Pets First Group Monthly Pet Report: February 2026

Pets First Holdings Co., Ltd. (Headquarters: Meguro-ku, Tokyo; Representative Director: Haruhiko Sakamoto), which operates under the philosophy of “Pets always come first,” hereby reports on key indicators for its distribution process at directly managed “Pʼs-first” pet shops for February 2026.

■Report on Key Figures in the Distribution Process for February 2026

【Regarding Transactions with Contract Breeders】

P’s-first's directly managed stores acquire pets directly from trusted contract breeders nationwide, without going through third parties such as auctions. From February 1 to February 28, 2026, the Pets First Group handled 1,578 pets, of which 75.3% were dogs and 24.7% were cats. In February, we worked with 249 contract breeders.

Additionally, to protect the mental and physical health of the pets and to address the problem of age falsification in the pet industry, we announced in our April 2024 newsletter our plan to gradually raise the minimum age of pets we handle from the legally stipulated 57 days to 60 days or older. *1

In February, the percentage of pets aged 60 days or older was 100%, meaning all pets acquired from our contract breeders were 60 days or older.

*1: News release issued April 23, 2024

Our Stance on the 8-Week (56-Day) Regulation for Pet Sales—An-nouncement on Raising the Transaction Standard to 60 Days of Age—

【Regarding Pet Sales in Our Shops】

In February, 1,688 pets were sold at Pʼs-first's directly managed stores, consisting of 76.9% dogs and 23.1% cats. The average age at the time of sale was 103 days, and the average time spent in the store before being adopted was 41 days.

Furthermore, to prevent impulse buying and promote responsible lifelong ownership, we not only provide thorough explanations to customers but also require all customers who welcome a pet from a P’s-first store to attend a "Pre-Welcome Pet Seminar." *2 In February, 1,...