Pets First Group Monthly Pet Report February 2026

February 2026 Distribution Process Key Figures Report

[Regarding Transactions with Contract Breeders]

At P's-first directly managed stores, we directly trade pets from reliable contract breeders nationwide, without going through third parties such as auctions. From February 1 to February 28, 2026, the Pets First Group handled 1,578 pets, meaning pets received from contract breeders, of which dogs accounted for 75.3% and cats 24.7%. In addition, we transacted with 249 contract breeders for pets received in February.

Furthermore, to protect the physical and mental health of pets and as a countermeasure against the pet industry's issue of age falsification, we announced in the April 2024 newsletter that we would be gradually increasing the transaction age of pets handled at P's-first directly managed stores from the legally mandated 57 days of age or older to 60 days of age or older. *1

In February, the proportion of pets aged 60 days or older was 100%, meaning all pets transacted with contract breeders were 60 days or older.

*1: News release issued on April 23, 2024

Our thoughts on the 8-week-old (56 days old) regulation for pet sales ~ Announcement regarding the raising of transaction standards to 60 days old ~

[About Pet Sales at Shops]

In February, sales at P's-first directly managed stores were 1,688 pets, with dogs accounting for 76.9% and cats for 23.1%. The average age at the time of sale was 103 days old, and the average period from being housed in the store until being adopted by a customer was 41 days.

Furthermore, to prevent impulse purchases of pets and promote responsible lifelong ownership, in addition to thoroughly explaining at the time of customer interaction, we request all customers adopting a pet from P's-first directly managed stores to attend a "Pre-Adoption Pet Seminar." *2 In February, 1,...