May 24th is 'Kinkatsu Day': Celebrating 10 Years of Hokuto's Healthy Habit
Hokuto Corporation celebrates the 10th anniversary of 'Kinkatsu Day' on May 24th, promoting 'Kinkatsu'—a habit of incorporating mushrooms into daily meals—to maintain health during summer.
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- 📰 Published: May 21, 2026 at 20:59
- 🔍 Collected: May 21, 2026 at 12:31
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Since 2013, Hokuto Corporation has advocated for 'Kinkatsu,' a lifestyle habit aimed at living a healthy life by incorporating mushrooms, known as the 'king of mushroom ingredients,' into daily meals.
In recent years, the Japanese summer has become increasingly taxing on the body due to severe climate changes. By practicing 'Kinkatsu,' which allows for the easy intake of nutrients beneficial for the summer body, Hokuto aims to support everyone in maintaining their health and vitality despite the challenging environment.
Commemorating 10 Years of 'Kinkatsu Day'
'Kinkatsu Day' was established by Hokuto in 2016 to mark the day the term 'Kinkatsu' was first broadcasted in a TV commercial on May 24, 2013. It serves as an opportunity for people to enjoy a healthy daily life using mushrooms. We are grateful to mark its 10th anniversary this year. With rising health consciousness, awareness of 'Kinkatsu' has been growing year by year, becoming a familiar health habit for many.
With the power of mushrooms, we aim for a healthier and more smile-filled daily life. Hokuto remains committed to actively promoting 'Kinkatsu' as a contribution to a healthier society.
'How Many Days Until Kinkatsu Day?' Countdown Campaign
We are holding a countdown campaign on the special page of the Hokuto website from May 1st to May 24th. During this period, 10 winners are selected daily by lottery to receive luxurious prizes.
Health Benefits of 'Kinkatsu'
Mushrooms contain numerous nutrients such as dietary fiber, B vitamins, Vitamin D, potassium, ornithine, GABA, ergothioneine, and beta-glucan. They are expected to have various health and beauty benefits, including intestinal regulation, skin health, muscle/bone support, brain function support, immune system maintenance, sleep support, metabolic maintenance, and diet aid. They are especially useful for managing physical conditions in summer, such as loss of appetite, fatigue, lassitude, sleep deprivation, and damage from UV rays.
In recent years, the Japanese summer has become increasingly taxing on the body due to severe climate changes. By practicing 'Kinkatsu,' which allows for the easy intake of nutrients beneficial for the summer body, Hokuto aims to support everyone in maintaining their health and vitality despite the challenging environment.
Commemorating 10 Years of 'Kinkatsu Day'
'Kinkatsu Day' was established by Hokuto in 2016 to mark the day the term 'Kinkatsu' was first broadcasted in a TV commercial on May 24, 2013. It serves as an opportunity for people to enjoy a healthy daily life using mushrooms. We are grateful to mark its 10th anniversary this year. With rising health consciousness, awareness of 'Kinkatsu' has been growing year by year, becoming a familiar health habit for many.
With the power of mushrooms, we aim for a healthier and more smile-filled daily life. Hokuto remains committed to actively promoting 'Kinkatsu' as a contribution to a healthier society.
'How Many Days Until Kinkatsu Day?' Countdown Campaign
We are holding a countdown campaign on the special page of the Hokuto website from May 1st to May 24th. During this period, 10 winners are selected daily by lottery to receive luxurious prizes.
Health Benefits of 'Kinkatsu'
Mushrooms contain numerous nutrients such as dietary fiber, B vitamins, Vitamin D, potassium, ornithine, GABA, ergothioneine, and beta-glucan. They are expected to have various health and beauty benefits, including intestinal regulation, skin health, muscle/bone support, brain function support, immune system maintenance, sleep support, metabolic maintenance, and diet aid. They are especially useful for managing physical conditions in summer, such as loss of appetite, fatigue, lassitude, sleep deprivation, and damage from UV rays.
FAQ
「菌活の日」はいつですか？
5月24日です。
なぜ5月24日が「菌活の日」なのですか？
2013年5月24日にテレビCMを通じて初めて「菌活」という言葉を発信したことにちなんでいます。
ホクトが行っている「菌活」とは何ですか？
きのこを食事に取り入れ、食物繊維やビタミンなどの栄養素を摂取することで健康な毎日を目指す生活習慣です。
「菌活の日」記念キャンペーンはいつまで開催されますか？
2026年5月24日まで開催されています。
きのこにはどのような栄養素が含まれていますか？
食物繊維、ビタミンB群、ビタミンD、カリウム、オルニチン、GABA、エルゴチオネイン、βグルカンなどが含まれています。