May 24th is "Kin-katsu Day"! Become healthier and more beautiful with "Kin-katsu," which continues to attract attention. Celebrating its 10th anniversary, the "Kin-katsu Day Countdown Campaign" will be held again this year with expanded prizes!
Hokuto Corporation, which advocates the "Kin-katsu" healthy lifestyle habit of incorporating mushrooms into meals, is celebrating the 10th anniversary of "Kin-katsu Day" (May 24th). To commemorate this, the "Kin-katsu Day Countdown Campaign" will be held from May 1st, offering luxurious prizes to a total of 240 winners.
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Hokuto Corporation (Headquarters: Nagano City, Nagano Prefecture; Representative Director and President: Masayoshi Mizuno) has been promoting "Kin-katsu" since 2013, a lifestyle habit that aims for a healthy daily life by incorporating "mushrooms," known as the king of fungal ingredients, into meals. With the increasing health consciousness, the recognition of "Kin-katsu" has been rising year by year and is believed to be taking root as part of daily life.
"Kin-katsu Day" was established by Hokuto in 2016 as an opportunity for people to spend every day with a smile and in good health through mushrooms, which have various health benefits. It is named after May 24, 2013, the day the term "Kin-katsu" was first aired through a TV commercial, and this year marks its 10th anniversary. * The kanji character "菌" (kin) can be read as "きのこ" (kinoko/mushroom) in its kun'yomi (Japanese reading).
To commemorate "Kin-katsu Day" this year, the popular "How many days until Kin-katsu Day? Countdown Campaign," enjoyed by many every year, will be held from May 1st (Friday) at 12:00 PM.
This year, in gratitude for the 10th anniversary of "Kin-katsu Day," luxurious prizes such as local specialties, JCB Gift Cards, fresh mushroom sets, and Kin-katsu retort sets will be given away daily to 10 winners, totaling 240 winners during the campaign period.
What is Kin-katsu?
"Kin-katsu" is "mushroom activity" that aims for health and beauty from within by eating mushrooms. It is a lifestyle habit that fulfills various ideals such as improving gut health, skin health, muscle health, brain function, fertility, sleep, warmth, and weight loss.
Just as the kanji character "菌" (kin) is read as "きのこ" (kinoko/mushroom), mushrooms, being fungi, are the only ingredient where the fungi themselves can be eaten, earning them the title "King of Fungal Ingredients."
Trends in "Kin-katsu" Recognition Rate and Health Consciousness towards Food
Currently, the recognition rate of "Kin-katsu" is approximately 56%, meaning more than half of the people are aware of it. With growing health consciousness, the recognition rate has further increased in the past three years, and "Kin-katsu" is believed to be taking root as part of daily life.
Source: (Left) DO HOUSE Survey (1,000 men and women aged 20-60, 100 people from each age group, nationwide) (Right) Japan Finance Corporation "Consumer Trends Survey" (2,000 men and women aged 20-70, nationwide)
"How many days until Kin-katsu Day?" Countdown Campaign to be held again this year!
On Hokuto's special website, a campaign will be held from May 1st until "Kin-katsu Day" on May 24th, where participants can answer "How many days are left until Kin-katsu Day?"
This campaign is highly popular with many customers every year, and the number of participants is increasing at an average rate of approximately 110% annually (*). (*) Average growth rate over the last five years.
By answering the remaining number of days until "Kin-katsu Day" via the dedicated form on the website or through X (formerly Twitter), 10 daily winners, totaling 240 winners during the campaign period, will be selected by lottery from the correct answers to receive national local specialties, JCB Gift Cards, fresh mushroom sets, Kin-katsu retort sets, and more.
Prizes will change daily so that everyone can enjoy participating every day until "Kin-katsu Day."
For more detailed information about this campaign, please visit the "Kin-katsu Day" special page on the Hokuto website.
Click here for the "Kin-katsu Day" special page
*This page will be published on May 1st (Friday) at 12:00 PM.
List of Prizes
"Kin-katsu" is the ideal habit that fulfills various beauty and health-related aspirations all at once.
Mushrooms are rich in various nutrients such as dietary fiber, B vitamins, vitamin D, potassium, ornithine, GABA, ergothioneine, and β-glucan. They offer numerous health benefits for the body, including regulating bowel function, promoting skin health, building muscles and bones, supporting brain function, maintaining immunity, supporting sleep, maintaining metabolism, weight management, and managing summer health, thus fulfilling various ideals related to beauty and health.
Click here for more details on the effects and benefits of mushrooms
Company Information
Company Name ・・・・・ Hokuto Corporation
Representative ・・・・ Representative Director and President Masayoshi Mizuno
Location ・・・・・・・ 138-1 Minamibori, Nagano City, Nagano Prefecture
Official Website
d61073-44-9ede0a8f5e58cd8f1088fb2d3320177d.pdf
Keywords:
"Kin-katsu Day" was established by Hokuto in 2016 as an opportunity for people to spend every day with a smile and in good health through mushrooms, which have various health benefits. It is named after May 24, 2013, the day the term "Kin-katsu" was first aired through a TV commercial, and this year marks its 10th anniversary. * The kanji character "菌" (kin) can be read as "きのこ" (kinoko/mushroom) in its kun'yomi (Japanese reading).
To commemorate "Kin-katsu Day" this year, the popular "How many days until Kin-katsu Day? Countdown Campaign," enjoyed by many every year, will be held from May 1st (Friday) at 12:00 PM.
This year, in gratitude for the 10th anniversary of "Kin-katsu Day," luxurious prizes such as local specialties, JCB Gift Cards, fresh mushroom sets, and Kin-katsu retort sets will be given away daily to 10 winners, totaling 240 winners during the campaign period.
What is Kin-katsu?
"Kin-katsu" is "mushroom activity" that aims for health and beauty from within by eating mushrooms. It is a lifestyle habit that fulfills various ideals such as improving gut health, skin health, muscle health, brain function, fertility, sleep, warmth, and weight loss.
Just as the kanji character "菌" (kin) is read as "きのこ" (kinoko/mushroom), mushrooms, being fungi, are the only ingredient where the fungi themselves can be eaten, earning them the title "King of Fungal Ingredients."
Trends in "Kin-katsu" Recognition Rate and Health Consciousness towards Food
Currently, the recognition rate of "Kin-katsu" is approximately 56%, meaning more than half of the people are aware of it. With growing health consciousness, the recognition rate has further increased in the past three years, and "Kin-katsu" is believed to be taking root as part of daily life.
Source: (Left) DO HOUSE Survey (1,000 men and women aged 20-60, 100 people from each age group, nationwide) (Right) Japan Finance Corporation "Consumer Trends Survey" (2,000 men and women aged 20-70, nationwide)
"How many days until Kin-katsu Day?" Countdown Campaign to be held again this year!
On Hokuto's special website, a campaign will be held from May 1st until "Kin-katsu Day" on May 24th, where participants can answer "How many days are left until Kin-katsu Day?"
This campaign is highly popular with many customers every year, and the number of participants is increasing at an average rate of approximately 110% annually (*). (*) Average growth rate over the last five years.
By answering the remaining number of days until "Kin-katsu Day" via the dedicated form on the website or through X (formerly Twitter), 10 daily winners, totaling 240 winners during the campaign period, will be selected by lottery from the correct answers to receive national local specialties, JCB Gift Cards, fresh mushroom sets, Kin-katsu retort sets, and more.
Prizes will change daily so that everyone can enjoy participating every day until "Kin-katsu Day."
For more detailed information about this campaign, please visit the "Kin-katsu Day" special page on the Hokuto website.
Click here for the "Kin-katsu Day" special page
*This page will be published on May 1st (Friday) at 12:00 PM.
List of Prizes
"Kin-katsu" is the ideal habit that fulfills various beauty and health-related aspirations all at once.
Mushrooms are rich in various nutrients such as dietary fiber, B vitamins, vitamin D, potassium, ornithine, GABA, ergothioneine, and β-glucan. They offer numerous health benefits for the body, including regulating bowel function, promoting skin health, building muscles and bones, supporting brain function, maintaining immunity, supporting sleep, maintaining metabolism, weight management, and managing summer health, thus fulfilling various ideals related to beauty and health.
Click here for more details on the effects and benefits of mushrooms
Company Information
Company Name ・・・・・ Hokuto Corporation
Representative ・・・・ Representative Director and President Masayoshi Mizuno
Location ・・・・・・・ 138-1 Minamibori, Nagano City, Nagano Prefecture
Official Website
d61073-44-9ede0a8f5e58cd8f1088fb2d3320177d.pdf
Keywords: