P's-first Group Announces Birth of 14th Hearing Dog, "Rin," Through CSR Activities

As part of its "Pets always come first project," P's-first Holdings announced that "Rin," the 14th hearing dog sponsored by the company, has been officially certified, continuing its support for the Japan Service Dog Association.
Press ReleaseNQ 95/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 20:02
  • 🔍 Collected: May 20, 2026 at 11:31
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P's-first Holdings Co., Ltd., under its philosophy "Pets always come first," has been supporting the training of assistance dogs with the Japan Service Dog Association since 2016. The company recently announced that "Rin," a female Toy Poodle, has become the 14th "P's-first Hearing Dog" after passing the 42nd Assistance Dog Certification Examination. Hearing dogs play a crucial role in supporting the safety and daily lives of people with hearing impairments by alerting them to essential sounds. With only 52 certified hearing dogs in Japan, P's-first contributes by donating puppies and supporting their training. Rin's new partner is an employee in the company's Diversity Promotion Office, highlighting the direct impact of their CSR efforts.

FAQ

What is the 'Pets always come first project'?

It is a CSR initiative by the P's-first Group, started in 2011, funded by a 1,000 yen donation for every pet adopted through them, aimed at creating a society where pets can live healthy and happy lives.

Who is Rin, the new hearing dog?

Rin is a female Toy Poodle who became the 14th hearing dog supported by the P's-first Group. She was officially certified on February 22, 2026, and now partners with an employee of the company.

What is the role of a hearing dog?

A hearing dog is a type of assistance dog that supports people with hearing impairments by alerting them to essential sounds in daily life, such as doorbells, alarms, and phone calls.

How does P's-first support the training of assistance dogs?

Since 2016, P's-first has partnered with the Japan Service Dog Association by donating candidate puppies and providing financial support for the training of hearing dogs and other assistance dogs.

How many hearing dogs are there in Japan?

According to a Ministry of Health, Labour and Welfare report cited in the article, there are currently only 52 active hearing dogs in Japan.

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