Petmo Launches 'Buddy' Program: Why 80% of Fans Declined a Legal Partnership
寵物設施媒體 Petmo 於 2026 年 5 月正式推出基於業務委託契約的「Buddy」品牌大使制度，強調深度夥伴關係與持續性合作，並揭露粉絲轉型為契約夥伴的同意率約為 20%。
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 21:47
- 🔍 Collected: May 12, 2026 at 13:02
- 🤖 AI Analyzed: May 16, 2026 at 01:18 (84h 15m after Collected)
Petmo Inc. officially launched 'Buddy,' a partner-type pet ambassador program based on formal outsourcing contracts in May 2026. Shifting from traditional influencer marketing that prioritizes reach, this program focuses on building long-term relationships where ambassadors act as business partners involved in product development and strategy. Notably, only 20% of their community agreed to transition to this legal contract model, highlighting a significant gap between being a brand fan and a committed business partner.