onto their own lifestyles.
## Background of Showroom Expansion
Until now, the places where you could experience the furniture and bedding developed by La Vida were mainly limited to their store in Koriyama City, Fukushima Prefecture. Therefore, customers living far away needed to travel to the store to experience them.
This time, by Marukei Kikaku opening a showroom in Tokyo, it becomes possible to provide the 'experience of arranging a lifestyle' in the Kanto region while maintaining the form of proposals cultivated at the store.
Furthermore, this showroom aims to be a place where visitors can more concretely imagine their overall lifestyle by making proposals that include elements around the dining table, such as cutlery and tableware, not just proposing furniture and living spaces.
## Showroom Overview
Name: La Vida STANDARD TOKYO Showroom
Location: TOC Building 4th Floor No.59, 7-22-17 Nishi-Gotanda, Shinagawa-ku, Tokyo
Opening Date: Saturday, April 25, 2026
Business Hours: 10:00 - 17:00
Closed: Tuesdays / Wednesdays (excluding Obon and New Year holidays)
Please definitely come experience the way of living that La Vida envisions at the Tokyo showroom.
In this showroom, we will expand as a base in the Kanto region where you can experience spatial proposals and furniture based on the idea of 'arranging a long-lasting lifestyle' that La Vida has cultivated thus far.
La Vida STANDARD Tokyo Website:
https://www.lavida-standard.tokyo
## About La Vida
Backed by three generations of knowledge cultivated as a furniture store founded in 1925, La Vida provides customers with 'good furniture,' 'good bedding,' and 'good housing.'
Rather than simply selling furniture, they place importance on creating a comfortable space for each individual's lifestyle while carefully sharing the very standards of 'how to choose well' and 'why it is good for living.'
Based on designs that look ahead to materials, structure, and continued use, they carefully select 'items that can be used for a long time' and propose ways to elevate the overall quality of daily life.
## About Marukei Kikaku
Marukei Kikaku Co., Ltd. is a planning and management company that has materialized initiatives in various fields while being consistently involved from planning to operation and service creation.
It was established starting from the support of Kawasaki Shoten (Kappabashi, Asakusa, Tokyo), a specialty store for professional cooking utensils founded in 1946. Currently, from an independent standpoint, they engage in various projects across different industries.
Even while operating in a wide range of areas without limiting the field, they have been particularly involved in areas related to lifestyle and have accumulated numerous initiatives.
In this showroom as well, utilizing that knowledge, they express La Vida's philosophy as spaces and ways of spending time, creating a place where visitors can imagine and superimpose it onto their own lifestyles.
## Background of Showroom Expansion
Until now, the places where you could experience the furniture and bedding developed by La Vida were mainly limited to their store in Koriyama City, Fukushima Prefecture. Therefore, customers living far away needed to travel to the store to experience them.
This time, by Marukei Kikaku opening a showroom in Tokyo, it becomes possible to provide the 'experience of arranging a lifestyle' in the Kanto region while maintaining the form of proposals cultivated at the store.
Furthermore, this showroom aims to be a place where visitors can more concretely imagine their overall lifestyle by making proposals that include elements around the dining table, such as cutlery and tableware, not just proposing furniture and living spaces.
## Showroom Overview
Name: La Vida STANDARD TOKYO Showroom
Location: TOC Building 4th Floor No.59, 7-22-17 Nishi-Gotanda, Shinagawa-ku, Tokyo
Opening Date: Saturday, April 25, 2026
Business Hours: 10:00 - 17:00
Closed: Tuesdays / Wednesdays (excluding Obon and New Year holidays)
Please definitely come experience the way of living that La Vida envisions at the Tokyo showroom.