Takeshi Koga Appointed New Country Manager for Strategy Japan

Strategy (formerly MicroStrategy) announced today that Takeshi Koga (Koga Takeshi) will take on the role of Country Manager for Japan effective June 15, 2026, as part of its strategy to further expand and strengthen its operations in the Japanese market. Additionally, to further reinforce its commitment to Japan, the company announced it will relocate its headquarters office to 'Akasaka Green Cross' and commence operations there on July 1, 2026.

The company boasts over 30 years of history as a dedicated Business Intelligence (BI) vendor, with its Japanese office established in 2003. In 2025, it rebranded from 'MicroStrategy' to 'Strategy,' and in 2022, it entered a new phase as the world's first AI-powered data analytics platform. In today's market, where AI's impact on data and analytics continues to grow, the company's long-standing strength—its semantic layer—is once again receiving significant attention.

In recent years, many enterprises have faced challenges such as data silos and AI hallucinations. To address these issues, the company has introduced the 'Universal Semantic Layer,' capable of operating across all environments. This technology enhances data reliability by serving as the enterprise's 'single source of truth' and offers the following key features:

A reliable, single definition accessible anywhere

Open architecture, eliminating vendor lock-in

AI-ready data that reduces hallucinations

Governance designed for the AI era

This leadership change and office relocation represent a strategic investment to strengthen the company's commitment to rapidly evolving customers in Japan, evolving its business from a traditional BI vendor into a comprehensive data utilization platform.

Comment from Michael Trinder, Vice President, Asia Pacific, Strategy
"Takeshi's proven leadership track record will bring significant value in solidifying Strategy Japan as it enters this new phase. We believe he will contribute greatly to enhancing our customers' business value as AI adoption continues to expand in data analytics."

Comment from Takeshi Koga
"At a time when AI is redefining the way business is conducted, I see infinite potential in Strategy's platform, which brings 30 years of history and the 'Universal Semantic Layer' that ensures data reliability. I will leverage my experience to further strengthen relationships with our exceptional customers and partners in Japan. The new office opening on July 1 will serve as a new arena for innovation across departments. From this new environment, we will work together as a unified team to contribute to data-driven management and sustainable growth for Japanese enterprises."

Profile of Takeshi Koga
A strategic and results-driven executive with over 20 years of leadership experience across the Asia Pacific (APAC) region. He specializes in business expansion, revenue growth, and operational excellence, with a proven track record of leading cross-functional teams to drive profitability and build strong industry partnerships. From January 2018, he served as President and APAC Vice President of Verint Systems Japan K.K., driving business growth across the region. Prior to that, he held executive roles including President and Vice President at ASC Japan.

Vision for the New Office
Looking ahead to future performance and business growth, the company is relocating its office as part of its efforts to strengthen its presence in Japan. This move symbolizes the company's strategic transformation—embodying the new 'Strategy' brand and evolving from a traditional BI vendor into a comprehensive data utilization platform.

The new office also prioritizes creating an environment where employees can work more comfortably and maximize their capabilities. It aims to foster communication and innovation across departments and roles. By doing so, the company will further enhance its competitiveness in the Japanese market, co-create new value with customers and partners, and achieve sustainable growth.

Overview of the New Office

Name: Akasaka Green Cross

Location: 8th Floor, Akasaka Green Cross, 2-4-6 Akasaka, Minato-ku, Tokyo

Access:

- Direct underground connection to 'Tameike-Sanno' Station (Tokyo Metro Ginza Line and Nanboku Line)
- Direct underground connection to 'Kokkai-gijidomae' Station (Tokyo Metro Marunouchi Line and Chiyoda Line)

Start of Operations: July 1, 2026

About Strategy Incorporated

Strategy Incorporated (Nasdaq: STRF/STRC/STRK/STRD/MSTR; LuxSE: STRE) is the largest independent, publicly traded business intelligence company with 35 years of history, delivering cloud-native, AI-powered enterprise analytics software to thousands of customers worldwide under the vision of 'Intelligence Everywhere.' The company delivers unique value by combining its software business, Bitcoin strategy, and commitment to technological innovation. In 2025, it rebranded from 'MicroStrategy' to 'Strategy.'
MicroStrategy Japan is the Japanese subsidiary responsible for sales, maintenance, training, and consulting services for Strategy products. https://www.strategysoftware.com/ja

Strategy, Strategy Mosaic, MicroStrategy, and Intelligence Everywhere are trademarks or registered trademarks of MicroStrategy Incorporated in the United States and other countries. Other product and company names mentioned in this release are trademarks or registered trademarks of their respective owners. For more information, visit www.strategy.com.