New Brand "Cats Bliss" Launched to Support Cat Health and Happiness | Sequential Release in National Retail Stores Starting May 15

Matching World Inc. (Shibuya-ku, Tokyo) has launched "Cats Bliss," a new brand for cats aimed at enriching the lives of pets. This marks a full-scale acceleration into the domestic pet supplies market, estimated to be worth approximately 1 trillion yen.

"Cats Bliss" was born from the idea that "the happiness of our beloved cats leads to our happiness."

We will develop products that bring reliable satisfaction and joy to the daily lives of cats, focusing on "health" and "bliss."

This brand aims to provide fun, interest, and satisfaction through a wide range of products related to cats' lives, not limited to food and snacks, but also including toys and daily necessities.

We strive to be present in every aspect of daily life, creating a "comfortable and fulfilling time" for cats.

As the first product, we are introducing "MuHealth," a dental gum for cats with a health theme. It will be sequentially released in retail stores and EC shops nationwide starting May 15, 2026.

▼ Product details here

https://matching-world.com/about-cats-bliss/

Cats Bliss brand logo

[Background of Starting the Pet Business]

Matching World Inc. has initiated a full-scale entry into the pet supplies sector.

Pet supplies often consist of consumables and luxury items used daily in households, which tend to be repurchased repeatedly.

These characteristics are highly compatible with our "M-Matching System," a membership-based wholesale purchasing site for games and hobbies, and it is a field with expected future growth.

The "M-Matching System" allows completely anonymous transactions and membership-based procurement from small lots. Leveraging the know-how cultivated in the game and hobby fields, we will expand our sales channels to include pet supplies.

For this initiative, we have welcomed a new team of expert buyers with extensive knowledge of the pet industry. This enables us to accurately assess product value, set appropriate prices, and achieve highly precise inventory distribution.

Furthermore, as the first step in our pet business, we have released our own-developed pet snack.

Going forward, in addition to such original products, we aim to build a stable supply system by handling a wide range of pet supplies utilizing the "M-Matching System."

Matching World will continue to challenge itself to provide new value to enrich life with pets.

[Product Introduction]

"MuHealth" Dental Gum for Cats

This is a dental gum for cats, committed to safety, security, health, and domestic production.

Designed with a star shape and an easy-to-eat size tailored for cats' mouths, it allows for enjoyable oral care through chewing. It features three highly palatable flavors—"Tuna," "Bonito," and "Chicken"—making it easy to continue without getting tired of it.

Additionally, it contains Lactobacillus KT-11, Omega-3 fatty acids, Lactoferrin, and Globigen. Its functional design not only supports oral health but also considers the intestinal environment and immune function.

Thanks to a special drying method, it is hard yet fibrous, making it less likely to crumble when broken. Chewing also helps relieve stress, making it an ideal daily reward.

MuHealth Tuna Flavor, MuHealth Chicken Flavor, MuHealth Bonito Flavor

Features

- Maintains overall health from within the body, including the intestinal environment, immune system, and oral cavity.

- Manufactured in a strictly managed domestic factory.

- Soft enough for kittens to senior cats to eat.

- Star shape for better contact with teeth.
- Approximately 6 cm long, a perfect single-serving size for cats.

Suggested Retail Price

¥368 (excluding tax)

[Future Development]

Matching World Inc. aims to make life with dogs and cats more enjoyable and enriching, operating the dog brand "Bark Won" and the cat brand "Cats Bliss." We will continue to provide new value and experiences for pet ownership through products committed to quality and functionality.

① Seeking business partners interested in the pet business!

Matching World is currently actively promoting collaboration with companies and organizations interested in the pet business.

We aim to build partnerships that can grow together with those who have needs such as "wanting to handle new products" or "wanting to expand sales channels."

② Enriching life with pets, even more.

In the future, in addition to developing original products and strengthening distribution, we will also focus on building a stable supply system utilizing the wholesale and procurement platform "M-Matching System."

Please feel free to contact us with any inquiries or questions regarding the pet business.

Together with everyone, pet