Mazda to Hold "MAZDA FAN FESTA 2026 at FUJI SPEEDWAY"

Mazda Motor Corporation (hereinafter referred to as Mazda) will hold "MAZDA FAN FESTA 2026 at FUJI SPEEDWAY" on October 3 (Sat.) and 4 (Sun.), 2026, at Fuji Speedway (Oyama Town, Sunto-gun, Shizuoka Prefecture). This year's theme is "Enjoy Cars Even More." With approximately 70 content items, the largest number ever, the event aims to allow a wide range of customers, from car enthusiasts to families, to experience the appeal of cars even more deeply.

This year marks the 35th anniversary of the MAZDA 787B achieving the first overall victory for a Japanese car at the 59th 24 Hours of Le Mans race in 1991. To commemorate this, we are planning various anniversary content, including the first-ever demonstration run featuring two MAZDA 787Bs in charge colors, and a commemorative luncheon. Additionally, we will offer a special exhibition where you can experience the world of Shuichi Shigeno, the author of "Initial D" who has featured many Mazda cars such as the RX-7 in his works, through original drawings. We will also expand opportunities for test drives, including heritage car driving experiences, and enhance hands-on manufacturing experiences that can be enjoyed by children and adults alike, such as assembling a rotary engine. You can enjoy new discoveries, encounters, and vibrant experiences with all five senses.

Tickets for general admission, parking, and various paid content will go on sale sequentially starting at 12:00 PM on July 16 (Thu.). Information on event details, content, and experience reservations will be posted on the event's official website as they become available.

Towards 2030, Mazda aims to continue researching people under the philosophy of "Human Centricity," creating moving experiences in daily life and mobility, and delivering "enjoyment" and "joy of living" for everyone to live vibrantly.

"MAZDA FAN FESTA 2026 at FUJI SPEEDWAY" Event Overview

[Event Dates] October 3, 2026 (Sat) 7:00 (Gate Open) - 19:30 (Gate Close)

October 4, 2026 (Sun) 7:00 (Gate Open) - 18:30 (Gate Close)

*Event will proceed rain or shine.

[Venue] Fuji Speedway, 694 Nakahindaira, Oyama Town, Sunto-gun, Shizuoka Prefecture

[Organizer] Tramos Inc.

[Special Sponsorship] Mazda Motor Corporation

[Official Website] https://www.mazda.co.jp/brand/event/mff2026_fuji/

[Main Content]

Parade run for Mazda cars on the circuit with customer vehicles

MAZDA Group Challenge Cup

Media vs. Roadster Endurance Race

Circuit Safari

Driving and Passenger Experience

Technology Exhibition

Vehicle Exhibition

Manufacturing Experience

Premium Food Court featuring famous Tokyo restaurants and cafes

Original Tomica sales

Sales of products from Hiroshima Prefecture

Official Merchandise Sales, etc.

*Subject to change due to various circumstances.

[MAZDA 787B Le Mans Overall Victory 35th Anniversary Content]

● Demonstration Run by Historic Racing Cars Including "Mazda 787B"

To commemorate the 35th anniversary of the Le Mans overall victory, two Mazda 787Bs in charge colors will perform a dream demonstration run for the first time in history. Furthermore, from historic racing cars to the latest Super Taikyu Series participating cars, they will gather and run on the Fuji racing course.

● À la Table du Mans <Limited Quantity Lottery>

- 35th Anniversary Le Mans Victory 1991 Luncheon -

Enjoy a special menu created for this day by former team chef Masayo Waki, in the same space and time as Yojiro Terada and other figures who raced during that era.

Adult (Elementary School age and above): 180,000 yen (tax included) / person

*Includes general admission and parking tickets.

*À la Table du Mans will be held only on Oct 3 (Sat.).

*Includes use of a dedicated pit lounge, food, and drink service.

*Preschool children may attend with a guardian holding an À la Table du Mans pass.

*No same-day tickets available. Please purchase in advance.

● Circuit Safari <Limited Quantity Lottery>

You can watch two charge-colored MAZDA 787Bs up close during the demonstration.

General: 3,500 yen (tax included) / person

With Grid Walk: 5,000 yen (tax included) / person

*Separate general admission and parking tickets must be purchased.

*Detailed schedules will be sent via email to lottery winners.

Ticket Information

[Admission Fees]

●Advance 1-Day Ticket (Early Bird) 3,000 yen (tax included) / person

●Advance 1-Day Ticket 3,500 yen (tax included) / person

●Same-Day 1-Day Ticket 4,500 yen (tax included) / person

*Same-day tickets are limited in quantity.

*Junior high school students and younger are free admission when accompanied by a guardian.

*A separate parking ticket is required for those arriving by car or motorcycle.

[Parking Fees]

●Advance General Parking Ticket (4-wheel/2-wheel) 2,000 yen (tax included) / vehicle

●Advance Event Area Parking Ticket (4-wheel) 4,000 yen (tax included) / vehicle

Information on general admission tickets, parking tickets, and paid content is as of July 2 and may be subject to change. Please check the official website for details.